What Makes the Lexus LBX Morizo RR Original Edition So Coveted?
Imagine a car so exclusive, you can’t just walk into a dealership and buy it—even if you’ve got the cash ready. That’s the reality with the Lexus LBX Morizo RR Original Edition, a limited-run SUV that’s turning heads in Japan. Only 100 units will ever see the light of day, and most hopeful buyers have to win a lottery just for the chance to own one. This isn’t just about scarcity for the sake of hype; it’s about celebrating a unique blend of performance heritage, luxury, and design that’s rarely seen in the compact SUV segment.
How Does the Morizo RR Original Edition Stand Out From the Standard LBX?
At first glance, the Morizo RR Original Edition might look like a regular LBX with a fancy paint job. But look closer, and you’ll spot the details that set it apart. The exterior is finished in a striking Sonic Chrome, accented with bold yellow highlights on the front fascia and brake calipers—a nod to the personal taste of Toyota chairman Akio Toyoda, whose own Morizo RR inspired this edition.
Step inside, and the exclusivity ramps up. The cabin is wrapped in dark brown leather, covering everything from the seats to the dashboard, with contrasting black seat centers and eye-catching yellow seatbelts. There’s even a special badge on the dash, just in case you forget you’re sitting in something truly rare. It’s a color palette and material mix that feels more boutique than mass-market, and it’s clear Lexus wanted to make this model feel special from every angle.
Is the Performance as Unique as the Looks?
Here’s where things get interesting. The Original Edition doesn’t pack any extra punch compared to the standard LBX Morizo RR, but that’s hardly a drawback. Under the hood sits the same 1.6-liter turbocharged three-cylinder engine found in the GR Yaris and GR Corolla—good for a robust 300 horsepower and 295 lb-ft of torque. Power is sent to all four wheels, and buyers can choose between a six-speed manual or an eight-speed automatic transmission.
In real-world terms, that means this compact SUV can hang with some serious performance cars, all while offering the daily usability and comfort Lexus is known for. It’s a rare combination, and one that’s likely to appeal to driving enthusiasts who want something a little different from the usual hot hatch or sports sedan.
Why Is the LBX Morizo RR Original Edition So Hard to Get?
Exclusivity is the name of the game here. Lexus is only building 100 units, all earmarked for the Japanese market. Of those, 70 have already been allocated through dealership lotteries, leaving just 30 up for grabs by the general public. And even then, you can’t just buy one—you have to enter a lottery and hope your name gets drawn.
This approach isn’t just about creating buzz. It’s a way for Lexus to reward its most passionate fans and collectors, while also ensuring that the cars end up in the hands of people who truly appreciate what makes them special. The price tag reflects that exclusivity, too: the Original Edition starts at 7.3 million yen (about $49,600), a significant jump from the base LBX Morizo RR’s 5,990,400 yen (roughly $40,600).
How Does the LBX Morizo RR Fit Into the Broader Lexus and Toyota Performance Story?
The Morizo RR Original Edition is more than just a flashy paint job and a limited badge. It’s a statement about where Lexus—and by extension, Toyota—sees the future of performance cars. By borrowing the high-output engine from the GR Yaris and GR Corolla, Lexus is signaling that it’s serious about delivering excitement, even in segments that have traditionally prioritized comfort over thrills.
Akio Toyoda’s personal involvement in the project adds another layer of credibility. As both a car enthusiast and the driving force behind Toyota’s recent performance renaissance, his fingerprints are all over this model. It’s a testament to the idea that even luxury brands can have a playful, enthusiast-driven side.
What’s the Real-World Appeal for Collectors and Enthusiasts?
For collectors, the LBX Morizo RR Original Edition ticks all the right boxes: ultra-low production numbers, unique design cues, and a direct connection to the brand’s leadership. For driving enthusiasts, it offers a rare chance to own a compact SUV that doesn’t compromise on performance or style. And for those who just want something nobody else has, well, good luck—because even getting the opportunity to buy one is a win in itself.
The big takeaway? The LBX Morizo RR Original Edition isn’t about perfection—it’s about smarter adjustments. Start with one change this week, and you’ll likely spot the difference by month’s end.