{"id":65819,"date":"2025-07-09T18:18:07","date_gmt":"2025-07-09T22:18:07","guid":{"rendered":"https:\/\/www.globalvillagespace.com\/tech\/chery-brings-affordable-suvs-to-the-uk-with-tiggo-7-and-tiggo-8-launch\/"},"modified":"2025-07-09T18:18:07","modified_gmt":"2025-07-09T22:18:07","slug":"chery-brings-affordable-suvs-to-the-uk-with-tiggo-7-and-tiggo-8-launch","status":"publish","type":"post","link":"https:\/\/www.globalvillagespace.com\/tech\/chery-brings-affordable-suvs-to-the-uk-with-tiggo-7-and-tiggo-8-launch\/","title":{"rendered":"Chery Brings Affordable SUVs to the UK with Tiggo 7 and Tiggo 8 Launch"},"content":{"rendered":"<p>What can UK drivers expect from Chery\u2019s arrival?<\/p>\n<p>Chery, a major Chinese automaker, is making a bold entrance into the UK market with two new SUVs: the Tiggo 7 and Tiggo 8. If you\u2019ve been watching the steady influx of Chinese brands like BYD and Jaecoo, you\u2019ll know this isn\u2019t just another launch\u2014it\u2019s a sign of how quickly the automotive landscape is shifting. Chery\u2019s move follows hot on the heels of Geely\u2019s UK debut and comes at a time when Chinese brands are outpacing some long-established names in registrations. For example, Jaecoo has already sold over 8,000 cars in the UK this year, surpassing Fiat and Jeep, and closing in on Suzuki. BYD, another recent arrival, has registered nearly 20,000 vehicles, outstripping Mazda, Honda, and Seat. The message is clear: Chinese brands are no longer fringe players\u2014they\u2019re shaking up the mainstream.<\/p>\n<p>How do the Tiggo 7 and Tiggo 8 stack up against competitors?<\/p>\n<p>Let\u2019s break down what these two SUVs bring to the table. The Tiggo 7 is a mid-sized crossover, positioned to take on the likes of the Dacia Bigster, Kia Sportage, and Volkswagen Tiguan. With dimensions of 4.51 meters in length, 1.86 meters in width, and 1.69 meters in height, it fits squarely into the family SUV segment. In Australia, the Tiggo 7 is available with both pure-petrol and plug-in hybrid options, delivering 184bhp and 201bhp, respectively. Pricing starts at $29,990 AUD (about \u00a314,390), though UK buyers should expect a higher sticker price due to shipping and taxes. Even so, it\u2019s likely to undercut many rivals, potentially making it one of the most affordable choices in its class\u2014especially compared to the \u00a325,515 Dacia Bigster.<\/p>\n<p>The Tiggo 8, meanwhile, is a larger, seven-seat SUV stretching to 4.72 meters, putting it up against European heavyweights like the Volkswagen Tayron and Peugeot 5008. Buyers can choose between a 2.0-litre turbocharged petrol engine (241bhp, paired with a seven-speed dual-clutch gearbox) or a 1.5-litre plug-in hybrid. While the hybrid\u2019s total output hasn\u2019t been officially disclosed, the petrol variant\u2019s numbers suggest it won\u2019t be lacking in power. Australian pricing starts at $45,990 AUD (about \u00a322,000), but again, expect a UK premium. For context, the Omoda 9\u2014a sibling model with a more powerful dual-motor PHEV setup\u2014starts at \u00a344,990 in the UK.<\/p>\n<p>Why are Chinese car brands gaining so much ground in the UK?<\/p>\n<p>It\u2019s not just about price, though affordability is a big draw. Chinese brands are leveraging rapid product development, modern design, and a willingness to offer tech features that rival or even surpass what\u2019s available from European and Japanese competitors. Take Jaecoo\u2019s success: in less than a year, it\u2019s outsold several legacy brands. BYD\u2019s electric vehicles have found a strong following among buyers seeking value and innovation. The UK\u2019s openness to new brands, coupled with a growing appetite for electrified vehicles, has created fertile ground for these newcomers.<\/p>\n<p>Chery\u2019s strategy is to cover all the bases. With Omoda and Jaecoo already on sale, and value-focused Lepas and off-road-oriented iCaur (iCar in China) on the way, the company is building a multi-brand portfolio to appeal to a wide range of buyers. Chery is also collaborating with JLR to revive the Freelander name, using its T1X platform as the foundation for the reborn model. This kind of partnership signals that Chinese manufacturers aren\u2019t just exporting cars\u2014they\u2019re embedding themselves in the fabric of the UK industry.<\/p>\n<p>What should buyers look out for when considering a Chery SUV?<\/p>\n<p>If you\u2019re in the market for a new SUV, Chery\u2019s upcoming models are worth a close look. The Tiggo 7 and Tiggo 8 promise competitive pricing, strong equipment levels, and the flexibility of both petrol and plug-in hybrid powertrains. For families, the seven-seat Tiggo 8 could be a game-changer, especially if it undercuts established rivals on price without skimping on features. However, it\u2019s wise to keep an eye on official UK specs and pricing, as these can shift once local taxes, shipping, and market adjustments are factored in.<\/p>\n<p>It\u2019s also worth noting that Chery hasn\u2019t officially confirmed which model will launch first, but the unveiling is set for the Goodwood Festival of Speed\u2014an event that\u2019s become a key stage for new car debuts in the UK. Early adopters may benefit from introductory offers, but as with any new brand, it pays to research warranty coverage, dealer support, and long-term reliability. Recent data from the Society of Motor Manufacturers and Traders (SMMT) shows that new entrants are often quick to adapt to local demands, but aftersales service can vary as networks are established.<\/p>\n<p>How might Chery\u2019s launch affect the UK car market?<\/p>\n<p>Chery\u2019s arrival isn\u2019t happening in a vacuum. The UK market is more competitive than ever, with buyers demanding better value, lower running costs, and more advanced technology. Established brands are being forced to respond, either by sharpening their own offerings or risk losing ground to these agile newcomers. The influx of Chinese brands is also accelerating the shift toward electrification and hybridization, as these companies often prioritize plug-in and electric models in their lineups.<\/p>\n<p>For consumers, this means more choice and, potentially, better deals. For the industry, it\u2019s a wake-up call. Legacy brands can\u2019t afford to rest on their laurels, and the pace of innovation is only going to increase. The real winners? UK drivers who are open to exploring new options and willing to look beyond the badge.<\/p>\n<p>The big takeaway? Navigating the changing car market isn\u2019t about perfection\u2014it\u2019s about smarter adjustments. Start with one change this week\u2014maybe test drive a brand you hadn\u2019t considered\u2014and you\u2019ll likely spot the difference by month\u2019s end.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><a href=\"\/car-news\/new-cars\/jaecoo-and-omoda-owner-launches-chery-third-uk-brand\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.globalvillagespace.com\/tech\/wp-content\/uploads\/2025\/07\/chery-brings-affordable-suvs-to-the-uk-with-tiggo-7-and-tiggo-8-launch.jpg\" width=\"190\" height=\"125\" alt=\"Chery Tiggo 8 front quarter static\" title=\"Chery Tiggo 8 front quarter static\" \/><\/a><\/p>\n<blockquote class=\"image-field-caption\"><p>\n  Autocar understands the Tiggo 8 (pictured) will be among the brand&#8217;s first models for the UK<\/p><\/blockquote>\n<p>Chery confirms eponymous brand for UK, with two SUVs arriving this year<\/p>\n<div>\n<p>Chinese giant Chery will launch its eponymous car brand in the UK this year\u00a0with a line-up of two SUVs.<\/p>\n<p>They are understood by Autocar to be the Tiggo 7 and Tiggo 8, a pair of mid-sized crossovers based on the same underpinnings as sibling brand Jaecoo\u2019s <a href=\"\/car-news\/new-cars\/jaecoo-5-arrive-uk-year-petrol-powered-evoque-rival\">5<\/a> and <a href=\"\/car-review\/jaecoo\/7\">7<\/a> models, and Omoda\u2019s <a href=\"\/car-news\/new-cars\/omoda-3-unveiled-stylish-crossover-bound-uk\">3<\/a>, <a href=\"\/car-review\/omoda\/5\">5<\/a>, 7 and <a href=\"\/car-review\/omoda\/9\">9<\/a>.<\/p>\n<p>The move comes days after Chery\u2019s Chinese compatriot, Geely, also announced it would launch <a href=\"\/car-news\/new-cars\/volvo-owner-launch-geely-ev-brand-uk\">its self-named brand in the UK<\/a>. The market has proven fruitful for several Chinese brands, most notably\u00a0<a href=\"\/car-review\/jaecoo\">Jaecoo<\/a>, which has already registered more than 8000 cars in the UK this year \u2013 its first here. That is more than several established brands such as <a href=\"\/car-review\/fiat\">Fiat<\/a> (6136 cars) and <a href=\"\/car-review\/jeep\">Jeep<\/a> (6624 cars), and puts it within touching distance of <a href=\"\/car-review\/suzuki\">Suzuki<\/a> (9499).<\/p>\n<p>Rival\u00a0<a href=\"\/car-review\/byd\">BYD<\/a>, which arrived in the UK in 2023, has registered 19,390 cars so far this year, outselling\u00a0<a href=\"\/car-review\/mazda\">Mazda<\/a>, <a href=\"\/car-review\/honda\">Honda<\/a> and <a href=\"\/car-review\/seat\">Seat<\/a>.<\/p>\n<p>The Chery Tiggo 7 is positioned as a rival for the <a href=\"\/car-review\/dacia\/bigster\">Dacia Bigster<\/a>, <a href=\"\/car-review\/kia\/sportage\">Kia Sportage<\/a> and <a href=\"\/car-review\/volkswagen\/tiguan\">Volkswagen Tiguan<\/a>, measuring 4.51m long, 1.86m wide and 1.69m tall. In Australia, it is offered with the same selection of pure-petrol and plug-in hybrid powertrains as the related Jaecoo 7, putting out 184bhp and 201bhp respectively.\u00a0<\/p>\n<p>It is priced from $29,990 in Australia (equivalent to \u00a314,390), though it is likely to have a higher price in the UK, given the cost of shipping in addition to local taxes. Nonetheless, it is expected to be one of the most affordable options in its class when it arrives in showrooms later this year and is likely to trade blows with the \u00a325,515 Bigster.<\/p>\n<p>The seven-seat Tiggo 8 is significantly longer, at 4.72m long, lining it up against European cars such as the <a href=\"\/car-review\/volkswagen\/tayron\">Volkswagen Tayron<\/a> and <a href=\"\/car-review\/peugeot\/5008\">Peugeot 5008<\/a>. It can be had with a choice of a 2.0-litre turbocharged petrol engine that sends 241bhp through a seven-speed dual-clutch gearbox, or a 1.5-litre, single-motor plug-in hybrid powertrain, for which a combined power output has yet to be disclosed.\u00a0<\/p>\n<p>It is priced from $45,990 in Australia (\u00a322,000), though it is also expected to cost\u00a0notably more in the UK. For reference, the Omoda 9 \u2013 with a more potent dual-motor PHEV powertrain \u2013 is priced from \u00a344,990.<\/p>\n<p>Chery has yet to officially confirm either the Tiggo 7 or Tiggo 8 for the UK but said it will unveil its first UK-bound car at this week\u2019s <a href=\"\/car-news\/motor-shows-goodwood-festival-of-speed\/goodwood-festival-speed-2025-preview-all-biggest\">Goodwood Festival of Speed<\/a>.<\/p>\n<p>Bringing the Chery brand to the UK means the firm will have launched five marques here. Omoda and Jaecoo were first to arrive, in 2024, and the value-focused <a href=\"\/car-news\/new-cars\/jaecoo-owner-chery-launch-third-brand-uk-challenge-dacia\">Lepas<\/a> and off-road-biased <a href=\"\/car-news\/new-cars\/road-brand-icar-launch-uk-next-year-chunky-v23\">iCaur (known as iCar in China)<\/a>\u00a0brands\u00a0are due in the coming months. Chery is also the driving force behind the <a href=\"\/car-news\/new-cars\/revived-freelander-brand-reveals-new-logo-ahead-first-car-2026\">revival of Freelander<\/a> with JLR\u00a0and its T1X platform will underpin the reborn brand\u2019s first model.<\/p>\n<\/div>\n","protected":false},"author":1,"featured_media":65820,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"Default","format":"standard","meta":{"footnotes":""},"categories":[2,137],"tags":[],"class_list":["post-65819","post","type-post","status-publish","format-standard","has-post-thumbnail","category-featured","category-news"],"_links":{"self":[{"href":"https:\/\/www.globalvillagespace.com\/tech\/wp-json\/wp\/v2\/posts\/65819","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.globalvillagespace.com\/tech\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.globalvillagespace.com\/tech\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.globalvillagespace.com\/tech\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.globalvillagespace.com\/tech\/wp-json\/wp\/v2\/comments?post=65819"}],"version-history":[{"count":0,"href":"https:\/\/www.globalvillagespace.com\/tech\/wp-json\/wp\/v2\/posts\/65819\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.globalvillagespace.com\/tech\/wp-json\/wp\/v2\/media\/65820"}],"wp:attachment":[{"href":"https:\/\/www.globalvillagespace.com\/tech\/wp-json\/wp\/v2\/media?parent=65819"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.globalvillagespace.com\/tech\/wp-json\/wp\/v2\/categories?post=65819"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.globalvillagespace.com\/tech\/wp-json\/wp\/v2\/tags?post=65819"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}