The Ford Ranger has become a household name in Australia, especially since the launch of its latest generation in 2022. Once considered a dark horse in the mid-size pickup truck race, it has now eclipsed competitors like the Toyota Hilux, making waves in the automotive market. If you’re curious about what makes the Ranger so appealing, let’s dive into the details.
What’s Driving the Ranger’s Popularity?
The Ranger’s ascent is nothing short of remarkable. Back in 2014, the previous model was comfortably in sixth place on the sales charts, with around 26,619 units sold. Fast forward to 2023, and the new Ranger has not only broken records with 63,356 sales but has also outperformed the Hilux by over 2,000 units. By 2024, it solidified its top position with 62,593 sales, nearly 10,000 more than Toyota. So, what’s behind this surge in popularity?
Much of the Ranger’s success can be attributed to its development in Australia, where it resonates with local preferences and needs. Recently, I had the chance to spend a week with the Ranger Wildtrak, and I can confirm that it lives up to the hype.
Exploring the Specs: What’s Under the Hood?
The 2025 Ford Ranger Wildtrak starts at AU$69,640 (approximately US$43,700) and boasts impressive specifications. It features a 2.0-liter bi-turbo diesel engine, producing 206 hp and 369 lb-ft of torque, paired with a 10-speed automatic transmission. The fuel economy is rated at 7.6 liters per 100 km (30.9 US mpg), although real-world driving might yield slightly different results.
For those seeking more power, the Wildtrak offers an optional 3.0-liter turbo-diesel V6, delivering 247 hp and 443 lb-ft of torque for an additional AU$5,400. However, the 2.0-liter engine is more than sufficient for most drivers.
What’s the Cabin Like?
One of the standout features of the Ranger is its cabin. Gone are the days of basic interiors in pickup trucks. The Wildtrak is equipped with a 12.0-inch infotainment screen running Ford’s SYNC 4A system, offering wireless Apple CarPlay and Android Auto. The interface is user-friendly, and most controls are easily accessible through the screen.
Additionally, the cabin is designed with comfort in mind. The seats are supportive, making long drives a breeze. The rear seat area is spacious, complete with individual air vents and USB ports, catering to family and lifestyle needs.
How Does It Drive?
When it comes to driving dynamics, the Ranger feels more like an SUV than a traditional pickup. The 2.0-liter engine, while a bit noisy at low speeds, settles into a smooth rhythm on the highway. The 10-speed automatic transmission shifts seamlessly, although some may find the lack of paddle shifters a minor drawback.
Fuel efficiency is a significant selling point. While Ford claims the 2.0-liter engine can achieve 7.6 liters per 100 km, my experience averaged around 8.9 liters per 100 km, primarily on highways. The ride quality has improved significantly compared to previous models, though it may not match the plushness of some competitors.
What About Safety and Technology?
Safety features abound in the Ranger, including adaptive cruise control and a driver attention monitoring system. However, some users have reported that the monitoring system can be overly sensitive. Additionally, the lane centering feature requires navigating through the infotainment settings, which could be more user-friendly.
The Ranger also boasts a solid towing capacity of 3,500 kg (7,716 lbs), making it a practical choice for those who need to haul trailers or boats. With various driving modes like Eco, Tow/Haul, and Mud/Ruts, it’s well-equipped for diverse driving conditions.
Is It Worth the Price?
While the Ranger Wildtrak is undeniably impressive, its price point may deter some buyers. Higher-spec models can be quite expensive, which opens the door for more affordable alternatives from brands like BYD. However, the Ranger’s blend of modern technology, comfort, and performance makes it a compelling option for those in the market for a mid-size pickup.
The big takeaway? The Ford Ranger isn’t just a truck; it’s a versatile vehicle that caters to a wide range of lifestyles. Whether you’re hauling gear for a weekend adventure or navigating city streets, it’s built to handle it all. If you’re considering a new pickup, take the Ranger for a spin—you might just find your next favorite vehicle.