{"id":64472,"date":"2025-05-30T06:19:04","date_gmt":"2025-05-30T10:19:04","guid":{"rendered":"https:\/\/www.globalvillagespace.com\/tech\/hyundais-bold-move-a-new-pickup-truck-on-the-horizon\/"},"modified":"2025-05-30T06:19:04","modified_gmt":"2025-05-30T10:19:04","slug":"hyundais-bold-move-a-new-pickup-truck-on-the-horizon","status":"publish","type":"post","link":"https:\/\/www.globalvillagespace.com\/tech\/hyundais-bold-move-a-new-pickup-truck-on-the-horizon\/","title":{"rendered":"Hyundai’s Bold Move: A New Pickup Truck on the Horizon"},"content":{"rendered":"

Hyundai is gearing up to enter the pickup truck market, a move that many enthusiasts have been eagerly anticipating. While Kia has already made its mark with the Tasman, Hyundai has been a bit slower to respond. However, recent statements from Hyundai Australia\u2019s new chief executive, Don Romano, indicate that plans are in motion for a new model that could rival popular trucks like the Ford Ranger, Isuzu D-Max, and Toyota Hilux.<\/p>\n

What Will the New Hyundai Pickup Look Like?<\/p>\n

The upcoming Hyundai pickup is expected to be larger and more robust than the Santa Cruz, which is more of a compact offering. This shift towards a more hardcore design suggests that Hyundai is aiming to capture a segment of the market that values durability and capability. Romano has hinted that the specifics of the truck’s design and engineering are still under consideration. This includes deciding whether to adopt a body-on-frame platform similar to that used in the Kia Tasman, which could expedite the truck\u2019s arrival.<\/p>\n

Why the Delay?<\/p>\n

One of the main reasons for the delay in launching a Hyundai pickup has been the lack of clarity regarding its design and underpinnings. Romano noted that the timeline for the truck\u2019s release will depend heavily on the type of vehicle they decide to develop. If they opt for a traditional body-on-frame construction, we might see the truck hit the market sooner rather than later. However, if they choose to explore more innovative platforms, such as an electric vehicle (EV) base, it could take longer to bring the truck to fruition.<\/p>\n

The Electric Pickup Truck Dilemma<\/p>\n

Hyundai has been making strides in the EV sector, and there\u2019s potential for an electric pickup truck in their lineup. However, the demand for electric trucks, particularly in markets like Australia, hasn\u2019t been as strong as anticipated. This raises questions about whether Hyundai will prioritize an electric model or stick with a conventional gasoline or diesel engine setup. The company\u2019s recent collaborations with General Motors could also influence this decision, as they explore co-developing new vehicles that might include a pickup.<\/p>\n

What\u2019s Next for Hyundai?<\/p>\n

Romano has expressed a clear desire to move forward with the project, aiming to have something in planning and production within the next three years. This ambitious timeline reflects Hyundai’s commitment to expanding its vehicle offerings and competing more aggressively in the pickup segment. The partnership with GM could provide valuable insights and resources, potentially allowing Hyundai to leverage existing platforms for its new truck.<\/p>\n

The big takeaway? Hyundai\u2019s entry into the pickup market isn\u2019t just about filling a gap; it\u2019s about making strategic moves that align with consumer needs and market trends. Whether they choose a traditional or electric approach, one thing is clear: the automotive landscape is evolving, and Hyundai is ready to adapt. Keep an eye out for updates, as this could be a game-changer for the brand and for truck enthusiasts alike.<\/p>\n","protected":false},"excerpt":{"rendered":"

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The new truck will be bigger and more hardcore than the Santa Cruz and will rival the likes of the Ford Ranger and Toyota Hilux<\/p>\n","protected":false},"author":1,"featured_media":64473,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"Default","format":"standard","meta":{"footnotes":""},"categories":[1169,1576,171,14,675,137,172],"tags":[],"class_list":["post-64472","post","type-post","status-publish","format-standard","has-post-thumbnail","category-australia","category-gm","category-hyundai","category-information-technology","category-kia","category-news","category-trucks"],"_links":{"self":[{"href":"https:\/\/www.globalvillagespace.com\/tech\/wp-json\/wp\/v2\/posts\/64472","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.globalvillagespace.com\/tech\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.globalvillagespace.com\/tech\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.globalvillagespace.com\/tech\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.globalvillagespace.com\/tech\/wp-json\/wp\/v2\/comments?post=64472"}],"version-history":[{"count":0,"href":"https:\/\/www.globalvillagespace.com\/tech\/wp-json\/wp\/v2\/posts\/64472\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.globalvillagespace.com\/tech\/wp-json\/wp\/v2\/media\/64473"}],"wp:attachment":[{"href":"https:\/\/www.globalvillagespace.com\/tech\/wp-json\/wp\/v2\/media?parent=64472"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.globalvillagespace.com\/tech\/wp-json\/wp\/v2\/categories?post=64472"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.globalvillagespace.com\/tech\/wp-json\/wp\/v2\/tags?post=64472"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}