How is Bentley’s Mulliner Customization Program Evolving for 2025?
Step inside a Bentley and you’ll instantly notice it’s not just a car—it’s a statement. For years, the Mulliner division has been the secret sauce behind some of the world’s most bespoke vehicles. Now, Bentley is turning up the dial on personalization, offering even more ways for owners to make their cars as unique as their fingerprints. The latest round of updates for 2025 brings a fresh palette of materials, finishes, and design possibilities that go far beyond the usual luxury fare.
What New Materials and Finishes Are Now Available?
Let’s talk about the real showstoppers: the new materials. Mulliner is introducing open-pore wood veneers that use 90 percent less lacquer than traditional high-gloss finishes. The result? You get to feel the natural grain, not just see it. Woods like Vavona and Liquid Amber are now on the menu, giving interiors a warmth and authenticity that’s tough to fake.
If wood isn’t your thing, Mulliner’s also rolling out four new carbon fiber tints—Damson, Kingfisher Blue, Imperial Blue, and Cumbrian Green. These aren’t just subtle tweaks; they’re bold statements that can transform the mood of your cabin. And for those who want a little extra flair, there’s a new technical finish called Wave for the center console, plus pinstriped veneers and over 100 paint colors for front console panels.
How Far Can You Go with Personalization?
Here’s where things get wild. Bentley claims there are over 46 billion possible configurations for its vehicles—and that was before these latest updates. With the addition of new materials, colors, and finishes, the sky’s the limit. Want anodized speaker grilles in a custom color? Done. Fancy 18k gold vent controls? Absolutely. Even the fabric inserts in your doors can be tailored, with five tweed patterns including Cheltenham, Glen Plaid, and Damson.
The Bang & Olufsen sound system isn’t just about audio anymore; you can now match your speaker grilles to your mood, with new color options like Kingfisher, Pillar Box Red, and Mandarin joining the lineup.
What’s the Deal with the Personal Commissioning Guides?
If all these choices sound overwhelming, Bentley’s got your back. The new Personal Commissioning Guides are designed to help buyers navigate the sea of options. These guides feature curated design suggestions and showcase over 100 colors, making it easier to visualize how different elements can come together. It’s like having a personal stylist for your car—someone who knows how to blend tradition with bold, modern twists.
Why Is Customization So Important to Bentley Owners?
For many Bentley buyers, the car is more than just transportation—it’s an extension of their personality. According to recent industry data, about 25 percent of Bentleys leave the factory bearing the Mulliner badge, signaling a level of involvement and exclusivity that’s hard to match. In the world of ultra-luxury, standing out matters. And with Mulliner, you’re not just choosing from a menu; you’re co-creating a rolling work of art.
Are There Any Limits to What You Can Do?
Honestly, the only real limit is your imagination (and, okay, maybe your budget). Bentley has showcased everything from subtle, understated builds to wild, one-of-a-kind commissions that push the boundaries of taste. Some are instant classics; others spark debate. But that’s the point—when you invest this much in a car, you want it to feel truly yours.
How Does Bentley’s Approach Compare to Other Luxury Brands?
Bentley isn’t alone in offering high-end customization, but the scale and depth of Mulliner’s program set it apart. While rivals like Rolls-Royce and Aston Martin have their own bespoke divisions, Bentley’s willingness to experiment with new materials and finishes—like open-pore wood and tinted carbon fiber—shows a commitment to innovation. The brand’s focus on tactile, authentic materials also taps into a broader trend in luxury design: a return to craftsmanship and individuality over mass-produced gloss.
What’s the Real-World Impact for Owners?
Let’s get practical. All this customization isn’t just about bragging rights. It’s about creating a space that feels right every time you slide behind the wheel. Maybe it’s the subtle texture of tweed under your fingertips, or the way a splash of Imperial Blue carbon fiber catches the light. These details matter. They turn every drive into a personal experience, not just another commute.
The big takeaway? Personalizing your Bentley isn’t about perfection—it’s about smarter adjustments. Start with one change this week, and you’ll likely spot the difference by month’s end.