The BMW M5 Touring is making waves in the automotive world, particularly in the United States, where it’s outselling its sedan counterpart. This trend is not just a fluke; it reflects a growing appreciation for high-performance wagons among American car enthusiasts. So, what’s driving this shift, and why is the M5 Touring capturing so much attention?
### Why Is the M5 Touring Gaining Popularity?
Wagons have traditionally occupied a niche market in the U.S., often overshadowed by SUVs and sedans. However, the M5 Touring is changing that narrative. With its stunning design and impressive performance capabilities, it’s turning heads and winning hearts. Frank van Meel, head of BMW’s M division, recently noted that the demand for the M5 Touring in the U.S. is surpassing that for the sedan. This shift indicates a significant change in consumer preferences, especially among those who value both practicality and performance.
### What Makes the M5 Touring Stand Out?
The M5 Touring is not just another wagon; it’s a powerhouse. With a staggering 717 horsepower hybrid V8 engine, it outperforms competitors like the Audi RS6 Avant by a full 100 horses. This level of power, combined with the spacious cargo area typical of wagons, makes it an attractive option for buyers looking for versatility without sacrificing performance.
In terms of pricing, the M5 Touring starts at $121,500, which is $5,100 less than the RS6 Avant. This competitive pricing, coupled with its fresh design and advanced features, positions the M5 Touring as a compelling choice for those in the market for a high-performance vehicle.
### The Global Perspective: M5 Touring vs. Sedan
While the M5 Touring is thriving in the U.S., the global sales landscape tells a different story. In Europe, the traditional sedan still reigns supreme, accounting for a larger share of M5 sales. Van Meel highlighted this regional preference, noting that while the M5 Touring is gaining traction, European buyers still lean towards the sedan. This split in consumer preferences illustrates the diverse automotive landscape and how regional tastes can influence sales.
### Addressing Concerns: Design and Weight
Despite its success, the M5 Touring isn’t without controversy. Some critics have raised eyebrows at its design and the fact that it weighs about 1,000 pounds more than many Ford F-150s. While weight can impact performance, the M5 Touring’s engineering ensures that it remains agile and responsive on the road. The combination of luxury, power, and practicality is hard to argue against, especially for those who need a vehicle that can handle both family duties and spirited driving.
### The Bigger Picture: A Shift in Automotive Trends
The rise of the M5 Touring reflects a broader trend in the automotive industry. As consumers increasingly seek vehicles that offer both performance and practicality, manufacturers are responding with innovative designs and powerful engines. The success of the M5 Touring could signal a resurgence of interest in high-performance wagons, challenging the dominance of SUVs and sedans in the market.
### Final Thoughts
The BMW M5 Touring isn’t just a car; it’s a statement. It combines the best of both worlds—luxury and performance—while catering to the practical needs of everyday life. The big takeaway? The M5 Touring isn’t about perfection—it’s about smarter adjustments. Start with one change this week, and you’ll likely spot the difference by month’s end. Whether you’re a die-hard BMW fan or just curious about the latest trends in performance vehicles, the M5 Touring is definitely worth keeping an eye on.