Nissan Roox Redefined Spaciousness and Tech in Japan’s Cutest Kei Car

How does the redesigned Nissan Roox actually feel inside?

Step into the new Nissan Roox and you’ll notice it’s not just a minor facelift—it’s a full-on transformation in comfort and practicality. Nissan stretched the cabin by 4.5 inches, which might not sound like much on paper, but in a Kei car, every millimeter counts. That extra space means four adults can sit comfortably, without the usual elbows-in-your-ribs experience you get in most city cars. The rear seats now slide a whopping 12.5 inches, so you can prioritize legroom or cargo space on the fly. And speaking of cargo, the Roox’s trunk can swallow up to four 48-liter suitcases. For a car that’s smaller than most hatchbacks, that’s seriously impressive.

What’s new with the tech and infotainment features?

Here’s where the Roox really flexes its muscles. The centerpiece is a massive 12.3-inch infotainment screen—the largest ever in a Kei car, and honestly, it wouldn’t look out of place in a luxury SUV. This isn’t just for show; the interface is snappy and intuitive, making navigation and media a breeze. Nissan’s Intelligent Around View Monitor now includes an Invisible Hood View, which gives you a virtual look through the engine bay. It’s a bit like having X-ray vision for parking and tight maneuvers. Add in the 3D view system, and you’ve got a tech package that rivals cars twice the price.

How safe is the new Roox for city driving?

Safety isn’t always the first thing people expect from a tiny city car, but Nissan’s packed the Roox with features you’d usually find in their larger models. The ProPILOT system brings semi-autonomous driving to the table—think adaptive cruise and lane-keeping for those longer commutes. Intelligent Emergency Braking, Blind Spot Intervention, and Rear Cross Traffic Alert all come standard, making the Roox one of the safest options in its class. According to the Japan New Car Assessment Program (JNCAP), Kei cars with advanced safety suites have seen a 30% reduction in urban accident rates since 2021. That’s peace of mind you can feel.

Can you really personalize the Roox to match your style?

Absolutely. Nissan’s offering 17 paint options, including six two-tone finishes that let you mix and match to your heart’s content. Whether you want something subtle or a head-turning combo, there’s plenty of choice. The Roox also comes in two main trims: the Standard and the sportier Highway STAR. Each has its own vibe, so you’re not stuck with a cookie-cutter look. In Japan, personalization is a big deal—drivers often see their cars as an extension of their personality, and the Roox delivers on that front.

What about performance—does it keep up with city life?

Under the hood, the Roox sticks to the Kei car formula: a 658 cc engine with 52 horsepower and 44 lb-ft of torque. On paper, that might seem modest, but remember, Kei cars are all about efficiency and maneuverability, not drag racing. The engine is peppy enough for city traffic, and the lightweight build means you’ll zip through narrow streets and tight parking spots without breaking a sweat. Fuel economy is a big selling point here—most Kei cars average over 50 mpg, and the Roox is expected to be right in that ballpark. That’s not just good for your wallet, but also for the environment.

How does the price stack up against the competition?

Starting at just $10,760 (1.6 million yen), the Roox is a steal, especially considering the level of tech and safety gear on board. For context, the average new car price in Japan hovers around $22,000, so the Roox undercuts that by more than half. Even when you factor in the cost of optional extras or the Highway STAR trim, you’re still looking at a bargain. The value proposition here is hard to beat, especially for first-time buyers, city dwellers, or anyone who wants a second car that’s easy to live with.

Why are Kei cars like the Roox so popular in Japan—and could they catch on elsewhere?

Kei cars have been a staple of Japanese roads for decades, thanks to their compact size, low running costs, and tax benefits. They’re designed to fit Japan’s narrow streets and limited parking, but the Roox’s clever packaging and tech-forward approach show that small doesn’t have to mean basic. With some US states now allowing Kei cars to be registered, there’s a growing cult following among enthusiasts abroad. The Roox’s blend of practicality, personality, and affordability could make it a sleeper hit in other urban markets, especially as cities worldwide get more crowded and eco-conscious.

The big takeaway? The Nissan Roox isn’t about perfection—it’s about smarter adjustments. Start with one change this week, and you’ll likely spot the difference by month’s end. Whether it’s upgrading your daily commute or just making city life a bit easier, sometimes the smallest cars make the biggest impact.