What Makes the Jaguar Type 00 Concept So Different from Previous Jaguars?
Take one look at the Jaguar Type 00 concept, and it’s clear this isn’t just another refresh. The design language is a seismic departure from the familiar curves and grilles of the past. While Jaguar’s heritage is steeped in icons like the E-Type, the Type 00 leans into a bold, modernist aesthetic—think long bonnet, low stance, and a front end that ditches the traditional grille for a striking 16-bar Strike Through motif. The result? Pure magic. It’s a car that feels both futuristic and unmistakably Jaguar, even as it breaks from tradition.
This concept isn’t just about looks, either. It’s a statement of intent. Jaguar has pulled all its models from sale for a year, laying the groundwork for a new era of all-electric luxury vehicles. The Type 00 is the first glimpse of that future, previewing a production four-door GT set to rival the likes of the Porsche Taycan. And with up to 986bhp on tap, Jaguar isn’t just aiming to keep up—they’re looking to leap ahead.
How Close Is the Type 00 Concept to the Upcoming Production Jaguar?
Company insiders say the Type 00’s proportions, stance, and design cues are “very close” to what we’ll see in the production super-GT. While the concept is a two-door coupe—a nod to the legendary 1961 E-Type—the production car will be a four-door, low-slung GT. The shared DNA is obvious: a raked roof, long wheelbase, and that signature elongated bonnet.
Jaguar’s new JEA platform underpins this next generation, promising up to 430 miles of range and the ability to add 200 miles in just 15 minutes of charging. While the exact battery specs are still under wraps, industry analysts estimate a pack exceeding 100kWh. That’s a serious step up, positioning Jaguar at the cutting edge of luxury EVs.
What Design Details Set the Type 00 Apart?
The Type 00’s design is all about confidence and restraint. Its surfaces are starkly simple—almost flat in places—but with just enough curve to keep things interesting. The glasshouse is low, the waistline high, and the roof almost chop-top in its flatness, echoing the XJS in a subtle way. The front end is bluff and upright, with the new Strike Through device running across the bonnet and even into the windscreen fascia. Massive 23-inch alloys carry the same motif, tying the whole look together.
Inside, Jaguar has gone all-in on sustainability and modern luxury. Leather is out; Kvadrat textiles and genuine stone veneer are in. The cabin is a minimalist, cream-colored space for two, with deployable tech and a panoramic roof. Even the controls are reimagined—want to change driving modes? Drop a brass token into a slot on the center console. Some features might not make it to production, but the message is clear: Jaguar is rethinking what luxury means in the EV age.
How Will Jaguar’s New EVs Compete with Rivals Like Porsche and Bentley?
Jaguar’s new direction is a calculated risk. The outgoing I-Pace was a forward-control, high-riding SUV—practical, but not exactly heart-stopping. The Type 00 and its production siblings flip that script, prioritizing low-slung, aerodynamic silhouettes that stand out in a sea of wind-tunnel-shaped EVs. Jaguar’s managing director, Rawdon Glover, has been vocal about resisting the “hackneyed” SUV shapes dominating the market. Instead, the focus is on “fearless creativity,” a phrase that’s more than just marketing fluff.
The new lineup will launch over the next few years, starting with the super-GT, followed by a limousine-style saloon and a Bentley Bentayga-rivaling SUV. Each will sit firmly in the £120,000-plus price bracket, doubling down on exclusivity and design-led appeal. Jaguar’s research suggests their target buyers are young, wealthy, urban, and design-savvy—people who want something different and are willing to pay for it.
What Risks and Rewards Come with Reinventing Jaguar?
Let’s not sugarcoat it: this is a high-stakes gamble. Jaguar has axed its entire previous lineup, including the XE, XF, E-Pace, F-Pace, and even the I-Pace. The company’s leadership, including CEO Adrian Mardell, is adamant that there’s no future for JLR without Jaguar. But they’re also clear-eyed about the challenge. The brand is betting that a radical reinvention—one that might alienate some traditionalists—will attract a new, affluent clientele.
The timing is interesting, too. With the EV market experiencing a slowdown in some regions, Jaguar is playing the long game. Glover points out that these cars are being designed for their prime in 2030, not just for today’s market. The hope is that by then, the infrastructure and consumer appetite for high-end EVs will have caught up with Jaguar’s ambitions.
How Does the Type 00 Reflect Jaguar’s New Brand Identity?
Every detail of the Type 00 is a piece of Jaguar’s rebranding puzzle. The new ‘jaGuar’ script, the Strike Through device, the brass leaper, and the simplified ‘JR’ medallion all signal a fresh identity. These elements aren’t just tacked on—they’re integrated into the design, from the front fascia to the wheel centers. It’s a cohesive vision that feels intentional and forward-thinking.
The interior, with its deployable screens and sustainable materials, hints at a future where luxury is defined by innovation and responsibility, not just opulence. Even the absence of a rear window, replaced by digital mirrors, speaks to a willingness to break with convention in pursuit of something better.
What’s the Big Picture for Jaguar’s Electric Future?
Jaguar’s transformation is about more than just new cars—it’s about redefining what the brand stands for. The Type 00 concept is a bold first step, signaling a move away from mainstream premium models and toward a rarified, design-led space. The company is betting that there’s a market for electric cars that are as beautiful and exclusive as they are technologically advanced.
The big takeaway? Reinventing Jaguar isn’t about perfection—it’s about smarter adjustments. Start with one change this week, and you’ll likely spot the difference by month’s end. For Jaguar, that change is the Type 00: a car that dares to be different, and in doing so, just might change the game.