What Makes the New Ram Midsize Pickup Stand Out in South America?
Ram is gearing up to make waves in the South American truck market with a brand-new midsize pickup, and the early teasers are already turning heads. Unlike the compact Rampage, this upcoming model is all about rugged, adventure-ready styling. Think full-width LED headlights, a bold grille, and those signature amber hood lights that just scream off-road attitude. There’s even a special Nightfall edition in the works, complete with a Ram Turbo badge and unique tailgate lettering. The camouflage wrap and beadlock wheels wrapped in chunky mud-terrain tires hint at serious capability, not just curb appeal.
Is This the Return of the Dakota Nameplate?
Truck enthusiasts are buzzing about the possibility that Ram might revive the Dakota name for this new model. While nothing’s official yet, the blend of classic Ram design cues and modern tech could make this a worthy successor. The Dakota was always known for its balance of size and utility, and this new pickup seems to follow that same playbook—just with a lot more attitude.
How Does It Compare to Its Siblings and Rivals?
Here’s where things get interesting. The new Ram shares its ladder-frame chassis with the Fiat Titano and Peugeot Landtrek, both of which are already making a mark in the region. This isn’t just badge engineering, though. Ram is promising a more premium interior and exclusive features to set it apart. At roughly 5,331 mm (about 210 inches) long, it’s larger than the unibody Ram Rampage and goes toe-to-toe with heavy hitters like the Toyota Hilux, Ford Ranger, and VW Amarok.
Under the hood, expect a 2.2-liter turbodiesel engine cranking out 197 horsepower and 450 Nm (332 lb-ft) of torque—numbers that put it right in the sweet spot for midsize pickups. Paired with an eight-speed automatic and a proper four-wheel-drive system, this truck isn’t just for show. It’s built for real work and real adventure, whether you’re hauling gear through the pampas or tackling muddy mountain trails.
Why Is Stellantis Betting Big on Argentina?
Manufacturing will take place at Stellantis’ Cordoba Assembly Plant in Argentina, a strategic move that taps into the country’s skilled labor force and established automotive ecosystem. Argentina has long been a hub for pickup production, supplying not just local markets but also exports across South America. By building the new Ram there, Stellantis can keep costs competitive and respond quickly to regional demand.
What About North America—Will We See a Similar Truck?
While this particular model is designed for South America, Ram fans in North America shouldn’t feel left out. Reports suggest a similarly sized, body-on-frame midsize truck is in the pipeline for the US market, with production rumored to start in 2027 at the Belvidere Assembly Plant in Illinois. If Ram brings over some of the design and engineering lessons from the South American model, expect a truck that’s both tough and refined—something the midsize segment could really use.
How Does the New Ram Fit Into the Broader Pickup Landscape?
The midsize pickup segment is fiercely competitive, especially in markets like Brazil and Argentina where versatility and durability are non-negotiable. Ram’s decision to go with a ladder-frame chassis and a torquey diesel engine shows they’re serious about meeting the needs of both urban drivers and rural workers. The focus on premium features and distinctive styling also signals a push upmarket, aiming to attract buyers who want more than just a basic workhorse.
According to industry analysts, midsize pickups have seen steady growth in South America, with demand rising for models that blend comfort, technology, and off-road capability. Ram’s new entry is poised to capitalize on this trend, offering a fresh alternative to established players.
What Should Buyers Expect in Terms of Features and Value?
While full specs are still under wraps, Ram has hinted at a cabin loaded with upscale touches—think advanced infotainment, plush materials, and smart storage solutions. Safety tech is likely to be front and center as well, given the increasing expectations in this segment. And with Stellantis’ global parts network, owners can expect solid aftersales support and access to accessories that let them personalize their trucks for work or play.
The big takeaway? Ram’s new midsize pickup isn’t about perfection—it’s about smarter adjustments. Start with one change this week, and you’ll likely spot the difference by month’s end. Whether you’re eyeing this truck for its style, its muscle, or its promise of adventure, it’s clear Ram is raising the bar for what a midsize pickup can be in South America—and maybe soon, beyond.