The electric vehicle (EV) landscape is evolving rapidly, and one of the latest entrants is Slate, a Michigan-based start-up that’s making waves with its new compact pick-up truck. Backed by none other than Amazon founder Jeff Bezos, Slate is positioning itself to offer a no-frills, utilitarian vehicle aimed at making electric driving accessible and appealing to a broader audience. With a starting price of around $27,000, this truck is designed to cater to those who need functionality without the frills.
What Makes Slate’s Truck Stand Out?
At first glance, the Slate Truck is all about simplicity. Its design is refreshingly straightforward, featuring a monolithic silhouette that eschews chrome embellishments and unnecessary decorations. This minimalist approach not only helps keep costs down but also aligns with the growing trend of practicality over luxury in the automotive world. The truck is equipped with manual windows and a smartphone mount instead of a traditional touchscreen, reminiscent of the Citroën Ami’s no-nonsense design. While it may lack some of the high-tech features found in more expensive models, it includes essential amenities like a USB port, central locking, and cruise control.
Customization is another key aspect of the Slate Truck. Buyers can choose from a variety of colors and accessories, and the truck can even be transformed into a five-seat SUV or a fastback crossover using bolt-on kits. This versatility makes it appealing not just for work but also for family use or leisure activities.
How Does It Perform?
Under the hood, the Slate Truck offers two battery options: a 52.7 kWh battery for a range of about 150 miles and a larger 84.3 kWh battery that can achieve up to 240 miles on a single charge. Both batteries can be fast-charged from 20% to 100% in under 30 minutes, making it convenient for users who may need to recharge during the day. Powering the truck is a single motor located on the rear axle, delivering 201 horsepower and 195 lb-ft of torque. This setup allows for a respectable 0-60 mph time of 8 seconds, with a top speed of 90 mph—adequate for both city driving and highway cruising.
Where Will It Be Built?
One of the strategic advantages for Slate is its production location in the Midwest. By manufacturing the Truck in the U.S., it avoids the 25% import tariffs on foreign-made vehicles, which can significantly increase the cost of EVs. While the exact production site hasn’t been disclosed, this move could give Slate a competitive edge in pricing, especially as the market for electric vehicles continues to grow.
The Role of Jeff Bezos and Future Prospects
Slate’s backing by Jeff Bezos not only provides financial support but also raises questions about potential partnerships, especially given Amazon’s existing relationship with Rivian, another electric vehicle manufacturer. While it remains uncertain whether Amazon will collaborate with Slate, the association with such a high-profile figure adds a layer of credibility to the start-up.
As the automotive industry shifts towards electric vehicles, Slate’s approach of creating a functional, affordable truck could resonate well with consumers who are looking for practical solutions. With reservations already open and production set to begin next year, it will be interesting to see how the market responds to this new player.
The big takeaway? Slate isn’t just about creating another electric vehicle; it’s about redefining what a truck can be in the EV era. By focusing on practicality and affordability, they’re tapping into a segment that’s often overlooked. If you’re in the market for a utilitarian vehicle, keep an eye on Slate—this could be the start of something exciting in the world of electric trucks.