The Lada Azimut: A Bold New Chapter for Lada
After nearly three decades of anticipation, Lada is finally stepping into the SUV arena with the Azimut, set to debut in 2026. This marks a significant shift for the brand, which has been largely absent from the crossover market. Let’s dive into what makes the Azimut a noteworthy addition to Lada’s lineup and how it stands against its competitors.
What Makes the Lada Azimut Stand Out?
The Azimut isn’t just another SUV; it’s a statement. With its chiseled styling and modern tech, it’s designed to appeal to a new generation of drivers. The SUV shares its underpinnings with the Lada Vesta, which has been a reliable staple in the brand’s offerings since its launch. The design features sharp LED headlights and an upright front end that gives it a contemporary look, reminiscent of models from Dacia, a brand known for its practicality and affordability.
From the side, the Azimut showcases sharp creases and 18-inch alloy wheels, complemented by bi-tone paint and plastic cladding that adds a rugged touch. The rear is equally striking, featuring a full-width LED strip and a stylish aluminum insert on the bumper. It’s clear that Lada is aiming for a modern aesthetic that could easily compete with other popular crossovers.
What’s Inside the Azimut?
Step inside, and you’ll find a dashboard that, while practical, leans towards the uninspired. The digital cockpit includes a 10-inch infotainment touchscreen and an instrument cluster, both developed in collaboration with local tech companies. While it may not win any awards for design, it does come equipped with essential features like built-in navigation, a rear-view camera, and keyless entry.
For those who want a bit more luxury, optional upgrades include wireless charging, dual-zone climate control, and a panoramic roof. The interior also boasts several storage compartments and electric adjustments for the steering wheel and front seats, making it a practical choice for families or anyone needing extra space.
What Powers the Azimut?
Under the hood, the Azimut will initially offer gasoline engines only, with no hybrid options in sight. The lineup includes a 1.6-liter naturally aspirated engine producing 120 hp and a 1.8-liter engine with 132 hp. For those seeking more power, Lada promises a turbocharged 150-hp variant will be available eventually. Transmission options include a six-speed manual or a CVT, catering to a range of driving preferences.
The Azimut is built on a modified version of the Vesta platform, which has been around since 2015. This new SUV features a generous ground clearance of 208 mm (about 8.2 inches), making it suitable for light off-road adventures. However, it’s important to note that it will likely be front-wheel drive, with all-wheel drive hinted at for future models.
What About Pricing and Availability?
Production of the Azimut is slated to begin in 2026 at the Togliatti plant in Russia. Due to the ongoing geopolitical tensions and international sanctions, it’s unlikely that this SUV will make its way to markets outside of Russia anytime soon. Pricing is expected to range between 2.5 and 3 million rubles (approximately $31,900 to $38,300), positioning it as the most expensive vehicle in Lada’s current lineup.
For context, the classic Niva Legend starts at around 1,059,000 rubles ($13,500), while the more modern Niva Travel begins at 1,314,000 rubles ($16,700). The Azimut clearly represents a step up in both price and ambition for the brand.
What’s Next for Lada?
The introduction of the Azimut is a bold move for Lada, especially given the current challenges facing the automotive industry in Russia. It signals a commitment to innovation and modernization, even in tough times. As the market evolves, it will be interesting to see how the Azimut performs against established competitors and whether it can carve out a niche for itself.
The big takeaway? The Lada Azimut isn’t just about filling a gap in the SUV market; it’s about embracing a new era for the brand. With its modern design and practical features, it’s poised to attract a diverse range of buyers. Keep an eye on this one—it might just surprise you.