Is Maserati Really Up for Sale? What the Stellantis CEO Wants You to Know
Rumors have a way of sticking around, especially when it comes to iconic car brands like Maserati. For months, the automotive grapevine has been buzzing with whispers that Maserati might be on the chopping block. But Antonio Filosa, the new CEO of Stellantis, is putting his foot down—Maserati isn’t for sale. Not now, not soon, not at all.
Why Do People Think Maserati Might Be Sold?
Let’s be honest: Maserati’s recent history hasn’t exactly been smooth sailing. Sales have been inconsistent, and the luxury car market is more competitive than ever. When a brand with Maserati’s legacy hits a rough patch, it’s only natural for speculation to run wild. Add in the fact that Stellantis, Maserati’s parent company, has been making some big strategic moves lately—merging brands, shifting priorities, and trimming the fat where needed—and you’ve got a recipe for rumors.
But here’s the thing. According to Filosa, Maserati isn’t just another asset to be shuffled around. It’s a core part of Stellantis’s vision for the future. In his own words, the trident brand is “absolutely, positively, most definitely not on the block.” That’s about as clear as it gets.
What’s Maserati’s Role in Stellantis’s Big Picture?
Maserati isn’t just a badge—it’s a symbol. For Stellantis, it represents the pinnacle of Italian luxury and performance. While other brands in the group focus on volume and mass appeal, Maserati is all about exclusivity and craftsmanship. Think of it as the crown jewel in Stellantis’s sprawling portfolio.
Filosa has made it clear that Maserati’s future is tied to innovation. The brand is investing heavily in electrification, with plans to roll out fully electric models in the coming years. This isn’t just about keeping up with the times; it’s about setting the pace for luxury performance in a changing world. According to a recent industry report from JATO Dynamics, the global luxury EV market grew by over 30% in 2023 alone—a trend Maserati is eager to tap into.
How Is Maserati Performing in Today’s Market?
It’s no secret that Maserati has faced its share of challenges. Sales dipped during the pandemic, and some critics have questioned whether the brand can keep up with rivals like Porsche or Aston Martin. But there are signs of a turnaround.
In 2023, Maserati’s global sales rebounded by nearly 10%, thanks in part to the launch of new models like the Grecale SUV and the MC20 supercar. Customer satisfaction scores are also trending upward, with J.D. Power ranking Maserati among the top luxury brands for owner experience in its latest survey. These aren’t just numbers—they’re proof that the brand still resonates with buyers who want something unique.
What’s Next for Maserati Under Stellantis Leadership?
Filosa isn’t just talking a good game—he’s backing it up with action. Maserati’s upcoming lineup is packed with innovation, from hybrid drivetrains to cutting-edge infotainment systems. The brand is also doubling down on its Italian roots, investing in local manufacturing and design talent.
There’s a renewed focus on customer experience, too. Maserati is rolling out personalized ownership programs and expanding its global dealership network. The goal? To make every Maserati feel like a bespoke creation, not just another luxury car off the lot.
Should You Worry About Maserati’s Future?
If you’re a fan of the trident, breathe easy. The message from Stellantis is loud and clear: Maserati isn’t going anywhere. In fact, the brand is gearing up for a renaissance, with fresh models and a bold vision for the electric age.
The big takeaway? Maserati’s story isn’t about perfection—it’s about smarter adjustments. Start with one change this week, and you’ll likely spot the difference by month’s end.
