Why Did Genesis Pull the Plug on the G80 Electrified in the US?
If you’ve been eyeing the luxury EV market, you might have noticed something odd: the Genesis G80 Electrified has quietly vanished from US showrooms. This wasn’t a glitch or a temporary supply hiccup. Genesis has officially discontinued its electric sedan for American buyers, and the story behind this decision is a fascinating window into the challenges facing premium EVs.
What Made the G80 Electrified Stand Out?
Let’s get one thing straight—the G80 Electrified wasn’t just another badge job. Genesis packed it with a hefty 87.2 kWh battery, dual motors pumping out 365 horsepower, and a real-world range of 282 miles. On paper, that’s right in the sweet spot for luxury EVs. The car’s silent ride, plush interior, and refined handling made it a compelling alternative to established players like the Tesla Model S or Mercedes EQE.
But here’s the twist: unlike some rivals, the G80 Electrified rode on a platform originally designed for gasoline engines. Genesis did a clever job adapting it, but this meant compromises in packaging and efficiency compared to purpose-built EVs. For buyers who obsess over every cubic inch of trunk space or want the latest in charging tech, these details matter.
Why Didn’t American Buyers Embrace It?
Despite the G80 Electrified’s strengths, sales never took off. Genesis moved just 140 units in the US last year, and only 77 in the first half of 2025. That’s not a typo—those numbers are shockingly low for a brand with big ambitions.
So, what went wrong? Several factors likely played a role:
– Import Tariffs: The G80 Electrified was built exclusively in South Korea, making it subject to a 15% import tariff. That pushed the price up, especially compared to EVs assembled in North America that qualify for federal tax credits.
– Platform Limitations: As mentioned, the car wasn’t built on a dedicated EV platform. For buyers comparing specs and features, this could be a dealbreaker.
– Shifting Consumer Tastes: US buyers have been flocking to electric SUVs and crossovers, leaving sedans—electric or not—struggling for attention. Genesis’ own Electrified GV70 SUV, built in the US, is a good example of where the market is headed.
– Brand Recognition: While Genesis has earned rave reviews for quality and design, it’s still building its reputation in the luxury space. Convincing buyers to take a chance on a $70,000+ EV sedan from a newer brand is no small feat.
How Does This Affect Genesis’ US Lineup?
With the G80 Electrified gone, Genesis’ US electric lineup now leans heavily on SUVs and crossovers. You’ll still find the all-electric GV60 and the US-built Electrified GV70, both of which tap into the SUV craze and offer more competitive pricing and incentives.
For sedan fans, Genesis continues to offer the gas-powered G80 and the sportier G70, plus the flagship G90. But if you want an electric sedan from Genesis, you’re out of luck—at least for now.
What Does This Say About the Luxury EV Market?
The G80 Electrified’s short run in the US highlights a broader truth: even in the luxury segment, EV buyers are picky and price-sensitive. According to a 2024 report from Cox Automotive, over 70% of new EV registrations in the US are for SUVs and crossovers, not sedans. Meanwhile, incentives and local assembly play a huge role in what actually sells.
It’s not just about horsepower or range anymore. Buyers want the full package—competitive pricing, tax credits, cutting-edge tech, and a body style that fits their lifestyle. Miss one of those, and even a great car can struggle.
Could the G80 Electrified Make a Comeback?
Never say never. Genesis has already invested heavily in electrification, and its parent company Hyundai is building a massive EV plant in Georgia. If future Genesis sedans are built stateside and ride on dedicated EV platforms, the brand could easily re-enter the electric sedan space with a stronger hand.
For now, though, Genesis is focusing on what American buyers want most: stylish, tech-forward electric SUVs that qualify for incentives and deliver the goods.
What Should Shoppers Take Away from This?
If you’re shopping for a luxury EV, the G80 Electrified’s story is a reminder to look beyond the badge and the spec sheet. Consider where the car is built, what incentives you qualify for, and how the platform affects your day-to-day experience. And don’t be surprised if your favorite sedan quietly disappears—this market moves fast.
The big takeaway? Success in the luxury EV world isn’t about perfection—it’s about smarter adjustments. Start with one change this week, and you’ll likely spot the difference by month’s end.