Kia’s first foray into the pick-up truck market with the Tasman is a noteworthy development, especially considering the brand’s recent evolution and willingness to explore new segments. Although it’s currently not available in the UK, Europe, or the US, the Tasman represents a significant step for Kia, showcasing their ambition to diversify their lineup. With plans to launch their first electric van, the PV5, later this year, it’s clear that Kia is not just resting on its laurels.
### What Makes the Kia Tasman Stand Out?
At first glance, the Tasman catches your eye with its striking design. In a segment often dominated by utilitarian aesthetics, Kia has managed to create a pick-up that stands out. The sleek lines and bold stance of the Tasman give it a modern edge, making it visually appealing compared to its rivals like the Ford Ranger and Toyota Hilux. The blacked-out test model we drove exuded a stealthy confidence that’s hard to ignore.
But looks alone won’t cut it in the competitive pick-up market. Kia has equipped the Tasman with a robust set of features that promise both performance and versatility. Built on an all-new body-on-frame platform, the Tasman boasts impressive specifications, including double-wishbone suspension at the front and a rigid axle with leaf springs at the rear. This setup is designed to enhance durability and off-road capability, which is essential for a vehicle in this category.
### How Does It Perform on the Road?
While we didn’t get the chance to fully test the Tasman’s off-road capabilities, we did take it for a spin on regular roads. Kia claims the Tasman offers SUV-like ride comfort, and for the most part, they deliver. The ride is smooth, thanks in part to urethane bump stops and frequency-sensitive valves in the shock absorbers. However, it’s important to remember that it’s still a body-on-frame vehicle, which means you’ll feel its size and weight, especially when cornering.
Steering is responsive, and while it might take a moment to adjust to the Tasman’s dimensions, it’s far less intimidating to drive than you might expect. The modern design and engineering make it accessible even for those who may not have much experience with larger vehicles.
### What’s Inside the Tasman?
Step inside the Tasman, and you might forget you’re in a pick-up truck. The interior quality is impressive, rivaling that of high-end SUVs. Kia has incorporated familiar elements from their passenger cars, like the dual-screen display, but has also added unique touches that give the Tasman its own identity.
The materials used throughout the cabin feel premium, and the thoughtful design includes sturdy grab handles and robust door handles that enhance usability. A particularly clever feature is the display of the Tasman’s dimensions and off-road stats on the center console, which adds a layer of functionality that drivers will appreciate. Comfort is also a highlight, with supportive seating that makes longer journeys more enjoyable.
### Why Is the Tasman Important for Kia?
Kia’s confidence is palpable with the Tasman. This isn’t just another pick-up truck; it’s a bold statement about the brand’s direction. By entering the pick-up segment, Kia is not only expanding its market reach but also challenging the status quo. The Tasman is designed to appeal to a diverse range of customers, from those needing a reliable workhorse to those looking for a stylish vehicle for everyday use.
Despite its current unavailability in key markets like the UK, the Tasman is already in production for right-hand drive markets like Australia. This raises questions about future availability and whether Kia might consider expanding its reach to other regions.
### Final Thoughts
The Kia Tasman is a compelling addition to the pick-up truck segment, showcasing the brand’s innovative spirit and commitment to quality. While it may not be available everywhere just yet, its design, performance, and interior comfort suggest that Kia is serious about making its mark in this competitive space.
The big takeaway? The Tasman isn’t just about filling a gap in the market—it’s about redefining what a pick-up can be. If you’re in the market for a vehicle that combines style, comfort, and capability, keep an eye on Kia’s future offerings. You might just find your next favorite ride in their expanding lineup.