![\"2025](\"https:\/\/www.globalvillagespace.com\/tech\/wp-content\/uploads\/2025\/04\/mercedes-unveils-bold-new-design-language-a-fusion-of-respect-and-identity-for-future-models.jpg\" "\\"2025")
<\/a><\/p>\n\n Mercedes will bring S-Class and EQS together into one bold new model line<\/p><\/blockquote>\n
Brand’s design boss says bold, recognisable styling will be key to standing out from the \u201csea of sameness\u201d<\/p>\n
\nMercedes-Benz\u00a0will emphasise \u201crespect\u201d with a new design language\u00a0for\u00a0its future models, as it refreshes its line-up and moves to unite the styling of its electric and combustion cars.<\/p>\n
The move is part of a drive to differentiate upcoming Mercedes<\/a> models from their rivals \u2013 especially important as its core segments swell with new entrants from less established marques \u2013 and to strengthen their desirability as luxury products.<\/p>\n
Design boss Gorden Wagener told Autocar at the Shanghai motor show<\/a> that \u201cthe worst part of new design trends is having no identity\u201d\u00a0and Mercedes wants to avoid its cars falling into what he calls \u201cthe sea of sameness\u201d.<\/p>\n
That is particularly important in the premium segments, where cars must be more than just transportation devices, he said.<\/p>\n
\u201cI think when it comes to luxury, you start a love affair with the car. You attach emotion to it. You don\u2019t just want to have an appliance that gets you from A to B.\u201d<\/p>\n
A Mercedes should not, he said, \u201cbe like a fridge – something you need\u201d, because \u201cluxury is something you want, not what you need”, adding:\u00a0“We don\u2019t build appliances on wheels.\u201d<\/p>\n
Therefore, going forward, Mercedes will \u201cput more emphasis\u201d on respect in the design of its vehicles, \u201cbecause that\u2019s what people expect from us when they buy a Mercedes”.<\/p>\n
\u201cYou deserve some respect. You\u2019ve made something out of yourself and you\u2019ve been successful in life, so you deserve some respect for that.\u201d<\/p>\n
Some of the cues Mercedes will deploy to achieve this were previewed by the outlandish Vision V\u00a0concept<\/a> \u2013 which Wagener described\u00a0as \u201cdamn sexy\u201d and \u201cvery close to production\u201d \u2013 at Shanghai.\u00a0<\/p>\n
\u201cWhen you look at the front, you see that this car offers a lot of status and respect,” he said.\u00a0“And this is one aspect of the brand: one is love, one is respect.\u201d<\/p>\n
Key to achieving this is the \u201ciconic signature grille that nobody else has\u201d, Wagener suggested, which allows Mercedes to \u201cstick the cars out from the sea of sameness on one hand, and the other thing is that when you have this huge illuminated panel, you tailor to that analogue luxury appeal on the street\u201d.<\/p>\n
He added, though, that implying respect\u00a0with a bold vehicle design doesn’t necessarily mean installing bigger and bigger grilles\u00a0but rather emphasising the shape and recognisability of the front end.\u00a0<\/p>\n
\u201cYou see a lot of big grilles out there, and this alone is not necessary. Respect probably has to do with the sublime. When you look at buildings, churches, temples, they have to have a deeper meaning, and this Mercedes grille is probably the best known around the world, so it has a meaning that many people associate with a lot of things – and no other brand has that.\u201d<\/p>\n
Crucially, this new approach will apply to both ICE cars and EVs in the future, as Mercedes will no longer design cars differently according to which powertrain they use.<\/p>\n
The EQE and E-Class, for example, will be brought closer in line, and the EQS is set to simply be replaced by an electric derivative of the next S-Class.\u00a0<\/p>\n
The new CLA<\/a> and upcoming GLC<\/a>\u00a0likewise\u00a0will be all but identical whether specified with ICE or electric\u00a0power.\u00a0<\/p>\n
\u201cWe will definitely move away from that,\u201d said Wagener about having two design languages at the same time. \u201cThere\u2019s no point, just because it\u2019s a different transmission.<\/p>\n
\u201cIn the first generation, we did purpose design\u00a0because it was special and people want to show they are driving electric cars, and to make them a bit different, more aerodynamic and futuristic-looking.\u201d<\/p>\n
But now, he said, “it doesn\u2019t really matter. What matters is the brand: Mercedes. So we will put the emphasis on that, emphasis on the respect, and the identity of the front to make Mercedes stick out.<\/p>\n
“For me as a designer, I don\u2019t care if it\u2019s electric or combustion;\u00a0it\u2019s a Mercedes.<\/p>\n
\u201cWe opened the zipper to do purpose design for combustion and electric, and now the zipper will close again.”<\/p>\n<\/div>\n","protected":false},"author":1,"featured_media":62575,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"Default","format":"standard","meta":{"footnotes":""},"categories":[2,137],"tags":[],"class_list":["post-62574","post","type-post","status-publish","format-standard","has-post-thumbnail","category-featured","category-news"],"_links":{"self":[{"href":"https:\/\/www.globalvillagespace.com\/tech\/wp-json\/wp\/v2\/posts\/62574","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.globalvillagespace.com\/tech\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.globalvillagespace.com\/tech\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.globalvillagespace.com\/tech\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.globalvillagespace.com\/tech\/wp-json\/wp\/v2\/comments?post=62574"}],"version-history":[{"count":0,"href":"https:\/\/www.globalvillagespace.com\/tech\/wp-json\/wp\/v2\/posts\/62574\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.globalvillagespace.com\/tech\/wp-json\/wp\/v2\/media\/62575"}],"wp:attachment":[{"href":"https:\/\/www.globalvillagespace.com\/tech\/wp-json\/wp\/v2\/media?parent=62574"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.globalvillagespace.com\/tech\/wp-json\/wp\/v2\/categories?post=62574"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.globalvillagespace.com\/tech\/wp-json\/wp\/v2\/tags?post=62574"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}