{"id":63644,"date":"2025-05-17T08:18:07","date_gmt":"2025-05-17T12:18:07","guid":{"rendered":"https:\/\/www.globalvillagespace.com\/tech\/unleashing-the-rml-p39-a-bespoke-supercar-revolutionizing-performance-and-luxury\/"},"modified":"2025-05-17T08:18:07","modified_gmt":"2025-05-17T12:18:07","slug":"unleashing-the-rml-p39-a-bespoke-supercar-revolutionizing-performance-and-luxury","status":"publish","type":"post","link":"https:\/\/www.globalvillagespace.com\/tech\/unleashing-the-rml-p39-a-bespoke-supercar-revolutionizing-performance-and-luxury\/","title":{"rendered":"Unleashing the RML P39: A Bespoke Supercar Revolutionizing Performance and Luxury"},"content":{"rendered":"

RML\u2019s P39: A New Era for Bespoke Supercars<\/p>\n

RML Group is stepping into the spotlight with its latest creation, the P39, a stunning supercar that\u2019s turning heads and raising eyebrows in the automotive world. This isn\u2019t just another flashy vehicle; it\u2019s a meticulously engineered marvel that promises to blend track performance with everyday usability. Let\u2019s dive into what makes the P39 a standout in the increasingly competitive landscape of bespoke supercars.<\/p>\n

What\u2019s the Story Behind RML?<\/p>\n

RML has long been known as a behind-the-scenes player in the automotive industry, primarily focused on motorsport engineering. Founded by Ray Mallock, the company has a rich history of collaborating with major brands like Nissan and Chevrolet, racking up accolades in the British Touring Car Championship and even at Le Mans. However, under the leadership of Paul Dickinson, who took the helm as CEO last year, RML is on a mission to expand its horizons and make a name for itself in the consumer market.<\/p>\n

Dickinson\u2019s background is impressive. He\u2019s been involved in the automotive industry since 1997, working his way up through various roles at companies like Jaguar Land Rover and Bentley. His experience in luxury car markets is now being channeled into RML\u2019s new Bespoke division, which aims to showcase the company\u2019s engineering prowess through exclusive, high-performance vehicles.<\/p>\n

What Makes the P39 Unique?<\/p>\n

The P39 is not just a reimagined Porsche 911 Turbo S; it\u2019s a bespoke creation that embodies RML\u2019s engineering excellence. With a price tag starting at \u00a3540,000 (plus the cost of the donor car), the P39 is designed to be both a technical tour de force and a desirable collector\u2019s item. The car boasts a powerful flat-six engine, tuned to produce nearly as much power as a Bugatti Veyron, and features a lightweight carbon fiber body that enhances both performance and aesthetics.<\/p>\n

One of the standout features of the P39 is its active aerodynamics, which can generate an astonishing 930 kg of downforce. This means that while it\u2019s designed for the track, it remains practical enough for everyday use\u2014an unusual combination for a supercar. Dickinson emphasizes that the P39 is engineered to be usable in 96.8% of road driving scenarios, maintaining a ride quality similar to that of the Turbo S.<\/p>\n

How Does Customization Work?<\/p>\n

RML understands that exclusivity and personalization are key in the luxury car market. Each P39 will have identical technical specifications, but the customization options are nearly limitless. Owners can choose from a range of materials, colors, and finishes, making each car a unique reflection of its owner\u2019s taste. The customization suite at RML is designed to be an experience in itself, complete with VR technology that allows potential buyers to visualize their specifications in real-time.<\/p>\n

Dickinson notes that the process of personalizing a P39 is just as important as the final product. The goal is to create an experience that feels special and exclusive, ensuring that each owner feels a deep connection to their vehicle.<\/p>\n

What\u2019s Next for RML?<\/p>\n

With the P39 making waves, RML is looking to expand its offerings further. Dickinson hints at future models that will slot between the P39 and the company\u2019s first bespoke vehicle, the Short Wheelbase, which is priced in the million-and-a-half-pound range. Whatever comes next, it\u2019s clear that RML is committed to fun and innovation.<\/p>\n

The P39 is more than just a car; it\u2019s a statement. It showcases RML\u2019s engineering capabilities while challenging the established luxury car makers. As the company continues to grow its Bespoke division, it aims to elevate its profile and celebrate the talent of the teams behind these remarkable machines.<\/p>\n

The big takeaway? RML isn\u2019t just about creating high-performance cars; it\u2019s about redefining what bespoke means in the automotive world. With the P39, they\u2019re not just building a car; they\u2019re crafting an experience that resonates with enthusiasts and collectors alike. If you\u2019re in the market for something truly unique, keep an eye on RML\u2014it\u2019s a name you\u2019ll want to remember.<\/p>\n","protected":false},"excerpt":{"rendered":"

\"RML<\/a><\/p>\n

\n The P39 is RML’s second model and is based on a Porsche 911 Turbo S\n<\/p><\/blockquote>\n

RML specialises in doing things it can\u2019t talk about, but the new P39 changes that<\/p>\n

\n

There are few meeting rooms in the British motoring industry that Paul Dickinson hasn\u2019t graced.<\/p>\n

A real automotive lifer, he started at the Rover Group as an apprentice in 1997 then moved to Jaguar Land Rover\u2019s<\/a> finance department when the company was bought by BMW.<\/a><\/p>\n

Dickinson would later go on to play a pivotal role in bringing the acclaimed LRX concept to production as the Range Rover Evoque<\/a>.<\/p>\n

More recently he spent time at Bentley<\/a>, where he was central to the conception and growth of the Mulliner coachbuilding division, and he was then finance boss at Group Lotus<\/a> during the period when it was launching its\u00a0new Chapman Bespoke division.<\/p>\n

Wellingborough-based RML Group \u2013 a lesser-known and more \u2018backstage\u2019 engineering operation, historically rooted in motorsport \u2013 may on the face of it seem to be a strange place for him to end up.<\/p>\n

Appointed as group CEO in June last year at around the same time as RML was acquired by a US investor, he gives a fairly concise summary of his job description. \u201cMy remit,\u201d he says, \u201cis to grow this business.\u201d<\/p>\n

That doesn\u2019t just mean Dickinson will lean on his finance experience to swell the company coffers, though; it\u2019s more about branching out into new business areas, claiming a bigger share of its markets and becoming more of a household name.<\/p>\n

Historically, motorsport engineering was this outfit\u2019s bread and butter, and RML is best known for its race-based collaborations with the likes of Nissan <\/a>and Chevrolet<\/a>, scoring British Touring Car Championship<\/a> titles and Le Mans 24 Hours<\/a> class wins.<\/p>\n

\"\"<\/p>\n

But today racing accounts for just 10% of RML revenues, and work is well under way to diversify the firm\u2019s output and ensure it\u2019s participating in as many \u2018races\u2019 as possible \u2013 just not so much on the track these days.<\/p>\n

It all starts here with the P39, an untouchably exclusive, carbonfibre-bodied reworking of the Porsche 911 Turbo S<\/a>, one that promises to outpace a GT3 RS<\/a> on the track while remaining as usable in the real world as any factory-fresh supercar.<\/a><\/p>\n

As the second model from RML\u2019s nascent Bespoke division, it is designed with influence from the legendary 911 GT1<\/a>. Its blown flat-six engine has been tickled by Litchfield to produce almost as much power as a Bugatti Veyron<\/a>, the bespoke bodywork and active aero generate up to 930kg of downforce and it costs \u00a3540,000 plus the cost of your donor car.<\/p>\n

Like the Ferrari 250 GTO-inspired Short Wheelbase<\/a> from a few years back, the P39 has been conceived both as a revenue generator and a technical tour de force that showcases RML\u2019s awesome engineering might, which for so long has been hidden under a bushel by the outfit\u2019s positioning as a white-label engineering and design partner to big-name OEMs.<\/p>\n

\u201cThe whole point of the Bespoke division,\u201d says Dickinson, \u201cis for us to come out of the shadows and demonstrate in the consumer world: here are our products, here is our engineering quality, here is our skill, here is our attention to detail, here is all of our motorsport heritage \u2013 applied to something relevant to you.\u201d<\/p>\n

Then the idea is that the commercial success of these Bespoke products will help to grow the core engineering consultancy business. He adds: \u201cEach time we have a successful product, that reflects back\u00a0on the wider RML brand.\u201d<\/p>\n

So these creations must be not only unfathomably capable but also, crucially, achingly desirable \u2013 and doubly so in the face of intense competition from the bespoke divisions of the luxury car <\/a>makers themselves. And the key to that, as demonstrated by the monstrous profit figures generated by the likes of Rolls-Royce<\/a> Bespoke and Lamborghini\u2019s<\/a> Ad Personam, is exclusivity and personalisation.<\/p>\n

\"\"<\/p>\n

It is here that Dickinson\u2019s experience in resurrecting Bentley\u2019s Mulliner as a coachbuilder for the new age comes into play. \u201cThat really helped me understand how the bespoke market works,\u201d he says. \u201cMulliner is the pinnacle, but it showcases the rest of Bentley\u2019s skills.<\/p>\n

“When you brought a customer in to devise their own spec, they realised just how impressive a Bentley is before you even Mulliner-ise it.\u201d<\/p>\n

While each of the P39s will be identical in a technical sense, then, down to the bespoke suspension links, driver-adjustable aero, 100mm widened track and 25mm lengthened wheelbase, the rest of the specification is completely at the discretion of the owner.<\/p>\n

\u201cCustomers really appreciate uniqueness,\u201d says Dickinson. \u201cThere are some very wealthy people in the world, but they don\u2019t just spend money for the sake of it. They are very focused on value for money.”<\/p>\n

Dickinson theorises that the experience is sometimes as important as the end product, which helps to explain why RML has invested so heavily in ensuring that the process of personalising a P39 will be truly special.<\/p>\n

When we visit, the customisation suite is still\u00a0a work in progress, but already it is apparent\u00a0that this will be a quite agreeable place for the\u00a039 well-heeled owners to spend a few hours.<\/p>\n

Cabinets are topped with reams of strokable material swatches and paint sample cards to agonise over, before you have a play with the shift paddles and test out the various options for the door pulls.<\/p>\n

There\u2019s also a VR headset on hand so you can walk around a life-size digital version of your car. It allows you to see how different colours and materials change according to lighting, and you can get as comfortable with your spec as possible before pulling the trigger.<\/p>\n

\"\"<\/p>\n

I\u2019m excited to give it a go but, allowed such dizzying freedom of expression and a hypothetical bottomless pit of money to spend on options, I find myself racked by a paralysing sense of indecision.<\/p>\n

Whiling away your lunch break on a configurator can be a relaxing exercise in escapism but, even allowing for the fact that it\u2019s all imaginary, speccing a P39 \u2013 with the boss at your side and the production line over your shoulder \u2013 feels rather more daunting.<\/p>\n

I want to do justice to RML\u2019s lovingly engineered creation and honour its performance potential by not going \u2018full Knightsbridge\u2019 with my virtual supercar, but this is a drop-dead silhouette that begs for some lurid adornment.<\/p>\n

So Autocar\u2019s P39 is \u2013 appropriately \u2013 bright yellow. More particularly, it\u2019s a shade that\u2019s inspired by the legendary Ruf CTR \u2018Yellowbird\u2019,<\/a> another 911-based monster that has claimed its fair share of scalps at the Nordschleife.<\/p>\n

I don\u2019t want the interior to be so overtly decorated, but playing it safe with black feels like a missed opportunity. So I split the difference with a tasteful tan and choose a suitably technical wheel design that befits the engineering-led approach to the P39\u2019s design.<\/p>\n

Were we ordering one of the first 10 cars, our example would have come with a special \u2018RML 40th anniversary\u2019 trim package, complete with bespoke badging, embroidery and subtle red detailing \u2013 the precise hue of which has been the source of considerable debate among its makers.<\/p>\n

Michael Mallock, son of founder Ray Mallock and now head of the Bespoke division, says that, irrespective of the colour and trim chosen, all 39 owners of the P39 can be sure they have bought one of the most capable and technically impressive road cars on the market.<\/p>\n

\u201cBut the key with this project,\u201d he adds, \u201cand any vehicle that we do with Bespoke \u2013 previously and going forward \u2013 is that it\u2019s all usable performance.<\/p>\n

\u201cThe main reason that the P39 has\u00a0the dynamics it does is that I hate driving performance cars on the road.<\/p>\n

“We\u2019ve tried to retain as much of the usability and flexibility\u00a0that the 911 Turbo S <\/a>has. In Normal mode it will feel quite sensible and not overly stiff, but then you can put it into Track mode and it will be capable of doing a sub-6min 45sec lap around\u00a0the Nordschleife.\u201d<\/p>\n

\"\"<\/p>\n

That duality and ease of use \u2013 unusual attributes for such a rapid and hardcore machine \u2013 underpinned the project\u2019s conception, says Mallock, which is why such rigid attention was paid to ensuring the substantial increase in performance didn\u2019t come at the expense of ride comfort or composure.<\/p>\n

RML claims that in 96.8% of road driving \u2013 referred to in hushed tones around the workshop as \u2018The Magic 97%\u2019 \u2013 the P39 has the same wheel rate as the Turbo S on which it is based.<\/p>\n

Does that mean P39 owners will be inclined to use their car on a daily basis rather than rush it into a hermetically sealed private collection? \u201cGo to Sainsbury\u2019s and do the school run?\u201d laughs Mallock. \u201cI would be incredibly surprised, but I would love to see it.\u201d<\/p>\n

The P39\u2019s use case as a supermarket shuttle is perhaps not cemented by the fact that the 911\u2019s frunk has made way for a colossal air dam, sealed away behind that one-piece carbonfibre front end, but even so this is clearly not a car that has been engineered exclusively for circuit dominance.<\/p>\n

The more P39s that do venture out in public the better, as far as RML is concerned: the expansion of the Bespoke division is all about shouting the company\u2019s name from the rooftops.<\/p>\n

The Short Wheelbase, the P39 and whatever follows on from it will play important roles in increasing the company\u2019s visibility, celebrating its engineering prowess and pitching it as real competition to\u00a0the luxury car market stalwarts.<\/p>\n

If that also serves as a chance to give\u00a0some exposure to the teams engineering these amazing machines, then that\u2019s a handy bonus, says Mallock: \u201cIt\u2019s hard to publicise what you do when you can\u2019t talk about it \u2013 and it\u2019s also not great for the team that\u2019s delivering it, when they can\u2019t talk about it.\u201d<\/p>\n

Imagine playing a pivotal role in creating a knockout supercar capable of absolutely blistering lap times, but it wears another company\u2019s badge and you\u2019ve signed a non-disclosure agreement so you can\u2019t boast about your contribution. Now, with RML selling cars under its own name, you can.<\/p>\n

As for what will come next, everyone is keeping schtum \u2013 but Dickinson suggests it will slot neatly between the two existing Bespoke cars in positioning terms.<\/p>\n

He adds: \u201cWe had the Short Wheelbase as our first product, which is in the million-and-a-half-pounds price bracket, and the P39 is in the half-a-million-pound bracket. So there\u2019s probably a space in between where we could find something that fits.\u201d<\/p>\n

Whatever it is, though, Dickinson is clear about one thing: \u201cIt will always be fun and interesting.\u201d\u00a0<\/p>\n<\/div>\n","protected":false},"author":1,"featured_media":63645,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"Default","format":"standard","meta":{"footnotes":""},"categories":[2,137],"tags":[],"class_list":["post-63644","post","type-post","status-publish","format-standard","has-post-thumbnail","category-featured","category-news"],"_links":{"self":[{"href":"https:\/\/www.globalvillagespace.com\/tech\/wp-json\/wp\/v2\/posts\/63644","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.globalvillagespace.com\/tech\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.globalvillagespace.com\/tech\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.globalvillagespace.com\/tech\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.globalvillagespace.com\/tech\/wp-json\/wp\/v2\/comments?post=63644"}],"version-history":[{"count":0,"href":"https:\/\/www.globalvillagespace.com\/tech\/wp-json\/wp\/v2\/posts\/63644\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.globalvillagespace.com\/tech\/wp-json\/wp\/v2\/media\/63645"}],"wp:attachment":[{"href":"https:\/\/www.globalvillagespace.com\/tech\/wp-json\/wp\/v2\/media?parent=63644"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.globalvillagespace.com\/tech\/wp-json\/wp\/v2\/categories?post=63644"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.globalvillagespace.com\/tech\/wp-json\/wp\/v2\/tags?post=63644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}