Why is Maserati Focusing on Upgrading Its Current Electric Cars Instead of Launching New Ones?
Maserati’s recent pivot is catching the attention of car enthusiasts and industry watchers alike. Instead of rolling out a slew of new electric vehicles (EVs) as originally planned, the Italian automaker is doubling down on enhancing its existing electric lineup—the Grecale Folgore crossover and the Granturismo Folgore sports car. What’s driving this shift? In short: the EV market’s growing pains.
According to Davide Danesin, Maserati’s engineering chief, the brand is feeling the effects of a broader slowdown in demand for premium electric cars. This isn’t unique to Maserati; even established luxury brands are seeing buyers hesitate, often due to concerns about range, charging infrastructure, and the higher price tags of high-end EVs. So, rather than stretching resources thin by developing new models, Maserati is channeling its energy into making its current EVs more appealing and competitive. It’s a pragmatic move—one that reflects both market realities and a commitment to continuous improvement.
What’s Changing in the Grecale Folgore and Granturismo Folgore EVs?
Here’s where things get interesting for prospective buyers. Maserati is preparing to launch extended-range versions of both the Grecale Folgore and the Granturismo Folgore later this year. While the company hasn’t released all the technical details yet, the goal is clear: give drivers more miles per charge and a more compelling reason to choose Maserati’s EVs over the competition.
Currently, the Grecale Folgore boasts a 105kWh battery, delivering an official range of 311 miles. The Granturismo Folgore, with its 83kWh T-shaped battery, offers up to 280 miles. The upcoming updates could involve increasing battery capacity, but there’s also a strong chance Maserati will focus on improving efficiency through software tweaks, better thermal management, or lighter components. This approach aligns with trends across the industry—Tesla, for example, has squeezed more range out of its models through over-the-air updates and incremental hardware improvements, not just bigger batteries.
How Does Maserati Plan to Keep Up with Rapidly Evolving EV Technology?
The EV landscape is changing at breakneck speed, and Maserati knows it can’t afford to stand still. Danesin emphasized that the company is closely following advancements in battery cell technology and is committed to integrating these improvements into its vehicles as they become available. This means Maserati’s EVs won’t just get a one-time range boost—they’ll continue to evolve, benefiting from ongoing research and development.
For buyers, this translates to a car that’s less likely to feel outdated a few years down the line. Think of it as future-proofing, Maserati style. The company also hinted at refining other technologies developed for the Folgore models, which could mean better performance, smarter energy management, or even more luxurious in-cabin features.
Why Did Maserati Cancel the Electric MC20 and Quattroporte Projects?
It’s no secret that Maserati had ambitious plans for an all-electric MC20 supercar and a Quattroporte EV. But with demand for high-end electric sports cars still lagging, those projects have been shelved for now. Danesin explained that the current MC20, powered by a traditional engine, is hitting the sweet spot for Maserati’s core customers. In other words, the market just isn’t ready for a battery-powered Maserati supercar—at least not yet.
The Quattroporte EV has also been pushed back, with no firm launch date in sight. This cautious approach isn’t unique to Maserati. Many luxury automakers are rethinking their EV strategies, choosing to refine what they have rather than gamble on unproven segments.
What Does This Mean for Maserati Owners and EV Shoppers?
For current and prospective Maserati owners, this strategy offers a few key advantages. First, it signals that Maserati is committed to supporting and improving its existing EVs, rather than leaving early adopters behind. Extended range, better performance, and ongoing updates mean your investment is likely to hold its value—and its excitement factor—for longer.
Second, Maserati’s focus on continuous improvement could set a new standard for how luxury brands approach EV development. Instead of chasing headlines with flashy new models, the company is betting on substance: smarter engineering, real-world usability, and a better ownership experience.
The big takeaway? Maserati’s EV journey isn’t about perfection—it’s about smarter adjustments. Start with one change this week, and you’ll likely spot the difference by month’s end.