How is Mercedes-AMG’s New Super-SUV Shaping Up Against Rivals Like the Lamborghini Urus?
Mercedes-AMG is deep into development of its upcoming electric super-SUV, and the buzz is real. The prototype has been spotted tearing up the Nürburgring, a clear sign that AMG is serious about performance. This isn’t just another luxury EV—AMG is gunning for the likes of the Lamborghini Urus and Ferrari Purosangue, but with a distinctly electric twist.
What’s especially interesting is how AMG is leveraging its new electric GT 4-door coupe’s tech for the SUV. Both vehicles share the AMG.EA platform and advanced Yasa axial flux motors, which are among the most power-dense electric motors on the market. The result? The SUV could offer up to 1,341 horsepower in its most extreme trim—nearly double the output of the Urus and even eclipsing Ferrari’s V12-powered Purosangue. That’s not just a flex; it’s a statement.
Why Is AMG Testing at the Nürburgring, and What Does That Mean for Performance?
The Nürburgring is more than just a racetrack—it’s a proving ground for the world’s most capable cars. AMG’s decision to shift development to this legendary 12.9-mile circuit signals its intent to deliver a true driver’s SUV, not just a straight-line rocket. According to industry insiders, AMG’s engineers have been seen entering and exiting the track at less conspicuous points, likely to avoid prying eyes and keep lap times under wraps.
But make no mistake: this SUV is being put through its paces on every one of the Ring’s dozens of corners. That’s crucial, because high-performance SUVs often struggle to balance raw power with agility and composure. By testing here, AMG is aiming to deliver an electric SUV that feels just as at home on a twisty back road as it does on the autobahn.
How Does the Design Set It Apart From Traditional SUVs?
Even under heavy camouflage, the prototype reveals a silhouette that leans more toward crossover than classic SUV. Think low-slung, wide stance—closer to a Lamborghini Urus or Ferrari Purosangue than a Bentley Bentayga or Rolls-Royce Cullinan. Flush door handles, frameless glass, and a ride height that’s anything but towering all hint at AMG’s focus on sportiness over sheer size.
Expect adjustable air suspension, so drivers can tweak ground clearance at the touch of a button. This isn’t just for show; it’s about optimizing handling and aerodynamics, whether you’re carving corners or cruising city streets. And while the front-end design remains under wraps, AMG’s latest concepts suggest a bold illuminated grille treatment that’s likely to set this SUV apart from anything else on the road.
What Kind of Tech and Features Should Buyers Expect?
Beyond the headline-grabbing horsepower, AMG’s electric SUV will be packed with cutting-edge tech. The Yasa axial flux motors are a big deal—they’re lighter and more compact than traditional electric motors, allowing for better weight distribution and sharper handling. Expect both two- and three-motor configurations, with the top-tier model delivering that eye-watering 1,341 hp.
But AMG isn’t stopping at performance. The SUV will feature a synthesized soundtrack, designed to mimic the brand’s iconic V8 growl. This isn’t just pumped through the cabin speakers; it’s projected from the headlights, creating a unique audio experience for both driver and bystanders. Simulated gear shifts add another layer of engagement, blurring the line between electric and traditional performance.
When Will the AMG Super-SUV Arrive, and How Will It Change the Market?
The production version is expected to debut in 2027, about a year after the electric GT sedan hits showrooms. That timing is strategic—by then, AMG will have refined its EV tech and learned from early customer feedback. With the market for high-performance electric SUVs heating up, AMG’s entry could set a new benchmark for the segment.
According to a recent report from BloombergNEF, global EV sales are projected to hit 16.7 million units in 2024, up from 14 million in 2023. Luxury brands are leading the charge, with demand for high-end electric SUVs outpacing supply in many regions. AMG’s move into this space isn’t just about keeping up—it’s about redefining what’s possible.
What’s the Real-World Impact for Enthusiasts and Everyday Drivers?
For enthusiasts, the prospect of a 1,300-plus horsepower SUV that can handle like a sports car is tantalizing. But even for those who’ll never take it to the track, AMG’s new SUV promises a blend of luxury, technology, and performance that’s hard to match. The adjustable suspension, advanced driver aids, and immersive audio experience all point to a vehicle designed to delight on every drive.
And let’s be honest—there’s something undeniably cool about an SUV that can out-accelerate most supercars while offering room for the family and a week’s worth of groceries. It’s the kind of versatility that’s becoming increasingly important as buyers look for vehicles that can do it all.
The big takeaway? AMG’s electric super-SUV isn’t about perfection—it’s about smarter adjustments. Start with one change this week, and you’ll likely spot the difference by month’s end.