{"id":65371,"date":"2025-06-13T22:18:07","date_gmt":"2025-06-14T02:18:07","guid":{"rendered":"https:\/\/www.globalvillagespace.com\/tech\/ford-faces-electric-van-challenge-as-sales-lag-behind-targets\/"},"modified":"2025-06-13T22:18:07","modified_gmt":"2025-06-14T02:18:07","slug":"ford-faces-electric-van-challenge-as-sales-lag-behind-targets","status":"publish","type":"post","link":"https:\/\/www.globalvillagespace.com\/tech\/ford-faces-electric-van-challenge-as-sales-lag-behind-targets\/","title":{"rendered":"Ford Faces Electric Van Challenge as Sales Lag Behind Targets"},"content":{"rendered":"<p>Ford, the UK&#8217;s leading van seller, is currently facing a significant challenge in the electric vehicle (EV) market. Despite its dominant position, the company has fallen behind in meeting government-mandated sales targets for electric light commercial vehicles (LCVs). In 2025, Ford managed to sell only 2,443 electric vans, which accounts for a mere 5.4% of its total LCV sales of 45,190. This figure starkly contrasts with the 16% target set by the Zero Emission Vehicle (ZEV) mandate, highlighting a troubling gap in Ford&#8217;s electrification strategy.<\/p>\n<p>How Does Ford Compare to Other Van Sellers?<\/p>\n<p>When we look at the competition, the picture becomes even more concerning for Ford. Volkswagen, the second-largest van seller in the UK, has achieved an impressive 19% EV share, largely thanks to the commercial version of the ID Buzz. Vauxhall follows closely with a 17% share. Overall, electric van sales in the UK reached 6,877 units by the end of May, representing 7.6% of the total 133,798 vans sold in the sub-3.5-tonne category, according to the Society of Motor Manufacturers and Traders (SMMT). <\/p>\n<p>What\u2019s Holding Back Electric Van Sales?<\/p>\n<p>Several factors contribute to the sluggish uptake of electric vans. Higher prices remain a significant barrier, with many businesses hesitant to invest in EVs when cheaper diesel options are available. Range anxiety also plays a role, as potential buyers worry about the distance electric vans can cover on a single charge. Moreover, the lack of penalties for choosing diesel over electric further complicates the transition to cleaner transport.<\/p>\n<p>Despite these challenges, there are some encouraging developments for potential buyers. The government recently extended its Plug-in Van Grant (PiVG), offering \u00a32,500 off the cost of smaller vans and \u00a35,000 for larger models up to 4.25 tonnes. Additionally, businesses can claim 100% of the cost of an electric van against their taxable profits, making the financial case for switching to electric a bit more appealing.<\/p>\n<p>What Changes Are Being Made to the ZEV Mandate?<\/p>\n<p>In an effort to ease the pressure on van manufacturers, the government has made adjustments to the ZEV mandate. While the overarching goal of 100% zero-emission sales by 2035 remains intact, the 16% target for this year has been relaxed. Manufacturers can now halve their EV target for 2025 by committing to exceed future sales targets up to 2030. This flexibility is intended to provide a buffer for manufacturers struggling to meet immediate goals while still pushing for long-term electrification.<\/p>\n<p>Interestingly, the new rules allow manufacturers to count electric car sales toward their electric van targets. For instance, one electric car counts as 0.4 electric vans, while one electric van counts as two electric cars. This cross-counting could provide some manufacturers with a strategic advantage as they navigate the transition.<\/p>\n<p>What\u2019s Next for Electric Van Manufacturers?<\/p>\n<p>As the market evolves, some manufacturers are hedging their bets by adapting internal combustion engine (ICE) platforms to accommodate battery-electric powertrains. While this approach can save on development costs, it often results in higher prices for consumers. For example, the diesel Transit Custom starts at \u00a333,350, while the cheapest E-Transit Custom is over \u00a310,000 more expensive, even with the PiVG discount.<\/p>\n<p>The stakes are high, and the pressure is mounting for companies like Ford to accelerate their transition to electric. As Matt Hawkins, UK head of Flexis\u2014a commercial EV company formed by Renault, Volvo, and logistics firm CMA CGM\u2014notes, the current pace of sales growth is far too slow. With new players entering the market and targeting key segments, Ford and others must adapt quickly to maintain their competitive edge.<\/p>\n<p>The big takeaway? The shift to electric isn\u2019t just about meeting targets\u2014it\u2019s about making smarter adjustments to stay relevant in a rapidly changing market. If you\u2019re considering making the switch to electric, start with one change this week, and you\u2019ll likely spot the difference by month\u2019s end.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><a href=\"\/car-news\/business-vans\/ford-most-exposed-electric-target-fines-despite-being-uks-top-van-seller\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.globalvillagespace.com\/tech\/wp-content\/uploads\/2025\/06\/ford-faces-electric-van-challenge-as-sales-lag-behind-targets.jpg\" width=\"190\" height=\"125\" alt=\"Ford E Transit\" title=\"Ford E Transit\" \/><\/a><\/p>\n<p>The Blue Oval has sold just 2443 electric light commercial vehicles in 2025 &#8211; 5.4% of its 45,190 total<\/p>\n<div>\n<p>The UK\u2019s biggest van seller,\u00a0<a href=\"\/car-reviews\/ford\">Ford<\/a>, is also the biggest laggard on tough government-mandated EV sales targets when it comes to the main players, new figures show.<\/p>\n<p>So far this year, Ford has sold 2443\u00a0electric light commercial vehicles (LCVs), equating to 5.4% of its 45,190 LCV total and some way short of the 16% required by the ZEV mandate, according to EV think tank NewAutoMotive.<\/p>\n<p>By contrast, the nation&#8217;s second biggest van seller,\u00a0<a href=\"\/car-reviews\/vw\">Volkswagen<\/a>, is running at 19% so far this year, thanks mainly to the commercial version of the\u00a0<a href=\"\/car-review\/vw\/id-buzz\">ID Buzz<\/a>.\u00a0<a href=\"\/car-reviews\/vauxhall\">Vauxhall<\/a> in third has an EV share of\u00a017%.<\/p>\n<p>Overall electric\u00a0van sales to the end of May hit 6877, putting EVs at 7.6% of the 133,798 total in the sub-3.5-tonne category, according to the Society of Motor Manufacturers and Traders (SMMT).<\/p>\n<p>Van makers continue to struggle to persuade buyers to make the shift to cleaner transport, being thwarted by\u00a0higher prices, range anxiety and a lack of penalties for buyers choosing diesel again.<\/p>\n<p>There are some benefits for\u00a0buyers, though.\u00a0The government announced in February that it would extend its\u00a0Plug-in Van Grant (PiVG) for another year, worth \u00a32500 off the cost of smaller vans and \u00a35000 of larger models up to 4.25 tonnes.<\/p>\n<p>The cost of an electric van is also 100% claimable from a company\u2019s taxable profits.<\/p>\n<p>The SMMT is pushing the government to do more to persuade business users to switch, including investing in a more van-suitable charging infrastructure and giving preferential treatment for depot grid connections.<\/p>\n<p>However, in April the government made a raft of changes to the <a href=\"https:\/\/www.autocar.co.uk\/car-news\/electric-cars\/zero-emission-vehicle-zev-mandate\">ZEV mandate <\/a>that would take some of the pressure off van makers, in effect reducing\u00a0the 16% target this year.\u00a0<\/p>\n<p>The top-line figures essentially stay the same and the 2035 date remains for 100% zero-emission sales. But this year, for example, van makers can halve their EV target by promising to overdeliver in future years up to 2030. That promise was extended to include sales in 2027 through 2030, with the target\u00a0dropping to 10% by 2029.<\/p>\n<p>Van makers also don\u2019t have to show any improvement in CO2 emissions within their ICE fleet between 2030 and 2035. Unlike with cars, they don\u2019t have to hybridise during that period.<\/p>\n<p>Perhaps the most useful change, depending on the brand, is the ability to use excess <a href=\"https:\/\/www.autocar.co.uk\/car-news\/best-cars\/best-electric-cars\">electric car <\/a>sales to count within their electric van target, with one electric car counting as 0.4 electric vans.<\/p>\n<p>The deal works the other way too, with one electric van counting as two electric cars.<\/p>\n<p>Other credits, including potentially for vans with vehicle-to-grid capability (meaning they can feed energy back to the grid during peak periods),\u00a0are in discussion, according to the government.<\/p>\n<p>The changes, which include <a href=\"https:\/\/www.autocar.co.uk\/car-news\/new-cars\/banning-hybrids-2030-would-have-been-too-soon-says-pm\">greater flexibilities for those selling cars<\/a>, \u201cprovide short-term flexibility to ensure that jobs and investment remain in the\u00a0UK\u00a0as we pivot towards electric vehicles,\u201d said transport secretary Heidi Alexander\u00a0in April.<\/p>\n<p>The danger of relaxing the rules is that the already sluggish electrification of\u00a0vans will slow further, worrying those companies that have banked on legislation driving up the electric share of the market.<\/p>\n<p>\u201cThe latest SMMT\u00a0figures expose a widening disconnect in the UK\u2019s transition to electric vehicles,\u201d said Matt Hawkins, UK head of\u00a0Flexis, a\u00a0commercial EV company formed by\u00a0<a href=\"\/car-reviews\/renault\">Renault<\/a>, <a href=\"\/car-reviews\/volvo\">Volvo<\/a>\u00a0and logistics firm CMA CGM.\u00a0\u201cWhile sales are growing, the pace is far too slow.\u201d<\/p>\n<p>Flexis, along with Geely-owned <a href=\"https:\/\/www.autocar.co.uk\/car-news\/new-cars\/geely-launches-ford-e-transit-custom-rival-uk\">Farizon<\/a> and <a href=\"\/car-reviews\/kia\">Kia<\/a>, are launching electric vans targeting the key 2.5 tonne-3.5-tonne segment currently ruled by the Ford Transit Custom.<\/p>\n<p><a href=\"\/car-reviews\/ford\">Ford<\/a> and Stellantis are currently hedging their bets by adapting ICE vehicle platforms to take battery-electric powertrains.<\/p>\n<p>That saves on development and production costs but makes for an uneasy comparison on the website configurator, where the EV is clearly more expensive with none of the space or tech benefits that a new EV-specific platform.<\/p>\n<p>For example, the diesel Transit Custom starts at \u00a333,350 (excluding VAT) while the cheapest E-Transit Custom is more than \u00a310,000 pricier \u2013\u00a0something the \u00a32500 PiVG\u00a0only partly addresses.<\/p>\n<p>Stellantis\u2019s fuel-cell\u00a0electric vans are even more expensive:\u00a0the newly launched Vauxhall Movano 4250 Hydrogen\u00a0costs from \u00a367,221 (excluding\u00a0VAT)\u00a0compared with \u00a351,780 for the equivalent BEV and \u00a335,420 for the equivalent diesel.<\/p>\n<\/div>\n","protected":false},"author":1,"featured_media":65372,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"Default","format":"standard","meta":{"footnotes":""},"categories":[2,137],"tags":[],"class_list":["post-65371","post","type-post","status-publish","format-standard","has-post-thumbnail","category-featured","category-news"],"_links":{"self":[{"href":"https:\/\/www.globalvillagespace.com\/tech\/wp-json\/wp\/v2\/posts\/65371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.globalvillagespace.com\/tech\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.globalvillagespace.com\/tech\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.globalvillagespace.com\/tech\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.globalvillagespace.com\/tech\/wp-json\/wp\/v2\/comments?post=65371"}],"version-history":[{"count":0,"href":"https:\/\/www.globalvillagespace.com\/tech\/wp-json\/wp\/v2\/posts\/65371\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.globalvillagespace.com\/tech\/wp-json\/wp\/v2\/media\/65372"}],"wp:attachment":[{"href":"https:\/\/www.globalvillagespace.com\/tech\/wp-json\/wp\/v2\/media?parent=65371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.globalvillagespace.com\/tech\/wp-json\/wp\/v2\/categories?post=65371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.globalvillagespace.com\/tech\/wp-json\/wp\/v2\/tags?post=65371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}