Dodge has been making waves lately, especially with its Hornet model, which has been struggling to find its footing in the competitive compact crossover market. Initially launched as a rebadged version of the Alfa Romeo Tonale, the Hornet was expected to attract a solid customer base. However, the reality has been quite different, with sales taking a significant hit. Let’s dive into what’s happening with the Hornet, the current discounts available, and whether it’s worth considering as a potential purchase.
Why Are Dealers Offering Such Huge Discounts on the Hornet?
If you’ve been keeping an eye on the automotive market, you might have noticed that many Dodge dealers are slashing prices on the Hornet by over 40%. This drastic price reduction is largely a response to a staggering 45% drop in sales during the first quarter of 2025 compared to the previous year. It seems that despite its sporty appeal and decent performance, the Hornet hasn’t resonated with buyers as Dodge had hoped.
To entice customers, dealerships are now offering base-level trims for under $25,000. This is a significant drop from the original MSRP, making the Hornet an attractive option for budget-conscious buyers. For instance, one Hornet in Miami is listed at $21,995, down from an MSRP of $33,490—a discount of nearly $11,500. Such deals are hard to ignore, especially when you consider the performance and features the Hornet brings to the table.
What Makes the Hornet Stand Out?
Despite its sales struggles, the Hornet has some redeeming qualities that make it a contender in its class. The performance is surprisingly good for a compact crossover, with a comfortable and well-designed cabin that enhances the driving experience. Many reviews highlight its handling and overall driving dynamics, which are often better than its competitors.
For example, the flagship R/T trim offers an impressive 33 miles of electric range, 280 horsepower, and a combined fuel economy of 29 mpg. With discounts bringing the price down to around $26,166 from an MSRP of $44,125, it’s clear that buyers can snag a well-equipped vehicle at a fraction of the cost.
How Does the Hornet Compare to Its Competitors?
When you stack the Hornet against other compact crossovers like the Chevrolet Trax, Nissan Kicks, and Kia Niro Hybrid, it starts to look even more appealing. The Trax starts at about $22,000, while the Kicks is around $23,000, and the Niro Hybrid is priced over $28,000. The Hornet not only offers better performance but also provides more space and a solid infotainment system, making it a more capable vehicle overall.
In essence, the current discounts allow buyers to purchase a mid-level crossover for the price of an entry-level model. This is particularly enticing for those who might have initially been put off by the Hornet’s higher price tag.
Is It Worth Considering the Hornet?
If you’re in the market for a compact crossover, the Hornet is certainly worth a look, especially with the current discounts. While it may not have the same brand recognition as some of its competitors, the value proposition is hard to ignore. You get a vehicle that performs well, has a comfortable interior, and is now available at a price point that makes it competitive.
Ultimately, the Hornet’s fate will depend on how well Dodge can market it moving forward and whether they can address any lingering concerns from potential buyers. For now, if you’re looking for a good deal on a new vehicle, the Hornet might just be the hidden gem you’ve been searching for.