{"id":64002,"date":"2025-05-23T04:18:06","date_gmt":"2025-05-23T08:18:06","guid":{"rendered":"https:\/\/www.globalvillagespace.com\/tech\/the-electric-vehicle-dilemma-how-rising-costs-threaten-independent-rental-firms\/"},"modified":"2025-05-23T04:18:06","modified_gmt":"2025-05-23T08:18:06","slug":"the-electric-vehicle-dilemma-how-rising-costs-threaten-independent-rental-firms","status":"publish","type":"post","link":"https:\/\/www.globalvillagespace.com\/tech\/the-electric-vehicle-dilemma-how-rising-costs-threaten-independent-rental-firms\/","title":{"rendered":"The Electric Vehicle Dilemma: How Rising Costs Threaten Independent Rental Firms"},"content":{"rendered":"<p>Electric vehicles (EVs) are often hailed as the future of transportation, promising a cleaner, greener way to get around. However, for independent vehicle rental companies, the shift to electric might not be as rosy as it seems. In fact, some industry leaders are warning that the rise of EVs could lead to the closure of many smaller rental firms. Let\u2019s dive into the challenges these companies face and what it means for the rental landscape.<\/p>\n<p>Why Are Independent Rental Firms Struggling with EVs?<\/p>\n<p>One of the biggest hurdles for independent rental companies is the skyrocketing insurance costs associated with electric vehicles. Mark Kendall, managing director of Kendall Cars, a family-owned rental group in the UK, highlights that many smaller firms self-insure to keep rates competitive. However, as the proportion of EVs in their fleets increases, so does the risk\u2014and the cost. This has led some companies to reconsider their business models entirely.<\/p>\n<p>Kendall notes that while larger rental firms can afford to rent EVs to business customers who have their own insurance, smaller companies often rely on retail customers for their income. Without the ability to compete on price, many are finding it hard to stay afloat. It\u2019s a tough spot: they want to offer the latest in eco-friendly vehicles, but the financial implications are daunting.<\/p>\n<p>The Cost of Charging Infrastructure<\/p>\n<p>Another significant challenge is the cost of installing charging stations. Kendall mentions that his company recently invested in four charging points at one of their branches, but the expense doesn\u2019t stop there. When customers return vehicles with low battery levels, the company incurs additional costs and time driving to find a charging station. To mitigate this, they\u2019ve implemented a surcharge for cars returned with less than 50% charge, but this can frustrate customers and complicate the rental experience.<\/p>\n<p>The lack of financial incentives for customers to choose EVs over traditional petrol or diesel vehicles further complicates matters. Adam Forshaw from the British Vehicle Rental and Leasing Association (BVRLA) points out that while there is some demand for EVs, it remains low, primarily due to the high costs associated with charging infrastructure.<\/p>\n<p>The Resale Dilemma<\/p>\n<p>Resale value is another critical issue for independent rental firms. Many of these companies buy their vehicles outright, hoping to sell them later for a good price. However, Kendall notes that EVs depreciate rapidly, making it challenging to recoup costs. While discounts on new electric cars can be enticing, the quick loss in value means many firms are opting for used vehicles instead.<\/p>\n<p>Rising Operational Costs<\/p>\n<p>The financial strain doesn\u2019t end with insurance and charging. Rising operational costs are forcing rental companies to increase their rates, which can deter customers. Kendall has raised his rates by 5%, but he admits that this barely scratches the surface of the rising costs they face. To further boost revenue, they\u2019ve introduced a collision damage waiver fee, a move that reflects the broader trend in the industry.<\/p>\n<p>Tom Dickinson from Zest, a car hire broker, echoes these concerns, pointing out that rental prices haven\u2019t kept pace with the increasing costs of maintaining and repairing vehicles. This discrepancy can lead to unexpected charges for consumers, particularly during peak travel seasons.<\/p>\n<p>What Does This Mean for Consumers?<\/p>\n<p>For travelers, this situation means it\u2019s essential to be savvy when booking rentals. As rental firms grapple with rising costs, they may resort to upselling insurance or inflating damage charges to stay afloat. Dickinson advises holidaymakers to book with reputable companies that offer comprehensive insurance coverage to protect against unexpected fees.<\/p>\n<p>The landscape of car rentals is undeniably shifting, and while electric vehicles promise a sustainable future, the transition poses significant challenges for independent rental firms. As they navigate these hurdles, consumers should remain informed and cautious, ensuring they understand the terms of their rentals and the potential for additional costs.<\/p>\n<p>The big takeaway? The rise of EVs isn\u2019t just about cleaner air; it\u2019s about navigating a complex web of costs and challenges. If you\u2019re planning to rent an EV, do your homework and choose wisely. A little preparation can make all the difference in your rental experience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><a href=\"\/car-news\/consumer\/evs-putting-independent-rental-firms-risk-closure\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.globalvillagespace.com\/tech\/wp-content\/uploads\/2025\/05\/the-electric-vehicle-dilemma-how-rising-costs-threaten-independent-rental-firms.jpg\" width=\"190\" height=\"125\" alt=\"Car rental desk Getty Images\" title=\"Car rental desk Getty Images\" \/><\/a><\/p>\n<p>Insurance, chargers and resale costs make EVs pricey for indie firms<\/p>\n<div>\n<p>Electric vehicles could spell the end of independent vehicle rental companies, a leading family-owned UK firm has warned, amid a wider backdrop of waning demand for EVs generally\u00a0among hire companies.<\/p>\n<p>Kendall Cars, a rental group with 14 branches in the south-east and a fleet of 1500 vehicles, says businesses like it are closing partly because of the high insurance costs associated with <a href=\"\/car-news\/best-cars\/top-10-best-electric-cars\">electric cars<\/a>.<\/p>\n<p>Group managing director Mark Kendall said: \u201cLike a lot of smaller hire companies we self-insure our cars to keep our rates low, but EVs are high risk, and a lot of hire companies are giving up because they calculate that as their proportion of EVs increases, they won\u2019t be able to afford to cover them.<\/p>\n<p>\u201cThe national rental firms are stepping in by ignoring the retail market and renting the vehicles to business customers, who put them on their company insurance. But rental firms like ours can\u2019t survive by ignoring retail customers.\u201d<\/p>\n<p>Underlying Kendall\u2019s comments is a lack of enthusiasm in general for EVs among rental firms, which are also worried about the high cost of installing chargers and limited rental demand.<\/p>\n<p>His prediction that firms will close won\u2019t please car makers, which sell thousands of cars to the rental sector and regard it as a convenient safety net when other areas of the market are depressed. For example, in 2024 there were 228,000 rental vehicles on the road, an increase of 21% since 2020.<\/p>\n<p>\u201cRental has always been a release valve for car makers wishing to sell cars, and although\u00a0there is some [demand] for EVs, it remains low,\u201d said Adam Forshaw of UK rental and leasing trade body BVRLA. The main issue for his members is installing chargers. \u201cThis is expensive for rental firms and there are no financial or tax incentives for their customers to choose an EV over a petrol or diesel car,\u201d he said.<\/p>\n<p>Kendall agrees\u00a0that charging his EVs is a costly headache. He said: \u201cWe\u2019ve just installed four expensive charge points at our Wimbledon branch but, elsewhere, when customers return our EVs with very little charge \u2013 as many do \u2013 we have to drive to a charge point, which costs us time and money.\u201d<\/p>\n<p>He added: \u201cTo encourage customers to recharge their cars, we\u2019ve had to impose a \u00a350 surcharge when the battery\u2019s return level is below 50%.\u201d<\/p>\n<p><img decoding=\"async\" alt=\"Kendall rental Ford Transit Custom rear quarter\" class=\"image-body-image\" src=\"https:\/\/www.globalvillagespace.com\/tech\/wp-content\/uploads\/2025\/05\/the-electric-vehicle-dilemma-how-rising-costs-threaten-independent-rental-firms-1.jpg\" \/><\/p>\n<p>Kendall\u2019s experience of rental EVs raises other issues. Like many independent rental firms, his company buys its cars new for cash and the aim is to resell them later for a good price. But that\u2019s not possible with EVs, he said: \u201cWe can get good discounts on new electric cars \u2013 a lot more than for the petrol and diesel vehicles we also buy \u2013 but they lose a lot of money very quickly. For this reason, I prefer to buy used ones.\u201d<\/p>\n<p>However, Kendall\u2019s biggest challenge is keeping rates competitive at a time of rising costs. \u201cWe\u2019ve had to increase our rates by 5% but that\u2019s nothing compared with the increases in operating costs and new car prices that we\u2019ve had to absorb,\u201d he said. \u201cTo help boost revenue, for the first time we\u2019ve introduced a collision\u00a0damage waiver fee of \u00a310.\u201d<\/p>\n<p>This challenge has been seen Europe-wide, according to Tom Dickinson, head of commercial at Zest, a car hire broker. He said: \u201cRental prices haven\u2019t kept pace with the rising costs of purchasing, maintaining and repairing vehicles, as well as increasing operational expenses.\u201d<\/p>\n<p>Dickinson warned that UK holidaymakers need to watch out for expensive add-ons as rental firms battle to keep rates down.<\/p>\n<p>He said: \u201cFor example, across 11 major airports, the average daily vehicle rental this year is \u00a347 compared with \u00a355 in 2024. While this may appear benefi cial to consumers, to compensate for lower rental prices some car hire companies may resort to aggressive upselling of insurance and upgrades or infl ate damage and repair charges. UK holidaymakers should book their rental with reputable companies offering proper insurance cover to protect their excess.\u201d<\/p>\n<\/div>\n","protected":false},"author":1,"featured_media":64003,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"Default","format":"standard","meta":{"footnotes":""},"categories":[2,137],"tags":[],"class_list":["post-64002","post","type-post","status-publish","format-standard","has-post-thumbnail","category-featured","category-news"],"_links":{"self":[{"href":"https:\/\/www.globalvillagespace.com\/tech\/wp-json\/wp\/v2\/posts\/64002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.globalvillagespace.com\/tech\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.globalvillagespace.com\/tech\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.globalvillagespace.com\/tech\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.globalvillagespace.com\/tech\/wp-json\/wp\/v2\/comments?post=64002"}],"version-history":[{"count":0,"href":"https:\/\/www.globalvillagespace.com\/tech\/wp-json\/wp\/v2\/posts\/64002\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.globalvillagespace.com\/tech\/wp-json\/wp\/v2\/media\/64003"}],"wp:attachment":[{"href":"https:\/\/www.globalvillagespace.com\/tech\/wp-json\/wp\/v2\/media?parent=64002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.globalvillagespace.com\/tech\/wp-json\/wp\/v2\/categories?post=64002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.globalvillagespace.com\/tech\/wp-json\/wp\/v2\/tags?post=64002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}