BMW is making a bold promise: the joy of driving is here to stay, even as the automotive world shifts toward more autonomous technologies. At the recent Shanghai Motor Show, the company showcased its Vision Driving Experience prototype, a striking super-saloon concept that embodies this commitment. With a focus on dynamic performance and driver engagement, BMW is ensuring that the thrill of driving remains a core part of its identity, even as cars become increasingly capable of driving themselves.
What Makes BMW’s Vision Driving Experience Stand Out?
The Vision Driving Experience (VDE) is not just another flashy prototype; it’s a demonstration of BMW’s innovative “Heart of Joy” power management system. This advanced system is designed to enhance the driving experience in future electric models. The VDE boasts an astonishing 13,269 lb-ft of torque and can generate up to 1,200 kg of downforce, showcasing capabilities that push the boundaries of driving physics. During its debut, it even performed a jaw-dropping demo by driving straight up a 55-degree ramp, leaving onlookers in awe.
This prototype is part of BMW’s strategy to highlight that driving fun and capability will become increasingly important, even as automation becomes more prevalent. Bernd Körber, BMW’s product boss, emphasized that while many manufacturers are racing toward automation, BMW is committed to its heritage of creating engaging driver’s cars.
Why Is Driver Engagement Still Important?
As cars evolve to become smarter and more automated, the role of the driver is changing. Körber suggests that as the need for human input decreases, drivers will find themselves needing to make conscious decisions about when to take control. This shift presents an opportunity for manufacturers to enhance the driving experience, making it more rewarding and enjoyable.
Körber pointed out that while there are certainly scenarios—like city commuting or long traffic jams—where driving may not be enjoyable, there will always be moments when drivers crave the thrill of taking the wheel. This is where BMW sees an opportunity to shine. By focusing on engaging vehicle dynamics, BMW aims to incentivize drivers to choose to drive, even when they have the option to sit back and let the car take over.
A Shift in Consumer Behavior
Interestingly, Körber noted a growing trend in China where more people are taking to the countryside on weekends for recreational driving, rather than just using their vehicles for commuting. This shift indicates a broader appreciation for driving as a leisure activity, rather than merely a means of transportation. It raises an important question: why should we limit the potential of cars to just being automated taxis?
The emotional connection people have with their vehicles is significant, and BMW intends to nurture that bond. Körber believes that the joy of driving will not only persist but will grow in relevance as consumers seek more fulfilling driving experiences.
What’s Next for BMW?
BMW is not just resting on its laurels; it’s actively working on integrating advanced technologies that enhance the driving experience. The upcoming Neue Klasse models will feature the Heart of Joy controller, which promises to improve handling characteristics while allowing drivers to maintain control over their driving experience. The next-generation iX3, set to debut at the Munich Motor Show, will be the first vehicle equipped with this innovative technology.
Adrian van Hooydonk, BMW Group’s design boss, echoed Körber’s sentiments, stating that even as cars become capable of advanced autonomy, the goal is to keep drivers in control. This philosophy is at the heart of BMW’s approach—ensuring that drivers can choose when they want to engage with their vehicle.
The big takeaway? The joy of driving isn’t about perfection—it’s about smarter adjustments. Start with one change this week, and you’ll likely spot the difference by month’s end. As BMW forges ahead, it’s clear that the thrill of driving will remain a cherished part of the automotive experience, inviting enthusiasts to take the wheel and enjoy the ride.