What Makes the GWM Poer 300 Stand Out Among New Pick-Ups?
If you’ve been keeping an eye on the UK automotive scene, you’ve probably noticed a steady stream of Chinese cars arriving on our shores. Most are electric crossovers, but the GWM Poer 300 bucks that trend. It’s a diesel-powered pick-up, and it’s making waves for reasons that go beyond just its badge.
So, what sets the Poer 300 apart? For starters, it’s not GWM’s first rodeo in the UK. The company previously offered the Steed pick-up, which, let’s be honest, was more about affordability than driving pleasure. The Poer 300 aims to change that perception, promising a blend of value, practicality, and a more refined driving experience.
How Does the Poer 300 Stack Up on Value and Features?
Let’s talk about the elephant in the room: price. Chinese brands have built their reputation on delivering more for less, and the Poer 300 is no exception. Early reports from Australia and New Zealand, where it’s sold as the Cannon, highlight its competitive pricing compared to established rivals like the Ford Ranger and Toyota Hilux.
But value isn’t just about the sticker price. The Poer 300 comes loaded with features that, in many cases, are optional extras on other trucks. Think touchscreen infotainment, advanced safety tech, and a cabin that feels more SUV than workhorse. For small business owners or families who want a do-it-all vehicle, that’s a big plus.
Is Diesel Still Relevant in Today’s Market?
You might be wondering why GWM is launching a diesel pick-up when the world seems to be going electric. The answer is simple: practicality. Diesel engines still make a lot of sense for pick-ups, especially for those who tow heavy loads or rack up motorway miles. The Poer 300’s engine is designed for torque and efficiency, not just outright power.
According to recent data from the Society of Motor Manufacturers and Traders (SMMT), diesel still accounts for a significant chunk of pick-up sales in the UK, despite the electric surge elsewhere. For many buyers, the combination of range, towing capacity, and running costs makes diesel hard to beat—at least for now.
How Does the Poer 300 Drive Compared to Its Predecessor?
Let’s address the Steed in the room. GWM’s last pick-up offering in the UK was, frankly, a bit of a letdown when it came to driving dynamics. The Poer 300, however, is built on a new platform and benefits from lessons learned over the past decade.
Early reviews from markets where it’s already on sale suggest a much-improved ride, with better suspension tuning and more responsive steering. It’s not going to out-handle a family SUV, but it’s a far cry from the agricultural feel of the old Steed. For those who spend long hours behind the wheel, that’s a welcome change.
What’s the Real-World Appeal for UK Buyers?
Here’s where things get interesting. The Poer 300 isn’t just targeting tradespeople or rural drivers—it’s aiming for a broader audience. With its generous equipment list and comfortable interior, it’s just as happy doing the school run as it is hauling tools to a job site.
There’s also the badge factor. While GWM might not have the same brand recognition as Ford or Toyota, perceptions are shifting. Chinese brands are investing heavily in quality and aftersales support, and the Poer 300 is a statement of intent. If you’re willing to look beyond the badge, you might be pleasantly surprised.
Are There Any Drawbacks Buyers Should Consider?
No vehicle is perfect, and the Poer 300 does have a few quirks. The name itself—Poer—might raise a few eyebrows, though it’s arguably better than Wingle, another GWM moniker. More importantly, the long-term reliability and resale value of Chinese pick-ups in the UK market remain question marks, simply because they’re still relatively new here.
That said, GWM has made strides in improving build quality and offering comprehensive warranties. It’s worth checking what aftersales support is available in your area before taking the plunge.
What’s the Bottom Line on the GWM Poer 300?
If you’re in the market for a pick-up that delivers strong value, modern features, and a diesel engine built for real-world work, the GWM Poer 300 deserves a closer look. It’s not just another budget option—it’s a sign that Chinese brands are serious about competing on quality as well as price.
As the UK market continues to evolve, expect to see more vehicles like the Poer 300 challenging the old guard. For buyers willing to try something new, the outcome could be game-changing. Sometimes, all it takes is a fresh perspective—and a willingness to look past the badge on the grille.