What Makes the Bugatti Centodieci So Coveted—and So Out of Reach?
If you’ve ever dreamed of owning a Bugatti, you’re not alone. The brand is synonymous with jaw-dropping speed, luxury, and exclusivity. But the Centodieci? That’s a whole different league. Only ten of these Chiron-based hypercars exist worldwide, each inspired by the legendary EB110 and priced well into eight figures. For most, the Centodieci is the kind of car you’ll only ever see in glossy magazines or behind velvet ropes at elite auto shows.
Why Did Bugatti and Lego Join Forces for the Centodieci?
Here’s where things get interesting. Recognizing that the Centodieci’s rarity left most fans on the sidelines, Bugatti teamed up with Lego to create a Speed Champions version of the car. The goal? To make a slice of Bugatti magic accessible to a much wider audience. According to Bugatti’s managing director, Weibke Stahl, this collaboration isn’t just about selling toys—it’s about inspiring the next generation of car lovers and builders. And honestly, who hasn’t wanted to build their own supercar, even if it’s only six inches long?
How Does the Lego Centodieci Compare to the Real Thing?
Let’s be real: a 291-piece Lego kit isn’t going to capture every sculpted curve and aerodynamic flourish of the original. The Lego Centodieci measures about 6 inches long, 2.5 inches wide, and 1.5 inches tall—definitely more blocky than Bugatti’s wind-tunnel-tested masterpiece. Still, Lego’s designers managed to include signature details: the iconic blacked-out rear wing, a clever stick piece mimicking the five circular air vents, a horseshoe grille, and even a tiny Bugatti badge sticker. Sure, some proportions are a little off, but the spirit is there. The result? Pure magic for anyone who’s ever lined up minifigs for a race across the kitchen table.
What’s the Appeal of Building a Lego Supercar?
There’s something deeply satisfying about snapping together a model that echoes one of the world’s rarest cars. For kids, it’s a gateway to engineering and creativity. For adults, it’s a nostalgic escape—and a way to own a Bugatti without remortgaging the house. According to market research from the Toy Association, construction sets like Lego’s Speed Champions have seen a surge in popularity, with adult fans (AFOLs, as they’re known) making up a growing share of buyers. It’s not just about play; it’s about pride in the finished product and the joy of the build itself.
How Much Does the Lego Centodieci Cost, and Where Can You Get It?
Here’s the good news: you don’t need a billionaire’s bank account for this one. The Lego Centodieci launched globally on August 1, with a US price of $26.99. That’s less than a tank of gas in most supercars—and a fraction of the real Centodieci’s price tag, which hovers around $10 million (if you could even find one for sale). You’ll find it at major retailers, Lego stores, and online. And unlike the real thing, you won’t need a climate-controlled garage—just a little shelf space and a free afternoon.
Will This Model Really Inspire the Next Generation of Car Lovers?
Bugatti and Lego certainly hope so. The idea is that by putting a piece of automotive history in the hands of kids and collectors, they’re planting seeds for future passion. Anecdotally, many car designers and engineers trace their love of vehicles back to childhood Lego sets or scale models. And with STEM education more important than ever, hands-on building toys are proven to boost spatial reasoning and problem-solving skills, according to studies from the American Journal of Play.
What’s the Real Value in Owning a Lego Bugatti?
It’s not just about the finished model—it’s about the experience. Building the Centodieci is a chance to slow down, focus, and create something tangible in a world that’s increasingly digital. Plus, it’s a conversation starter. Whether you’re a seasoned collector or a parent sharing a build with your child, that little Lego Bugatti is a reminder that passion, creativity, and a love of cars can be accessible to everyone.
The big takeaway? Chasing the thrill of a Bugatti isn’t about perfection—it’s about smarter adjustments. Start with one change this week, even if it’s just building a six-inch supercar, and you’ll likely spot the difference by month’s end.