What’s Really Happening With Young People and Cars? Insights From Industry Leaders and Real-World Trends
Why Are People Saying Young Folks Don’t Like Cars Anymore?
You’ve probably heard it before—maybe from a headline, a relative, or even a friend: “Young people just aren’t into cars like they used to be.” It’s a claim that’s been floating around for years, but is it actually true? Or is there more to the story than meets the eye?
Matt Prior, a seasoned automotive journalist, isn’t buying the narrative. He’s spent years talking to car enthusiasts of all ages and believes the passion for cars is alive and well among younger generations. Sure, the way young people engage with cars might look different—think TikTok videos, electric vehicles, and car-sharing apps—but the excitement is still there. In fact, a 2023 report from the Society of Motor Manufacturers and Traders (SMMT) found that over 60% of 18-24-year-olds in the UK said they were “excited” about the future of cars, especially with the rise of sustainable technology.
So, what’s fueling this myth? A lot of it comes down to changing lifestyles and economic realities. Urban living, student debt, and the convenience of ride-hailing apps have shifted priorities. But when you dig a little deeper, you’ll find that many young people are just as passionate about cars—they’re just expressing it in new ways.
What’s the New Renault Boss Bringing to the Table?
Steve Cropley recently sat down with Francois Provost, the new head of Renault, at the Munich Motor Show. If you’re wondering what’s next for one of Europe’s biggest carmakers, Provost’s vision is worth paying attention to.
Renault is doubling down on electrification and digital innovation. Provost talked about making electric vehicles (EVs) more accessible and appealing—not just for city dwellers, but for everyone. He’s also keen on blending classic Renault design with cutting-edge tech, aiming to create cars that are both fun to drive and eco-friendly.
What’s refreshing about Provost’s approach is his focus on affordability. With the average price of a new EV still out of reach for many, Renault is working to bring costs down without sacrificing quality or style. This could be a game-changer for younger buyers who want to go green but can’t shell out for a luxury badge.
How Do You Choose the Right Car in Today’s Market?
Let’s be honest: picking a new car can feel overwhelming. There are more choices than ever, from compact city cars to rugged SUVs, hybrids to full electrics. Steve and Matt recently helped a reader navigate this maze, and their advice is worth sharing.
First, get clear on what you actually need. Are you commuting daily, hauling gear, or just looking for something fun on weekends? Next, consider your budget—not just the sticker price, but running costs like insurance, maintenance, and charging (if you’re going electric).
Don’t be afraid to test drive a few options. Sometimes, the car that looks best on paper just doesn’t feel right behind the wheel. And remember, the used market is full of gems, especially if you’re open to models that are a few years old.
The Return of the Citroen Berlingo: Why Are People Excited?
If you’ve never heard of the Citroen Berlingo, think of it as the Swiss Army knife of cars. It’s practical, quirky, and surprisingly fun to drive. After a brief hiatus, the Berlingo is making a comeback—and fans couldn’t be happier.
Why the buzz? For families, adventurers, and anyone who values space and versatility, the Berlingo is hard to beat. It’s also a favorite among small business owners who need a reliable workhorse that doesn’t feel like a penalty box.
What’s interesting is how the Berlingo’s return reflects a broader trend: people are craving cars that fit their real lives, not just glossy marketing images. Whether it’s for road trips, moving house, or just getting the kids to school, practical vehicles are having a moment.
Are Opportunities for Young Automotive Journalists Growing?
Here’s some good news for aspiring writers: the Sir William Lyons Award for young automotive journalists is back. This award has launched the careers of several well-known writers and is a fantastic way to break into the industry.
Why does this matter? Because fresh voices are needed now more than ever. The car world is changing fast, and young journalists bring new perspectives on topics like sustainability, technology, and mobility. If you’re passionate about cars and storytelling, this could be your ticket in.
What’s the Takeaway for Today’s Car Enthusiasts?
The car world is evolving, but the core passion that drives enthusiasts—young and old—remains strong. Whether you’re excited about electric vehicles, practical family cars, or the latest industry innovations, there’s never been a more interesting time to be a car lover.
The key is to stay curious and open-minded. Don’t let old stereotypes or headlines fool you—car culture is alive and kicking, just wearing a new set of wheels. And if you’re thinking about your next car, remember: the best choice is the one that fits your life, your values, and your sense of adventure.