Alpine is gearing up to make waves in the electric vehicle (EV) market with the upcoming A110, set to debut next year. This next-generation model promises to blend the brand’s storied performance heritage with cutting-edge electric technology, all while maintaining the sleek design that fans have come to love.
What’s New in the A110’s Design?
The first teaser image of the new A110 hints at some exciting design changes. While it retains the cab-forward silhouette that has become a hallmark of the A110 lineage, the circular daytime running lights are being replaced with a striking hexagonal design. This shift not only modernizes the look but also aligns with the aerodynamic efficiency that electric vehicles demand. Rumor has it that a small ducktail rear spoiler might make an appearance, further enhancing the car’s performance capabilities.
One of the most intriguing aspects of the new A110 is its promise to be lighter than its combustion-engine rivals. With a focus on efficiency, Alpine is committed to ensuring that the switch to electric power doesn’t compromise the spirited driving experience that enthusiasts expect.
Why Go Electric?
Luca de Meo, CEO of the Renault Group, has been vocal about the strategic decision to invest heavily in a bespoke electric sports car platform for Alpine. He acknowledges that this move might seem “not rational” from a purely financial perspective, but it’s about more than just numbers. By creating a dedicated platform, Alpine aims to carve out a niche in the sports car market, similar to how Porsche has successfully done with its 911 and Taycan models.
De Meo emphasizes that the next A110 will not only be lighter but will also deliver uncompromised performance. This focus on performance is crucial for Alpine as it seeks to establish itself as a serious player in the electric sports car arena.
What About Future Models?
The A110 is just the beginning. Alpine has plans for a range of six or seven models, including some “emotional pure sports cars.” Among these is the anticipated A310, a 2+2 version of the A110, which aims to broaden the brand’s appeal without diluting its performance ethos.
Additionally, Alpine is working on a supercar that will serve as the crown jewel of its lineup. This ambitious project is still in the early stages, with a focus on brand identity, technological innovation, and eventual market viability. The Alpenglow concept, showcased in 2022, is a glimpse into what this supercar might look like, featuring hydrogen-combustion technology as part of its development process.
How is Alpine Expanding Its Reach?
Alpine isn’t just focusing on product development; it’s also expanding its global footprint. The dealer network is set to grow to around 140 locations worldwide by the end of the year. A new flagship facility in Barcelona will serve as a hub for not just sales but also e-sports and sim racing, complete with a bar and restaurant. Similar concepts are planned for London and Paris, aiming to create a community around the brand.
As for the current A110, production will wrap up in 2026, coinciding with the end of a small-series exemption from GSR2 regulations. The A110 R Ultime, priced at £276,000, has already seen a remarkable demand, with 95% of its limited production run sold shortly after its unveiling.
What’s the Bottom Line?
Alpine’s transition to electric is not just about keeping up with industry trends; it’s about redefining what a sports car can be in the modern era. The new A110 promises to deliver on performance while embracing the benefits of electric technology. As the brand continues to innovate and expand, it’s clear that Alpine is positioning itself as a serious contender in the electric sports car market, all while staying true to its roots.
The big takeaway? Embracing electric technology isn’t just about going green—it’s about enhancing performance and redefining driving experiences. Keep an eye on Alpine; they’re not just changing gears—they’re shifting the entire landscape of sports cars.