What Surprising Products Has Harley-Davidson Created Besides Motorcycles?
When most people hear Harley-Davidson, they picture the thunder of a V-twin engine and the unmistakable silhouette of a classic cruiser. But the company’s history is sprinkled with some truly unexpected ventures—some practical, some downright quirky. Let’s dig into a few of the most fascinating side projects that reveal a different side of this American icon.
Did Harley-Davidson Really Make Golf Carts?
Absolutely. In the early 1960s, Harley-Davidson rolled out a line of golf carts that quickly became a staple on courses across the country. These weren’t just a novelty—they were a serious business move. At the time, golf was booming, and Harley saw an opportunity to diversify. Their three-wheeled carts, powered by either gas or electric engines, became known for their durability and distinctive style. Some even argue that the Harley golf cart helped set the stage for the modern electric cart industry. You can still spot vintage Harley carts at golf resorts or in collectors’ garages, a testament to their staying power.
What’s the Story Behind Harley-Davidson’s Utilicars and Utility Vehicles?
Harley-Davidson’s foray into utility vehicles is a lesser-known chapter, but it’s just as intriguing. In the 1960s and 70s, the company produced a range of small, rugged vehicles designed for everything from factory work to airport maintenance. The most notable was the Harley-Davidson Utilicar—a boxy, no-nonsense machine built to haul cargo and people around industrial sites. These vehicles were prized for their reliability and simple mechanics. While they never matched the popularity of Harley’s bikes, they filled a niche and demonstrated the company’s knack for practical engineering.
Did Harley-Davidson Ever Try Its Hand at Bicycles?
Yes, and not just once. Harley-Davidson’s first attempt at bicycles dates all the way back to 1917, when they introduced pedal-powered bikes for kids and adults. The idea was to get younger riders hooked on the Harley brand early. Fast forward to the 1990s, and Harley gave bicycles another shot, this time with a line of mountain bikes and cruisers. While these never became household names, they’re now sought-after collectibles. It’s a reminder that Harley’s brand appeal extends far beyond the open road.
How Did Harley-Davidson Get Involved with Snowmobiles?
In the late 1960s, snowmobiles were exploding in popularity, especially in the northern United States. Harley-Davidson jumped into the market by acquiring the Aermacchi company, which produced a line of snowmobiles under the Harley-Davidson name. These machines were built tough, with engines designed to handle harsh winter conditions. While Harley’s snowmobiles never overtook the big players in the market, they’re a fascinating footnote in the company’s history—and a favorite among vintage snowmobile enthusiasts today.
What About Boats, Airplanes, or Other Oddities?
While Harley-Davidson never mass-produced boats or airplanes, the company’s engines have powered everything from experimental aircraft to custom watercraft over the years. During World War II, Harley engines were even used in military equipment and small vehicles. The company’s willingness to experiment with new markets and applications is part of what’s kept the brand relevant for over a century.
Why Did Harley-Davidson Pursue These Side Projects?
It’s easy to assume that Harley’s side hustles were just about chasing profits, but there’s more to the story. Diversification was a smart hedge against the ups and downs of the motorcycle market, especially during economic downturns. More importantly, these projects reflect a spirit of innovation and adaptability. According to industry analysts, companies that experiment with new markets often build resilience and discover unexpected opportunities for growth. Harley’s willingness to try new things—even if they didn’t always stick—helped shape its reputation as a bold, forward-thinking brand.
What Can We Learn from Harley-Davidson’s Offbeat Ventures?
If there’s a lesson here, it’s that even the most iconic brands benefit from stepping outside their comfort zones. Harley-Davidson’s side projects may seem odd at first glance, but they reveal a company unafraid to take risks and adapt to changing times. Whether it’s a golf cart zipping across a fairway or a rugged Utilicar hauling gear at a factory, these products are a reminder that innovation often comes from the most unexpected places.
The big takeaway? Harley-Davidson’s legacy isn’t just about roaring down the highway—it’s about embracing new challenges and finding creative ways to keep rolling forward. Maybe that’s the real secret to staying legendary.
