![\"Polestar](\"https:\/\/www.globalvillagespace.com\/tech\/wp-content\/uploads\/2025\/06\/polestar-7-the-bold-electric-suv-set-to-transform-the-brands-future.jpg\" "\\"Polestar")
<\/a><\/p>\nSwedish firm targets significant sales growth with expanded line-up led by crucial new electric SUV<\/p>\n
The forthcoming Polestar<\/a> 7, the brand\u2019s first mass-market model, is set to be a far bigger seller than any of its current line-up but will retain the premium billing and dynamic credentials of those cars.<\/p>\n The Europe-made, Europe-focused crossover will arrive in 2027 and is being primed as the catalyst behind a significant growth in sales for the Swedish car maker.<\/p>\n Polestar has not yet said\u00a0whether it will use its own architecture for the 7 or adapt a platform from the wider Geely group, as it has done with each of its current models. Either way, CEO Michael Lohscheller was keen to emphasise the firm\u2019s commitment to ensuring the new 7 looks, drives and feels like an authentic Polestar.<\/p>\n Asked if he had any\u00a0concerns about a more mainstream model diluting Polestar\u2019s premium positioning, Lohscheller said: \u201cNo, because we\u2019ll make sure we get the Polestar DNA right into it. That\u2019s the key task of our R&D teams: to make sure that Polestar DNA, in\u00a0terms of chassis tuning, behaviour, look and feel, comes in, and it behaves totally like a Polestar.\u201d<\/p>\n Citing the stark differences between the Polestar 3<\/a> and the closely related Volvo EX90<\/a> as an example of how two cars that share a platform\u00a0can still be obviously differentiated models, Lohscheller said: \u201cIf you take the Polestar 3 and the EX90, I would argue it\u2019s executed very well. The Volvo<\/a> is comfort and safety, nice and easy for the commute; the Polestar is a performance car \u2013 you feel it in how it drives. The suspension is different, the chassis tuning is different.\u201d<\/p>\n The comparison suggests that while the Polestar 7 might be similar in size and closely related to sibling models from Volvo, Zeekr<\/a> or Lotus<\/a>, for example, it will be engineered to have a markedly distinct dynamic character that\u2019s in line with Polestar\u2019s sporting billing.<\/p>\n The 7 will also be distinguished by an evolved design language that Lohscheller says will be rolled out to all Polestar models to make them \u201cmore confident\u201d and better show off their performance potential.<\/p>\n \u201cDesign is of the highest importance,\u201d he added. \u201c[The 7] needs to have a very compelling design,\u00a0obviously in the Polestar style. Maybe a bit more confi dence going forward, and the performance element is also super important.\u201d<\/p>\n Lohscheller also said a defining tenet of this new treatment \u2013 as being defined by new head of design Philipp R\u00f6mers \u2013 will be making the cars \u201cless minimalistic\u201d. But he stressed that the brand will not seek to completely overhaul its styling cues, so the 7 will be recognisable as a sibling of the 2<\/a>, 3 and 4<\/a>.<\/p>\n \u201cI wouldn\u2019t say different,\u201d Lohscheller said of the new look. \u201cDesign is always evolving. It will develop, especially with a new head of design, but I would say we\u2019ll keep the basics in\u00a0terms of Scandinavian design, but I want to have a bit more confidence.\u201d<\/p>\n Lohscheller stopped short of confirming whether this new design approach means the Polestar lineup will be available in a broader and brighter spread of colour options than those currently offered.<\/p>\n