The Polestar 7 is on the horizon, and it’s shaping up to be a game-changer for the Swedish automaker. Set to debut in 2027, this electric SUV is not just another addition to the lineup; it’s poised to become the brand’s first mass-market model. What does this mean for Polestar? A significant boost in sales, as they aim to capture a larger slice of the electric vehicle market while maintaining their premium appeal.
What Makes the Polestar 7 Different?
One of the most exciting aspects of the Polestar 7 is its promise to retain the brand’s signature performance and luxury, even as it reaches a broader audience. CEO Michael Lohscheller has made it clear that the essence of Polestar—its “DNA”—will be at the forefront of this new model. He reassures potential buyers that despite being more mainstream, the Polestar 7 will feel and drive like a true Polestar.
Lohscheller draws a compelling comparison between the Polestar 3 and the Volvo EX90, both of which share a platform but cater to different driving experiences. The Polestar 3 is designed for performance enthusiasts, while the EX90 focuses on comfort and safety. This distinction is crucial, as it highlights Polestar’s commitment to delivering a unique driving experience, even when models share underlying architecture.
How Will the Design Evolve?
Design is another area where the Polestar 7 aims to stand out. Lohscheller has hinted at an evolved design language that will be rolled out across all future models. This new approach will emphasize confidence and performance, moving away from the ultra-minimalistic style that has characterized previous designs. While the brand will maintain its Scandinavian roots, expect to see bolder aesthetics that reflect the car’s sporty nature.
The new head of design, Philipp Römers, is set to lead this transformation. Lohscheller emphasizes that while the design will evolve, the core elements that make a Polestar recognizable will remain intact. This means that while the Polestar 7 may look a bit different, it will still be unmistakably part of the Polestar family.
Where Will It Be Made?
Production of the Polestar 7 will take place in Europe, with the exact location yet to be confirmed. The Ghent factory in Belgium is a strong contender, but there’s also a new Volvo plant in Slovakia that could play a role in manufacturing. This European focus not only aligns with Polestar’s sustainability goals but also positions the brand to better serve its primary market.
What’s Next for Polestar?
As Polestar gears up for the launch of the 7, the anticipation is palpable. This model represents more than just a new vehicle; it’s a strategic move to solidify Polestar’s presence in the electric vehicle landscape. By balancing accessibility with performance and luxury, Polestar is setting itself up for success.
The big takeaway? The Polestar 7 isn’t about perfection—it’s about smarter adjustments. Start with one change this week, and you’ll likely spot the difference by month’s end. Keep an eye on this exciting development; it could very well redefine what we expect from electric SUVs.