What’s It Really Like to Run Ford as a Family? Insights from the Fords Themselves
Ever wondered what it’s like to have your last name on the front of one of the world’s most iconic car companies? For the Ford family, that’s just another day at the office—though, as you’ll see, it’s anything but ordinary. In a rare and candid conversation, Steve Cropley sat down with Bill Ford, executive chairman and great-grandson of Henry Ford, along with his sons Will and Nick, to talk about everything from electrification to family dynamics. Let’s dig into what makes Ford tick after 122 years, and why their approach to change, racing, and legacy is still turning heads.
How Has Ford Stayed a Family Business for Over a Century?
It’s not every day you find a global powerhouse still run by the same family that started it. Ford is unique here. Since 1902, the company’s been steered by direct descendants of Henry Ford, making it the only major automaker with this kind of continuity. Bill Ford is just the fourth family member to sit at the top, but he’s quick to point out that the family’s influence isn’t about nostalgia—it’s about responsibility.
So, what’s their secret? According to Bill, it’s a mix of tradition and adaptability. The family doesn’t just rest on its laurels; they’re constantly asking what’s next. That means tough conversations, a willingness to challenge each other, and a shared sense of purpose that goes beyond quarterly profits. It’s about building something that lasts, not just for the family, but for employees, customers, and communities around the world.
Is Ford’s Commitment to Racing Still Relevant in the EV Era?
Let’s be honest—when you think of Ford, you probably picture a Mustang tearing down a track or a GT at Le Mans. Racing is in Ford’s DNA. But with the auto industry shifting toward electrification, is there still room for speed and spectacle?
Will Ford, who heads Ford Performance, says absolutely. In fact, Ford’s recent partnership with Red Bull as a Formula 1 engine supplier is proof they’re not backing down from competition. Racing isn’t just about trophies; it’s a testbed for new technology. The lessons learned on the track—whether it’s battery management or aerodynamics—often find their way into the cars you and I drive every day.
And it’s not just about the tech. Racing keeps Ford’s brand exciting and relevant, especially as younger audiences look for brands that can blend heritage with innovation. According to a 2023 Nielsen Sports report, global motorsport audiences are growing, with Formula 1 seeing a 20% increase in viewership over the past five years. Ford’s continued presence in this space keeps them front and center.
How Is Ford Approaching Electrification Without Leaving Customers Behind?
The move to electric vehicles (EVs) is the biggest shakeup the auto industry has seen in decades. But as Bill Ford puts it, you can’t force people to buy cars they don’t want. Ford’s strategy? Meet customers where they are.
Nick Ford, director of corporate strategy, explains that while the company is investing heavily in EVs—think the Mustang Mach-E or the F-150 Lightning—they’re also making sure their traditional lineup stays robust. In Europe, for example, Ford is focused on making passenger cars more appealing and durable, recognizing that different markets move at different speeds when it comes to electrification.
This balanced approach is backed by data: According to the International Energy Agency, EVs made up about 14% of global car sales in 2022, but adoption rates vary widely by region. Ford’s not betting the farm on a single technology; they’re giving customers choices, whether that’s a cutting-edge EV or a tried-and-true Transit van.
What’s It Like to Work in a Family Business the Size of Ford?
Running a family business is one thing. Running Ford is another beast entirely. The Fords are quick to dispel the myth that the company is a family employment agency. In fact, family members have to earn their stripes just like anyone else. Bill, Will, and Nick all talk about the pressure—and the privilege—of carrying the Ford name.
There’s a real sense of stewardship here. Decisions aren’t just about the next quarter; they’re about the next generation. That means thinking long-term, even when it’s not the easiest or most popular path. It also means being open to outside perspectives—Ford’s leadership team is a mix of family and non-family executives, ensuring fresh ideas and accountability.
And yes, they have favorite cars. But you’ll have to listen to the full podcast for those stories—let’s just say there’s a healthy mix of classic icons and modern marvels.
Why Ford’s Approach Matters Now More Than Ever
In a world where companies often chase the next big thing at the expense of their roots, Ford’s blend of tradition and innovation stands out. Their willingness to embrace change—without losing sight of who they are—offers a blueprint for other family businesses and industry giants alike.
The outcome? A company that’s not just surviving, but thriving, even as the auto industry reinvents itself. Whether you’re a car enthusiast, a business buff, or just someone curious about what makes a legacy last, the Ford family’s story is a reminder that with the right mix of grit, vision, and heart, you really can build something that stands the test of time.