How much can you really save on a 2024 Ford Bronco Raptor right now?
If you’ve been eyeing the Ford Bronco Raptor, this might be your best shot at snagging one for a lot less than you’d expect. Ford is offering up to $14,000 off the MSRP in select cities, a discount that can shave more than 15 percent off the sticker price of this high-performance SUV. That’s not just a small dent—it’s a full-on crater in the price tag, especially when you consider the Raptor’s starting MSRP of $91,930.
But here’s the catch: this isn’t a blanket discount that every buyer automatically gets. The $14,000 comes in the form of dealer cash, which means it’s up to each dealership to decide how much of that savings they’ll pass on to you. Some might hand over the full amount, others could keep a chunk for themselves. So, if you’re serious about buying, it pays—literally—to negotiate. Dealers have thousands of 2024 Broncos still on their lots (roughly 6,000 nationwide, according to industry estimates), so you’ve got some leverage. Don’t be shy about using it.
Which cities and buyers can actually get these deals?
These hefty discounts aren’t limited to one corner of the country. Cities like Atlanta, Kansas City, New York, Orlando, Philadelphia, Phoenix, Seattle, Dallas, Denver, Detroit, and Boston are all seeing the Bronco Raptor deals. Both purchases and leases are eligible, so whether you’re looking to own or just want to drive the latest and greatest for a few years, you’re covered.
It’s worth noting that the Raptor isn’t the only Bronco seeing markdowns. Other trims, like the Badlands and Wildtrak, are getting up to $7,000 in Bonus Cash. That’s a significant chunk of change, especially if you’re not set on the Raptor’s extra muscle and off-road chops.
Why is Ford offering such deep discounts on the Bronco lineup?
Let’s be honest—when automakers start slashing prices this aggressively, it’s usually because inventory is piling up. Ford’s got thousands of 2024 Broncos still sitting on dealership lots, and with the 2025 models on the horizon, they’re motivated to clear space. This isn’t unique to Ford; the auto industry as a whole has seen fluctuating demand and shifting consumer preferences, especially as interest rates and new vehicle prices have climbed.
According to a recent report from Cox Automotive, the average new vehicle sits on a dealer lot for about 44 days before selling, but some models—especially larger SUVs—are lingering much longer. That means more opportunities for buyers to score deals, if you know where to look and how to ask.
How do these Bronco deals stack up against other SUV incentives?
Compared to the broader market, a 15 percent discount on a high-demand, enthusiast-focused SUV like the Bronco Raptor is rare. Most new vehicles see incentives in the 5-8 percent range, if that. For context, J.D. Power’s June 2024 data shows the average incentive on a new vehicle is hovering around $2,800, or roughly 5 percent of the average transaction price. So, $14,000 off a Bronco Raptor? That’s a unicorn deal.
Even the $7,000 in Bonus Cash on other Bronco trims outpaces typical incentives on comparable SUVs from Jeep, Toyota, or Chevrolet. If you’re cross-shopping, it’s worth running the numbers—these Bronco deals could tip the scales.
Should you buy or lease with these incentives?
Ford’s “Zero, Zero, Zero” promotion adds another wrinkle: zero down payment, zero security deposit, and zero first-month payment on leases. If you’re not sure whether to buy or lease, this could make leasing especially attractive. With Bonus Cash stacked on top, your upfront costs drop dramatically, and you can walk away in a few years if the Bronco bug wears off.
Of course, leasing isn’t for everyone. If you plan to keep your Bronco for the long haul or rack up serious miles, buying might still make more sense. But with interest rates still higher than we’d all like, the lower monthly payments of a lease—plus these incentives—are hard to ignore.
What’s the best strategy for getting the maximum discount?
Here’s where a little old-school negotiating comes in handy. Start by researching which dealers in your area have the most Broncos in stock—more inventory usually means more willingness to deal. Ask directly about the dealer cash and Bonus Cash offers, and don’t be afraid to pit dealers against each other. If you’re flexible on color or trim, you’ll have even more bargaining power.
And remember, timing matters. These offers are set to expire August 4, but as inventory continues to sit, dealers may get even more motivated as the deadline approaches. If you’re ready to move quickly, you could walk away with a deal that’ll make your neighbors jealous.
What’s the bottom line for Bronco shoppers right now?
The big takeaway? Scoring a Bronco Raptor—or any 2024 Bronco—at a deep discount isn’t about luck or timing alone. It’s about knowing what’s on the table, asking the right questions, and being willing to negotiate. Start with one call or visit this week, and you might be surprised how much you can save by the end of the month.