How Can Young Writers Break Into Automotive Journalism Today?
If you’ve ever found yourself daydreaming about test-driving the latest sports car or telling the world why you love a quirky old hatchback, you’re not alone. For many, the road to automotive journalism feels like a closed circuit—one reserved for industry insiders or those with years of experience. But what if there was a way in, even if you’re just starting out? That’s where the newly relaunched Sir William Lyons Trophy comes in, offering a real chance for young writers to make their mark.
What Is the Sir William Lyons Trophy and Why Does It Matter?
Named after the legendary Jaguar founder, the Sir William Lyons Trophy isn’t just another writing contest. First awarded in 1966, this competition has a rich history of launching the careers of some of the most respected names in automotive journalism. After a brief hiatus, it’s back—thanks to a partnership between Autocar, Jaguar, and the Guild of Motoring Writers. The goal? To discover and nurture the next generation of passionate, insightful motoring writers.
This isn’t just about winning a trophy. The winner gets their work published in Autocar’s print edition—a dream for any aspiring journalist—and a week of hands-on experience at Autocar’s Twickenham offices. That’s the kind of opportunity that can turn a passion into a profession.
Who Can Enter, and What Are the Rules?
If you’re between 17 and 21 and don’t already hold a staff job at a motoring publication, you’re eligible. The competition is open to anyone in that age range who’s eager to share their unique perspective on the automotive world. The only real requirement is that your submission must be written in the style of Autocar’s Why I Love column—a format that encourages writers to dive deep into a motoring topic they’re genuinely passionate about.
Think you need to write about the latest supercar? Think again. Recent columns have celebrated everything from the Nürburgring wars to the enduring appeal of the Mercedes-Benz Unimog, and even the cultural impact of Disney Pixar’s Cars. The key is to focus on what excites you—whether it’s a specific car, a motorsport moment, or even a design detail like the humble grille.
What Makes a Standout Submission?
Judges are looking for more than just technical know-how. They want to see your authentic voice, your enthusiasm, and your ability to tell a compelling story. According to Autocar’s editor-in-chief Steve Cropley, empowering new writers is a proud tradition at the magazine. Many of today’s leading automotive journalists got their start through opportunities just like this.
So, what sets a great entry apart? It’s not about showing off your vocabulary or cramming in specs. It’s about sharing why your chosen subject matters to you—and making the reader care, too. Maybe it’s the thrill of early mornings at Le Mans, or the way a classic hatchback reminds you of family road trips. Whatever it is, let your passion shine through.
How Does This Competition Shape the Future of Automotive Journalism?
The automotive industry is changing fast, with electrification, new mobility trends, and shifting consumer tastes. That means fresh voices are more important than ever. Jaguar UK’s director, Santino Pietrosanti, put it best: supporting the next generation of creative talent isn’t just good for journalism—it’s essential for keeping the industry vibrant and relevant.
Competitions like the Sir William Lyons Trophy don’t just reward talent; they help shape the stories we’ll be reading for years to come. They encourage young writers to bring new perspectives, challenge old assumptions, and connect with audiences in ways that seasoned pros sometimes can’t.
Where Can You Find Inspiration and Submit Your Entry?
Not sure where to start? Take a look at some recent Why I Love columns on Autocar’s website. You’ll find everything from tributes to the humble hatchback to reflections on the importance of car design. These pieces aren’t about being flashy—they’re about genuine affection for a subject and the ability to share that with readers.
Ready to take the plunge? Entries are submitted through the Guild of Motoring Writers website. The deadline is fast approaching, so don’t overthink it—pick a topic you love, write from the heart, and let your personality come through.
Why Now Is the Perfect Time to Get Involved
Breaking into any industry can feel daunting, especially one as storied as automotive journalism. But opportunities like the Sir William Lyons Trophy don’t come around every day. Whether you’re hoping to turn your passion into a career or just want to see your words in print, this is your chance to get noticed by some of the best in the business.
The automotive world is hungry for new stories, new perspectives, and new voices. If you’ve got something to say, now’s the time to say it. Who knows? The next big name in motoring journalism could be you.