What’s Changed with the Maserati MC20’s Transformation into MCPura?
Maserati’s flagship supercar just got a fresh lease on life—and a new name to match. The MC20, already a darling among enthusiasts for its blend of Italian style and raw performance, is now reborn as the MCPura. But what does this rebranding really mean for drivers and collectors? At its core, the MCPura is Maserati’s way of doubling down on what made the MC20 special: purity of purpose, both in design and engineering. The company unveiled the updated model at the Goodwood Festival of Speed, signaling its intent to keep pace with rivals like the McLaren Artura and Ferrari 296, while staying true to its combustion-powered roots.
How Does the MCPura Stack Up Against Hybrid Rivals?
If you’ve been following the supercar scene, you know that electrification is the buzzword of the decade. Both the Ferrari 296 and McLaren Artura have embraced plug-in hybrid tech, pairing their V6 engines with electric motors for extra punch and efficiency. Maserati, however, is sticking to its guns. The MCPura retains the 3.0-liter Nettuno V6, pumping out a formidable 621bhp and 531lb ft of torque—all sent to the rear wheels via an eight-speed dual-clutch gearbox. The numbers are impressive: 0-62mph in just 2.9 seconds, and a 0-186mph sprint in 8.8 seconds. For purists, this is a breath of fresh air. No batteries, no electric motors—just pure, unfiltered combustion.
What’s New in the Design and Cabin?
You might have to look twice to spot the changes, but they’re there. The MCPura sports a subtly reshaped front end, with a new grille and a diffuser inspired by the hardcore MCXtrema track car. The rear diffuser is cleaner, emphasizing the car’s understated elegance—a trait Maserati’s design chief Klaus Busse says is central to the car’s appeal. He puts it simply: every line is purposeful, serving aerodynamics, cooling, and performance, all wrapped in a package of elegant restraint.
The wheels are a nod to Maserati’s heritage, echoing the twin-spoke design of the 1953 A6 GCS. And for those who want to stand out, the new Aqua Rainbow paint—a triple-layer blue-green that shifts with the light—offers a modern twist.
Inside, the updates are all about tactile luxury and motorsport inspiration. Alcantara is used more liberally, and the new steering wheel, borrowed from the MC20 GT2 racer, features a flat top and bottom, with optional LED gearshift indicators for that extra dose of race-day drama.
Will the MCPura Be Hard to Get, and What About Personalization?
Here’s where things get interesting. Unlike some limited-run supercars, the MCPura won’t be capped at a specific number. Instead, Maserati is focusing on a bespoke, built-to-order approach. This means buyers can expect a high level of personalization—think unique color combinations, interior trims, and special options. The result? It’s unlikely any two MCPuras will be exactly the same. Production for both the fixed-roof coupé and Cielo convertible kicks off in September, with customer deliveries set for the following month.
How Much Will the MCPura Cost?
Maserati is keeping final pricing under wraps for now, but expect a premium over the outgoing MC20, which started at around £230,000. Given the upgrades and the focus on exclusivity, it’s safe to assume the MCPura will command a higher price tag. For many, though, the allure of a personalized, combustion-powered Italian supercar is worth every penny.
What Sets the MCPura Apart in Today’s Supercar Market?
In a world where hybrid and electric powertrains are rapidly becoming the norm, the MCPura stands out for its commitment to pure driving excitement. It’s not just about straight-line speed or lap times—though it has plenty of both—but about the visceral connection between driver and machine. Maserati’s decision to refine rather than reinvent speaks to a confidence in their formula. The big takeaway? The MCPura isn’t about chasing trends or perfection—it’s about smarter adjustments and staying true to what matters. Start with one change this week, and you’ll likely spot the difference by month’s end.