What is Lucid unveiling at Pebble Beach, and why does it matter?
Lucid is gearing up to make waves at the Pebble Beach Concours d’Elegance with a brand-new concept vehicle, and it’s not just another pretty face. This time, the company is teasing an off-road inspired electric vehicle (EV) that’s based on the powerhouse Gravity Grand Touring. If you’ve been following Lucid’s journey, you know they’re not afraid to push boundaries—this concept is their boldest move yet into the world of electric adventure.
From the teaser images, it’s clear Lucid is leaning into rugged territory. Think chunky side skirts, gloss black wheels, and a roof rack that’s more than just for show—it’s got integrated auxiliary lights, hinting at real utility for those who crave electric exploration beyond the pavement. Lucid’s timing is no accident either. With the EV market heating up and more drivers looking for sustainable ways to get off the beaten path, this reveal could set a new standard for luxury electric SUVs that don’t shy away from dirt.
How does the new concept build on the Gravity Grand Touring’s foundation?
Let’s talk numbers, because the Gravity Grand Touring isn’t messing around. With a dual-motor all-wheel drive system cranking out 828 horsepower, this SUV can rocket from 0 to 60 mph in just 3.4 seconds. That’s sports car territory, but with the practicality and comfort of a five-seat crossover. And the range? Up to 450 miles on a single charge, according to Lucid’s latest specs. That’s enough to handle a weekend road trip—or a spontaneous detour down a forest road—without breaking a sweat.
The base Gravity Grand Touring starts at $94,900, which puts it squarely in the luxury segment. But you’re not just paying for performance. The vehicle comes loaded with features like LED lighting, a spacious frunk, a power liftgate, and staggered wheels (20 inches up front, 21 in the rear) for a stance that’s both aggressive and elegant.
What sets the interior apart from other luxury EVs?
Step inside, and you’ll find Lucid’s signature blend of high-tech and high-comfort. The standard five-seat cabin features PurLuxe upholstery—a vegan-friendly material that feels anything but basic. Both front seats offer heating and 12-way power adjustment, making it easy to find your sweet spot, whether you’re commuting or heading out for a weekend adventure.
The tech suite is equally impressive. A sweeping 34-inch digital instrument cluster and infotainment system dominates the dash, paired with a 12.6-inch lower display for climate and secondary controls. Add in a ten-speaker audio system, wireless smartphone charging, and customizable ambient lighting, and you’ve got an interior that feels more like a high-end lounge than a traditional SUV.
What’s Lucid’s vision for electric adventure vehicles?
Lucid isn’t just building another luxury EV—they’re aiming to redefine what electric vehicles can do. By focusing on “electric exploration,” the company is signaling a shift toward vehicles that can handle both city streets and the great outdoors. The addition of off-road styling cues and practical features like roof racks and auxiliary lighting suggests Lucid wants to attract drivers who see their vehicle as a ticket to adventure, not just a status symbol.
This approach taps into a growing trend: more consumers want their EVs to be as versatile as their lifestyles. According to a 2023 report from the International Energy Agency, global EV sales are expected to surpass 17 million units this year, with SUVs making up a significant chunk of that growth. Lucid’s move to blend luxury, performance, and off-road capability could give them a unique edge in this crowded market.
What else can visitors expect from Lucid at Monterey Car Week?
Lucid’s presence at Monterey Car Week isn’t just about showing off a shiny new concept. The company is offering demonstration drives of both the Air and Gravity models, giving attendees a chance to experience their performance firsthand. And in true California style, Lucid’s booth will feature wellness drinks, a “cryo-fueled refresh,” and even a scent journey inspired by the state’s iconic landscapes. It’s a clever way to connect the brand’s identity with the spirit of exploration and well-being.
Why should you care about Lucid’s latest move?
If you’re in the market for a luxury EV that doesn’t compromise on performance, comfort, or capability, Lucid’s upcoming concept is worth watching. The company’s willingness to innovate—both in design and in how they engage with customers—signals a broader shift in the automotive world. Electric vehicles are no longer just about efficiency or saving on gas; they’re about unlocking new possibilities for how and where we drive.
The big takeaway? Electric adventure isn’t about perfection—it’s about smarter adjustments. Start with one change this week, and you’ll likely spot the difference by month’s end. Whether that means exploring new roads, rethinking what your next vehicle can do, or simply keeping an eye on Lucid’s next move, the future of driving is looking a lot more exciting—and a lot more electric.