Ram has just rolled out a bold new marketing campaign that’s sure to catch your attention. With the catchy tagline “Nothing stops Ram,” the brand is doubling down on its image of strength and durability. This fresh approach coincides with the much-anticipated return of the 5.7-liter Hemi V8 engine to the Ram 1500 lineup, which has fans buzzing with excitement.
### What’s Behind the New Campaign?
Ram’s latest ad, titled “Never Stop Being American,” is a vibrant celebration of American culture, complete with a customized rendition of “The Star Spangled Banner” by Kenny Wayne Shepherd. The ad kicks off with nostalgic footage from the Apollo space program, reminding viewers of the limitless potential of Americans. It then transitions into scenes of adventure—think dirt bikes and rodeos—culminating in a humorous moment featuring George Washington behind the wheel of a Ram truck. The ad wraps up with a powerful message: “Never, ever, ever stop being American. Nothing stops America and nothing stops Ram.”
This new tagline replaces the previous “Built to Serve” slogan, which, while meaningful, didn’t quite pack the same punch. “Nothing stops Ram” resonates more deeply, evoking a sense of resilience and reliability that truck enthusiasts value.
### The Marketing Vision
Olivier Francois, Stellantis’ marketing chief, has grand aspirations for this campaign. He describes it as an “ode to America, its people, its culture, and time-honored traditions.” With the HEMI V8 making a comeback and Ram gearing up for a significant role in America’s 250th anniversary celebrations, this campaign is just the beginning of what promises to be an epic year for the brand. Ram will serve as the exclusive truck partner for the yearlong festivities, further solidifying its connection to American heritage.
### The Hemi Returns: What to Expect
So, what’s the buzz about the Hemi? The 5.7-liter V8 is back for the 2026 Ram 1500, boasting an impressive 395 horsepower and 410 lb-ft of torque. Available in various trims—including Big Horn, Laramie, and Rebel—this engine will set you back an additional $1,200 on most configurations. Deliveries are expected to start this summer, and it will be offered alongside the base Pentastar V6 and the more powerful Hurricane twin-turbo straight-six, which delivers either 420 or 550 horsepower, depending on the configuration.
### Why This Matters
Ram’s strategic move to reintroduce the Hemi V8 aligns with a growing trend among truck manufacturers to emphasize performance while also catering to a nostalgic audience. The combination of a powerful engine and a patriotic marketing campaign speaks to both traditional truck buyers and a new generation looking for reliability and adventure.
In a world where electric vehicles are becoming increasingly popular, Ram is making it clear that it’s not abandoning its roots. The brand is committed to electrification while still celebrating its powerful internal combustion engines. This dual approach could be the key to appealing to a broader audience, ensuring that Ram remains a formidable player in the truck market.
### Final Thoughts
The big takeaway? Ram’s new campaign isn’t just about flashy ads or catchy slogans—it’s about connecting with the heart of America. By embracing its heritage and showcasing the strength of its vehicles, Ram is poised to make a significant impact this year. If you’re considering a new truck, keep an eye on the Ram 1500 and its impressive Hemi V8. It might just be the perfect blend of power and tradition you’re looking for.