Why Did Subaru Raise the Price of the 2026 Impreza?
If you’ve been eyeing a Subaru Impreza for its reputation as an affordable, all-wheel-drive hatchback, the 2026 model’s new price tag might make you do a double take. The starting price now sits at $26,595—over $2,200 more than last year’s entry point. But here’s the twist: Subaru has dropped the Base trim entirely. That means the “real” price hike for the Sport and RS trims is actually much smaller—just $235 and $245, respectively. Still, the days of a sub-$25,000 Impreza are officially in the rearview mirror.
This move isn’t unique to Subaru. Across the industry, affordable new cars are vanishing as automakers streamline trim levels and pack more features into higher-priced models. According to recent data from Kelley Blue Book, the average new car price in the US now hovers around $48,000. So, while the Impreza’s jump stings, it’s part of a broader trend that’s reshaping what “affordable” really means in today’s market.
What’s Changed Under the Hood for 2026?
Let’s talk engines, because there’s a bit of a plot twist here too. The range-topping Impreza RS gets a revised 2.5-liter four-cylinder engine. On paper, it’s actually a touch less powerful than before—dropping from 182 to 180 horsepower. Torque, however, stays put at 178 lb-ft. Subaru claims the new engine delivers more torque at lower RPMs, which should translate to snappier response in city driving and less need to mash the pedal to get moving. It’s still paired with a continuously variable transmission (CVT) and Subaru’s signature all-wheel drive.
The Sport trim continues with the familiar 2.0-liter four-cylinder, offering 152 horsepower and 145 lb-ft of torque. No surprises there—it’s a proven setup that balances efficiency and everyday usability, especially for drivers who don’t need the extra punch of the RS.
Are There Any Notable New Features or Tech Upgrades?
While the 2026 Impreza doesn’t get a dramatic redesign, Subaru has sprinkled in a few thoughtful updates. The most practical? An Auto Vehicle Shutdown system that automatically turns off the engine after 30 minutes of idling. It’s a small touch, but it could save you from an accidental dead battery or wasted fuel if you forget to turn off the car.
Safety tech also gets a boost. Models equipped with Blind-Spot Detection and Rear Cross-Traffic Alert now add Emergency Lane Keep Assist, helping nudge you back into your lane if you drift too close to the edge. These features are increasingly expected in modern cars, and Subaru’s move keeps the Impreza competitive with rivals like the Honda Civic and Toyota Corolla Hatchback.
On the style front, buyers can opt for a new Citron Yellow Pearl paint for $395, and all models get updated black badging for a sportier look. Not game-changing, but it’s always nice to see fresh options.
How Does the 2026 Impreza Stack Up Against the Competition?
With the price creeping up, the Impreza is no longer the budget standout it once was. But it still brings a unique value proposition: standard all-wheel drive. In this price bracket, that’s rare. Most competitors—think Mazda3, Civic, or Corolla—charge extra for AWD, if they offer it at all.
The Impreza’s reputation for reliability and safety also holds strong. Subaru consistently earns high marks from organizations like the Insurance Institute for Highway Safety (IIHS), and the Impreza’s crash test scores have historically been excellent. For buyers in snowy or rainy climates, those factors can tip the scales.
What About Real-World Ownership Costs?
It’s easy to focus on the sticker price, but the Impreza’s total cost of ownership remains competitive. Subaru’s engines are known for longevity, and maintenance costs are generally reasonable. Fuel economy for the 2.0-liter Sport hovers around 27 mpg city and 35 mpg highway, according to EPA estimates for similar recent models. The RS, with its larger engine, is a bit thirstier but still respectable for an AWD hatch.
Insurance rates for Subarus tend to be moderate, thanks in part to their strong safety record. And with the Impreza built in Gunma, Japan, quality control remains tight—something that can pay off in fewer headaches down the road.
When Will the 2026 Impreza Be Available?
If you’re set on the new Impreza, mark your calendar for this fall. That’s when the 2026 models will start arriving at dealerships across the US. Early adopters can expect the usual Subaru buying experience: straightforward trims, a focus on safety, and a loyal owner community.
Here’s a quick look at the latest pricing:
Impreza Sport: $26,595 (MSRP), $27,790 (with destination)
Impreza RS: $29,495 (MSRP), $30,690 (with destination)
Is the 2026 Subaru Impreza Still Worth Considering?
The Impreza’s price hike might sting, especially for longtime fans who remember when it was the go-to value pick. But if you need all-wheel drive in a compact package, there’s still a lot to like. The new engine tweaks promise better low-end response, and the added safety features keep it current in a crowded field.
The big takeaway? Shopping for a new car in 2024 isn’t about finding perfection—it’s about making smarter trade-offs. If all-wheel drive, reliability, and peace of mind matter most, the Impreza still deserves a spot on your shortlist. Try starting with one test drive this week, and you’ll likely know by month’s end if it’s the right fit for your driveway.