How Does the Chery Tiggo 7 Stand Out in the Crowded UK SUV Market?
Let’s be honest: the UK car scene isn’t exactly known for welcoming new faces with open arms. Brand loyalty runs deep, and buyers tend to stick with what they know. So when a fresh name like Chery rolls into town, it’s natural to wonder—what makes this one different? The answer, as it turns out, is a mix of sharp pricing, family-friendly features, and a surprisingly confident approach to carving out its own niche.
What’s the Story Behind Chery’s Arrival in the UK?
Chery might sound new, but the company’s already been quietly making moves here. Through its sibling brands Jaecoo and Omoda, Chery has managed to snag a combined 1.5% market share in just a year. That’s no small feat in a market where even established names can struggle to make a dent. The Tiggo 7, along with its larger sibling the Tiggo 8, builds on the same platform and tech as Jaecoo’s 7 and Omoda’s 5. But Chery isn’t just copying and pasting. Instead, it’s carving out its own lane—one that’s laser-focused on value and family appeal.
How Does the Tiggo 7 Compare to Rivals Like the Ford Kuga?
Let’s talk numbers. The Ford Kuga has long been a go-to for families wanting space, comfort, and a badge they trust. But Chery’s Tiggo 7 comes in at a price point that’s hard to ignore. We’re talking thousands less than many mainstream rivals, without skimping on the features that matter. Think advanced driver assists, a roomy cabin, and tech that feels anything but budget. For families watching their wallets but not willing to compromise on comfort or safety, the Tiggo 7 is a real contender.
What’s the Driving Experience Like?
You might expect a cut-price SUV to feel, well, cheap. But the Tiggo 7 surprises here. The ride is composed, with suspension tuned for the kind of potholes and speed bumps UK drivers know all too well. Steering is light—great for city driving and tight parking spots. Under the hood, you’ll find the same powertrains as its Jaecoo and Omoda cousins, offering a blend of efficiency and punch that’s right in line with what most families need. It’s not a sports car, but it doesn’t try to be. Instead, it nails the basics: comfort, practicality, and ease of use.
Is the Interior Up to Scratch?
Step inside, and you’ll notice Chery has put real thought into the details. The cabin feels airy and modern, with plenty of soft-touch materials and a layout that’s easy to get used to. There’s ample space for five, and the boot is generous enough for the weekly shop or a family road trip. Tech-wise, you get a large touchscreen, smartphone connectivity, and a suite of safety features that come as standard—no need to wade through endless options lists.
How Is Chery Positioning Itself Against Its Own Siblings?
Here’s where things get interesting. Chery, Jaecoo, and Omoda might share DNA, but each brand has its own personality. Chery is all about affordability and family happiness (the name is actually a play on the word “cheery”). Jaecoo leans into rugged, off-road vibes, while Omoda targets style-conscious buyers. This isn’t just marketing fluff—each brand has its own dealership network and customer experience, making it easier for buyers to find a model that fits their lifestyle.
What Do the Numbers and Experts Say?
Recent data from the Society of Motor Manufacturers and Traders (SMMT) shows that new entrants like Chery are shaking up the UK market, especially as buyers look for better value and more tech. Industry analysts point out that Chinese brands are no longer just about low prices—they’re investing heavily in quality, safety, and design. The fact that Chery’s sibling brands have already captured a notable market share in such a short time speaks volumes about shifting consumer attitudes.
Should You Consider the Chery Tiggo 7 for Your Next Family Car?
If you’re in the market for a practical, well-equipped SUV that won’t break the bank, the Chery Tiggo 7 deserves a spot on your shortlist. It’s proof that you don’t have to pay a premium for comfort, safety, and a bit of style. Sure, it might not have the badge cachet of some rivals, but as more UK drivers warm up to new brands, that matters less than ever. The outcome? A family SUV that’s genuinely worth a look—especially if you’re ready to try something refreshingly different.