What Makes the BMW iX Stand Out in the World of Electric Luxury SUVs?
If you’ve been keeping an eye on the electric vehicle (EV) world, you’ve probably noticed that BMW isn’t afraid to make bold moves. The BMW iX is a perfect example. Unlike most of its electric siblings, which share their bones with gas-powered models, the iX is a true original—a stand-alone EV built from the ground up. That means BMW had the freedom to get creative, and it shows in everything from the materials used to the way the car feels on the road.
The iX’s carbonfibre-reinforced plastic (CFRP) passenger cell is a nod to the much-loved i3, BMW’s first mass-produced EV. Remember the i3? It was quirky, innovative, and ahead of its time. Many fans were disappointed when BMW shifted away from that avant-garde approach. But the iX brings some of that spirit back, just in a much bigger, more luxurious package. And with its recent update, it’s clear BMW isn’t resting on its laurels.
How Has the BMW iX Evolved with Its Latest Update?
When the iX first hit the scene in 2022, its design stirred up plenty of conversation. Some loved its futuristic look, others weren’t so sure. But almost everyone agreed: as a luxury EV, it delivered. Fast forward to today, and the iX has received a significant update. The styling hasn’t changed much—BMW knows not to mess with a good thing—but the range has improved, and so have the driving dynamics.
Let’s talk numbers. The iX xDrive60, the model with the longest range, now boasts even more miles per charge. According to BMW, you can expect up to 380 miles (WLTP) on a single charge, depending on your driving style and conditions. That’s a serious contender in the luxury EV space, rivaling models from Mercedes-Benz and Audi. The update also brings refinements to ride comfort and handling, making the iX feel even more composed on the road.
What Sets the iX Apart from Other Electric BMWs?
Here’s where things get interesting. Most electric BMWs—think i4 or i7—are essentially electric versions of their gas-powered siblings. They share platforms, bodies, and a lot of the same DNA. The iX, on the other hand, is a clean-sheet design. That means BMW could prioritize passenger space, comfort, and technology without having to work around an internal combustion engine.
For example, the iX’s shorter bonnet (thanks to the absence of a traditional engine) frees up more space for passengers. The result? A roomy, airy cabin that feels more like a lounge than a typical SUV. The use of CFRP also keeps the weight down, which helps with efficiency and handling—a win-win for drivers and passengers alike.
How Does the iX Drive Compared to Its Rivals?
Let’s be honest: luxury SUVs are all about comfort, refinement, and a sense of occasion. But the iX doesn’t just tick those boxes—it adds a layer of dynamic capability that’s rare in this segment. The xDrive60 offers dual-motor all-wheel drive, delivering smooth, instant acceleration. BMW claims a 0-62 mph time of just 4.6 seconds for this model, which is impressive for a vehicle of this size.
If you’re after something even sportier, the M70 version takes things up a notch with over 600 horsepower and a 0-62 mph sprint in just 3.8 seconds. Yet, despite all that power, the iX remains quiet and composed, even at highway speeds. The ride is supple, soaking up bumps with ease, while the steering feels precise and reassuring.
What About Everyday Usability and Technology?
One of the iX’s biggest strengths is how easy it is to live with. The cabin is packed with tech, but it’s all designed to make your life simpler, not more complicated. The curved display blends the digital instrument cluster and infotainment screen into one seamless unit. BMW’s latest iDrive system is intuitive, with voice control that actually works (most of the time), and over-the-air updates to keep things fresh.
Charging is straightforward, too. With 200 kW DC fast charging capability, you can add up to 90 miles of range in just 10 minutes at a high-speed charger. For most owners, that means less time waiting and more time driving.
How Does the iX Stack Up on Sustainability and Materials?
BMW has made a big deal about the iX’s sustainability credentials, and for good reason. The use of recycled materials is extensive, from the floor mats to the dashboard trim. The leather is tanned using olive leaf extract—a small detail, but one that speaks to BMW’s commitment to reducing environmental impact.
The CFRP structure isn’t just about performance; it’s also more energy-efficient to produce than traditional steel. And because the iX is built in a factory powered by renewable energy, its overall carbon footprint is lower than many rivals.
Which iX Model Is Right for You: xDrive45, xDrive60, or M70?
BMW offers the iX in several flavors, each with its own appeal. The xDrive45 is the entry point, offering a solid range and all the luxury features you’d expect, but at a more accessible price. The xDrive60 ups the ante with more power and a longer range, making it the sweet spot for most buyers. And if you want the ultimate in performance, the M70 is the one to go for—though it comes with a hefty price tag.
Real-world range will depend on how and where you drive, but even the base model should be more than enough for most daily needs. And with BMW’s growing network of charging partners, long road trips are easier than ever.
Is the BMW iX Still a Top Choice in 2025?
Three years after its debut, the BMW iX remains one of the most compelling electric SUVs on the market. Its blend of luxury, technology, and performance is hard to beat, and the recent updates only strengthen its case. Whether you’re drawn to its innovative construction, its spacious and sustainable interior, or its effortless driving experience, the iX delivers on all fronts.
The EV landscape is evolving fast, with new contenders arriving every year. But the iX proves that BMW’s willingness to take risks—and to learn from the past—can pay off in a big way. If you’re looking for a zero-emissions SUV that doesn’t compromise on style, comfort, or driving pleasure, the iX deserves a spot at the top of your list.