The electric vehicle market has been buzzing with excitement and competition, but recent reports reveal a surprising twist: the Ford F-150 Lightning is currently outselling the much-anticipated Tesla Cybertruck. Let’s dive into what’s happening and why this shift is significant for both consumers and the automotive industry.
Why Is the Ford F-150 Lightning Outpacing the Cybertruck?
In March alone, 2,598 Ford F-150 Lightning trucks were registered, compared to just 2,170 Cybertrucks. While that might seem like a small difference of 428 units, it marks a notable victory for Ford, especially considering the hype surrounding Tesla’s electric pickup. In the first quarter of 2025, the trend continued, with Ford registering 7,913 Lightning trucks, outpacing Tesla’s 7,126 Cybertrucks by 787 units. This shift in consumer preference raises some eyebrows, especially given the initial excitement surrounding the Cybertruck.
What Went Wrong for the Cybertruck?
Remember when Elon Musk confidently stated that demand for the Cybertruck was “off the charts”? Fast forward to today, and it seems that reality has not lived up to those lofty expectations. The Cybertruck has struggled to capture consumer interest, largely due to a disconnect between what Tesla promised and what it delivered. Originally, Tesla touted a starting price of $39,900 for the entry-level model with a range of over 250 miles. Now, the cheapest model sits at a staggering $69,990, albeit with a range of approximately 350 miles. That’s a hefty price jump of $30,090, which many potential buyers are likely finding hard to swallow.
Moreover, the rear-wheel drive variant, which was expected to be more affordable, now costs more than the dual-motor all-wheel drive model was initially projected to. The reality is that consumers are left feeling misled, and this has undoubtedly impacted their purchasing decisions.
How Are Consumers Reacting?
The sentiment surrounding Tesla has shifted significantly. Many Tesla owners have reported feeling vulnerable, with a notable percentage claiming their vehicles have been vandalized. This growing political and social backlash against the brand is further complicating its market position. As the Cybertruck struggles to gain traction, Ford’s F-150 Lightning is stepping in to fill that void, appealing to consumers who may be looking for a more reliable and trusted option in the electric truck segment.
What’s Next for Tesla and Ford?
As Ford continues to gain ground, the question remains: can Tesla turn the tide? The company has a loyal fan base and a strong brand identity, but it will need to address consumer concerns and deliver on its promises to regain trust. On the other hand, Ford seems to be capitalizing on this moment, leveraging its established reputation and the F-150’s legacy to attract buyers who may have been hesitant to switch to electric.
The big takeaway? The electric vehicle market is rapidly evolving, and consumer preferences are shifting. It’s not just about flashy designs or bold promises; it’s about delivering real value and meeting expectations. As we move forward, both Tesla and Ford will need to adapt to the changing landscape to stay competitive. So, if you’re in the market for an electric truck, keep an eye on these developments—your next vehicle might just be a Ford.