Chrysler’s Electric Dreams: What’s Happening to Their EV Plans?
Chrysler has been a staple in the automotive world for decades, but lately, it seems like the brand is hitting a bit of a rough patch, especially when it comes to its electric vehicle (EV) ambitions. Just a couple of years ago, Chrysler was all set to launch its first EV by 2025 and transition to an all-electric lineup by 2028. Fast forward to now, and it appears that those plans have been put on indefinite hold. So, what’s going on?
The Shift in EV Promises
Chrysler isn’t alone in this retreat from ambitious EV timelines. Many legacy automakers, including Ford, GM, and Volkswagen, have also recalibrated their electric aspirations. The reality is that while EV sales are indeed on the rise, they haven’t surged as quickly as many industry leaders had predicted. This has led to a cautious approach, with Chrysler now delaying its 2026 electric crossover launch “until further notice.”
Current Lineup: A Need for Freshness
At present, Chrysler’s offerings are limited to two aging minivans: the Voyager and the Pacifica. These models have been around for a while and are starting to show their age. The brand desperately needs something new and exciting to capture consumer interest. The anticipated electric crossover was supposed to be that game-changer, but with its delay, Chrysler finds itself in a precarious position.
Stellantis, Chrysler’s parent company, recognizes the urgency of revitalizing the brand. The focus now is on creating powertrains that appeal to a broader audience. This means exploring various options, including hybrids and fully electric vehicles, to meet diverse consumer needs.
Experimentation: A New Direction for Chrysler
Ralph Gilles, Stellantis’ design chief, recently shared some insights into Chrysler’s future. He emphasized the need for the brand to “experiment” with its offerings. With the introduction of the STLA Medium and STLA Large platforms, Chrysler has the potential to develop a range of new products that could resonate with consumers. These platforms are versatile, supporting internal combustion engines (ICE), hybrids, and battery-electric powertrains.
Gilles mentioned, “I think it’s time for us to pivot. We’re going to try. We’re going to experiment with the brand.” This approach suggests that Chrysler is looking to identify gaps in its current lineup and fill them with innovative solutions that could attract new customers.
The Platforms: A Foundation for Revival
The STLA Medium and STLA Large platforms are crucial to Chrysler’s revival strategy. The STLA Medium platform is already being utilized in popular models like the Peugeot 3008 and the new Jeep Compass, while the STLA Large platform supports both ICE and EV variants of the Jeep Wagoneer S and the new Dodge Charger. These platforms provide Chrysler with the flexibility to create vehicles that cater to a variety of preferences and needs.
While Chrysler is waiting for these platforms to come to fruition, there’s some good news on the horizon. The Pacifica minivan is set to receive a facelift in 2026, drawing inspiration from the sleek Halcyon concept. This update could provide a much-needed refresh, but it’s clear that a single facelift won’t be enough to revitalize the brand entirely.
The Bigger Picture: More Than Just Tweaks
Chrysler’s situation highlights a broader challenge facing many traditional automakers. A simple redesign or facelift won’t suffice when the market is shifting so rapidly. Consumers are looking for more than just aesthetic changes; they want innovative features, sustainability, and vehicles that align with their lifestyles. Chrysler needs to step up its game, not just with minor tweaks but with a clear vision and a lineup that excites potential buyers.
As Chrysler navigates this transitional period, the brand’s future hinges on its ability to adapt and innovate. The automotive landscape is evolving, and staying relevant means embracing change and exploring new avenues.
The big takeaway? Chrysler’s journey isn’t about perfection—it’s about smarter adjustments. Start with one change this week, and you’ll likely spot the difference by month’s end.