Optiq<\/a> premium\u00a0SUV (pictured below). That model is due on sale early next year, suggesting that a possible entrance to the UK market could coincide with its launch.<\/p>\n![\"\"](\"https:\/\/www.globalvillagespace.com\/tech\/wp-content\/uploads\/2025\/07\/cadillac-lyriq-leads-gms-bold-uk-comeback-with-premium-electric-suvs-and-more-models-on-the-horizon-1.jpg\")
<\/p>\n
Following this, Brugal said, the plan was to bring even more models to the UK market. Asked if the likes of the Chevrolet Equinox and Blazer were part of the plan, he replied:\u201cWe have a lot of close relations and collaboration with our headquarters in Detroit. That\u2019s where we discuss what are the global trends, what do customers want, and then also what are the region-specific needs.<\/p>\n
\u201cWe look at our links from a global perspective, and then we decide which are the programmes we\u2019re going to bring to Europe.\u201d\u00a0<\/p>\n
Brugal added that the key to bringing an even wider portfolio of GM cars to the UK and Europe quickly would be down to legislation, given that some cars sold in the US, for example, could not be sold in Europe given the disparity in emission regulations and safety standards.<\/p>\n
\u201cIf the regulations between the US and Europe harmonise, it will make our life easier,” he said. “We will bring a lot of benefit to the final customer, because that will increase the range of options.\u201d<\/p>\n
Europe could even get its own bespoke GM model, said Brugal. While not yet confirmed, the possibility is being considered given the different wants and expectations of buyers in different markets.<\/p>\n
\u201cWe craft cars that we don\u2019t have in the US, but we have them in other markets,” Brugal said. “We have cars that are specific for the South America region, and we can have cars that are more of an Asia or China portfolio.<\/p>\n
\u201cNot all of them are available in the US, and not everything which is available in the US is available for China customers or European customers.\u00a0<\/p>\n
\u201cIn the future, can it be that [we create a] car that is [just] for Europe, Australia, New Zealand, Japan or Korea Maybe it can be.\u201d<\/p>\n
In the near-term, each brand that comes to the UK will have a separate retail strategy, he said, and not be grouped under one GM umbrella \u2013 like JLR, for example.<\/p>\n
\u201cWe don\u2019t envisage a future where we\u2019re going to be mixing Cadillac with Corvette,\u201d he said. \u201cCorvette has its own DNA, and it\u2019s going to be staying as a standalone brand. Cadillac has its own entity as well.”<\/p>\n
As such, they will be sold in different ways. For example, while Corvette will continue to be sold via dealer partners such as Arnold Clark, Cadillac will instead use an online-based agency model supported by \u201cexperience\u201d pop-up stores.<\/p>\n
Brugal added: \u201cWe have two business models for Cadillac. One is a traditional distributor model, that\u2019s the one we will use for the smaller markets, such as Ireland or Norway. But when we think about the big, big markets in Europe, we are going with a D2C [direct to customer model].\u201d<\/p>\n
Asked why he decided not to use a traditional dealer model, Brugal said: \u201cOur D2C is focused on creating impact and explaining who we are as a brand and making sure that people understand the brand and explore the car.\u201d He added that aftersales will be provided by partners.<\/p>\n<\/div>\n","protected":false},"author":1,"featured_media":66989,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"Default","format":"standard","meta":{"footnotes":""},"categories":[2,137],"tags":[],"class_list":["post-66988","post","type-post","status-publish","format-standard","has-post-thumbnail","category-featured","category-news"],"_links":{"self":[{"href":"https:\/\/www.globalvillagespace.com\/tech\/wp-json\/wp\/v2\/posts\/66988","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.globalvillagespace.com\/tech\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.globalvillagespace.com\/tech\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.globalvillagespace.com\/tech\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.globalvillagespace.com\/tech\/wp-json\/wp\/v2\/comments?post=66988"}],"version-history":[{"count":0,"href":"https:\/\/www.globalvillagespace.com\/tech\/wp-json\/wp\/v2\/posts\/66988\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.globalvillagespace.com\/tech\/wp-json\/wp\/v2\/media\/66989"}],"wp:attachment":[{"href":"https:\/\/www.globalvillagespace.com\/tech\/wp-json\/wp\/v2\/media?parent=66988"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.globalvillagespace.com\/tech\/wp-json\/wp\/v2\/categories?post=66988"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.globalvillagespace.com\/tech\/wp-json\/wp\/v2\/tags?post=66988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"Cadillac](\"https:\/\/www.globalvillagespace.com\/tech\/wp-content\/uploads\/2025\/07\/cadillac-lyriq-leads-gms-bold-uk-comeback-with-premium-electric-suvs-and-more-models-on-the-horizon.jpg\" "\\"Cadillac")
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