Why Are Some New Cars Sitting on Dealer Lots for Months?
You’d think with nearly 16 million new vehicles sold in the US last year—about 44,000 every single day—dealers would be scrambling to keep up with demand. Yet, the reality is more complicated. While some models are gone before the plastic is peeled off the seats, others linger on lots for months, gathering dust and, frankly, making dealers a little nervous.
So, what gives? And more importantly, why should you care? If you’re in the market for a new car, these slow sellers could be your ticket to a sweet deal. Let’s dig into which models are dragging their feet and why that’s actually great news for buyers.
Which Cars Are the Slowest Sellers in America Right Now?
According to recent data compiled by Car and Driver in partnership with Kelley Blue Book, the slowest-selling new car in America takes a whopping 132 days—over four months—to find a home. Even the tenth slowest mover sits for more than 100 days. What’s really surprising? Nine out of the top ten are from premium or luxury brands. That’s right: the cars you’d expect to be snapped up by eager buyers are the ones gathering the most cobwebs.
Here’s how the top ten shakes out:
10. Lincoln Aviator – 104 days
Lincoln’s mid-size luxury SUV got a facelift for 2025, but buyers aren’t exactly lining up. With an average of 104 days on the lot, it’s clear the refreshed look and new tech haven’t been enough to move the needle.
9. Genesis GV70 – 106 days
Despite its punchy twin-turbo V6 and sub-five-second 0-60 time, the GV70 isn’t flying off the shelves. Maybe the subtle 2026 update will help, but for now, it’s one of the slowest movers.
8. Volvo XC40 – 107 days
Volvo’s compact SUV has been around since 2018, and that might be part of the problem. With looming tariffs and an aging design, the XC40’s 107-day average could climb even higher.
7. Volvo XC90 – 108 days
The XC40’s big brother isn’t faring much better. Even with a recent facelift, the XC90 is spending an average of 108 days waiting for a new owner.
6. Mercedes-Benz CLA – 109 days
The outgoing CLA, with its cramped rear seats and uninspiring drive, is taking its time to leave dealer lots. The all-new 2026 model (with hybrid and EV options) might change that, but for now, the old ones are stuck in limbo.
5. Range Rover Velar – 111 days
Stylish but apparently not compelling enough, the Velar is Britain’s answer to the Porsche Macan. Yet, it’s taking dealers nearly four months to find a buyer.
4. Audi SQ7 – 112 days
Audi’s 500-horsepower super-SUV offers a third row and a price tag $35,000 less than the BMW X5M, but its age is showing. The SQ7, introduced in 2020, is now one of the slowest sellers.
3. Chevrolet Malibu – 116 days
The only non-premium model on the list, Chevy’s last remaining sedan is on its way out. With buyers flocking to SUVs and crossovers, the Malibu’s 116-day average isn’t shocking.
2. Audi A4 – 118 days
Sales of the A4 dropped by nearly half in 2024. With a new A5 on the horizon and the A4 badge shifting to an electric sedan, the current model is languishing on lots.
1. Volvo S60 – 132 days
The slowest of the slow, Volvo’s S60 sedan spends over four months waiting for a buyer. It’s the third Volvo on this list, which says a lot about the brand’s current struggles in the US market.
Why Are Premium Brands Dominating the Slow-Seller List?
It might seem counterintuitive that luxury brands are struggling to move inventory, but there are a few reasons behind this trend. First, premium vehicles often come with higher price tags, and with interest rates still elevated, even well-heeled buyers are thinking twice before signing on the dotted line. According to the Federal Reserve, the average new car loan rate hovered around 7% in early 2024—a significant jump from previous years.
Second, many of these models are either due for a redesign or have just received one, which can put buyers in a holding pattern. Why buy the outgoing model when the new one is just around the corner? Or, conversely, why pay more for a facelift that doesn’t fundamentally change the driving experience?
Finally, the shift toward SUVs and electrification is leaving some traditional sedans and older SUVs behind. Even in the luxury space, buyers want the latest tech and the promise of lower emissions.
How Can Slow-Selling Cars Benefit You as a Buyer?
Here’s where things get interesting. Dealers hate having inventory sit. Every day a car stays on the lot costs them money—floorplan interest, insurance, and lost opportunity. That means slow-selling models are prime candidates for discounts, incentives, and aggressive negotiation.
If you’re eyeing a vehicle on this list, you’ve got leverage. According to J.D. Power, incentives on slow-moving models can be up to 30% higher than average. Dealers may throw in cash rebates, low APR financing, or even extra perks like free maintenance to seal the deal.
A real-world example: A friend recently scored a luxury SUV for nearly $8,000 off MSRP simply because it had been sitting unsold for months. The dealer was eager to move it before the next shipment arrived. The result? Pure magic.
What Should You Watch Out For When Shopping Slow Sellers?
While the deals can be tempting, it pays to do your homework. Make sure the model isn’t being discontinued without a replacement, unless you’re comfortable with potential resale value hits or limited parts availability down the road. Check for updates—sometimes the slow seller is about to be refreshed, and you might prefer the new tech or styling.
Also, inspect the car carefully. A vehicle that’s been sitting for months could have a dead battery or flat spots on the tires. Ask the dealer to perform a full inspection and provide a fresh detail before you drive off.
Is It Worth Waiting for the Next Model Year?
This is the million-dollar question. If you’re after the absolute latest features, waiting might make sense. But if value is your top priority, the outgoing model—especially if it’s a slow seller—can be a steal. Automakers often load up the final production runs with extra features or special trims to entice buyers.
The big takeaway? Chasing the perfect car isn’t about perfection—it’s about smarter adjustments. Start with one change this week—maybe a test drive of a slow seller you hadn’t considered—and you’ll likely spot the difference by month’s end. Sometimes, the best deals are hiding in plain sight, just waiting for someone savvy enough to grab them.