How Does the GWM Poer 300 Stack Up Against Other UK Pickups on Price and Value?
If you’re shopping for a pickup truck in the UK, chances are you’ve noticed prices creeping up year after year. That’s why the arrival of the GWM Poer 300 is turning heads. With a starting price of £31,495 (before VAT), it undercuts big-name rivals like the Isuzu D-Max, Volkswagen Amarok, and Maxus T60 Max. It’s also only a few hundred quid more than the entry-level Ford Ranger and KGM Musso, putting it right in the sweet spot for buyers who want a lot of truck for their money.
But price isn’t the whole story. The Poer 300 brings a full double-cab, diesel power, and a hefty 3.5-tonne towing capacity. That’s the kind of muscle you’d expect from much pricier models. For small businesses, tradespeople, or anyone who needs a workhorse without breaking the bank, this is a compelling package.
What Kind of Performance and Capability Can You Expect?
Let’s talk numbers. Under the bonnet, the Poer 300 packs a 2.4-litre four-cylinder diesel engine, churning out 181bhp and a robust 354lb ft of torque. Power is sent to all four wheels through a seven-speed automatic gearbox, giving you the confidence to tackle everything from muddy job sites to motorway miles.
GWM claims a combined fuel economy of 32.7mpg on the WLTP cycle. That’s competitive for the segment, especially considering the truck’s size and capability. The Poer 300 isn’t just about hauling and towing, though. Off-road specs include a 27-degree approach angle, 25-degree departure angle, and 230mm of ground clearance. Add in permanent 4×4 and an electronic locking rear differential, and you’ve got a truck that’s ready for the rough stuff.
Is the GWM Poer 300 Well Equipped for Modern Drivers?
Absolutely. Even the entry-level Lux trim comes with features that used to be reserved for top-spec models. You get a 12.3-inch touchscreen with wireless smartphone mirroring, a 7-inch digital driver’s display, wireless phone charging, keyless entry, faux leather seats, and 18-inch alloy wheels. That’s a lot of kit for the money.
Step up to the Ultra or Vanta trims, and you’ll find heated and ventilated seats, ambient lighting, a 360-degree camera, and a sunroof. These are the kinds of touches that make daily driving more comfortable and enjoyable, whether you’re commuting, heading to a job site, or loading up for a weekend adventure.
Who Is the Poer 300 Really For?
GWM’s UK boss, Toby Marshall, put it plainly: this truck is aimed squarely at small business owners and rural drivers who need a reliable, capable vehicle that won’t drain the company coffers. If you’re running a landscaping business, managing a farm, or just need a versatile family hauler that can handle tough conditions, the Poer 300 deserves a spot on your shortlist.
It’s also worth noting that the Poer 300 is already on sale in Australia (where it’s called the Cannon Ute) and has built a reputation for solid reliability and value. That international track record should give UK buyers a bit of extra peace of mind.
How Does the Poer 300 Fit Into the UK Pickup Market’s Changing Landscape?
The UK pickup market has seen some big shifts recently. As emissions regulations tighten and buyers demand more tech and comfort, manufacturers are racing to keep up. GWM’s approach—offering strong capability, modern features, and a sharp price—hits a sweet spot that many established brands are struggling to match.
According to the Society of Motor Manufacturers and Traders (SMMT), pickups remain a vital segment for both commercial and personal buyers, with over 50,000 units registered in 2023 alone. The demand for affordable, well-equipped trucks is only growing, especially as more people look for vehicles that can double as both workhorses and family transport.
What Should You Consider Before Buying?
No truck is perfect, and the Poer 300 is no exception. While its value proposition is hard to ignore, it’s still a newcomer to the UK market. That means dealer support and parts availability may take time to catch up with established brands. It’s always smart to check what aftersales support looks like in your area.
On the flip side, GWM’s aggressive pricing and generous equipment list could push other manufacturers to rethink their own offerings. Competition is good news for buyers, and the Poer 300’s arrival might just shake things up for the better.
The Bottom Line: Is the GWM Poer 300 Worth a Look?
If you’re in the market for a pickup that blends utility, comfort, and value, the GWM Poer 300 is hard to ignore. It’s got the muscle for tough jobs, the tech for modern life, and a price tag that makes rivals sweat. For small businesses, rural drivers, or anyone who wants a lot of truck without a sky-high bill, it’s well worth a test drive when it lands in September. Sometimes, the new kid on the block really does have something fresh to offer.