When it comes to the world of off-road vehicles, the landscape is constantly evolving, and the latest contender to make waves is the iCar V23. This new entry from the Chery-owned brand is not just another 4×4; it’s a fresh take on a classic concept, designed to evoke nostalgia while offering modern capabilities. With its unique design and customizable features, the iCar V23 is poised to challenge established players like Jeep and Land Rover, particularly in the UK market.
What Makes the iCar V23 Stand Out?
The iCar V23 is a compact off-roader that’s turning heads with its chunky, playful design. Measuring just 4220mm in length, it’s small enough to navigate tight spaces while still offering a spacious interior. The flat windscreen and upright sides give it a distinctive look, reminiscent of classic vehicles without directly copying them. This design philosophy is a nod to the past, as brand CEO Su Jun describes it as a “salute to the classics,” blending elements from iconic models like the Suzuki Jimny and the Mercedes G-Class.
But it’s not just about looks. The V23 is equipped with a 60kWh battery for the two-wheel-drive version, making it an attractive option for eco-conscious buyers. In China, it starts at an incredibly competitive price of around £11,200, which, even when doubled for the UK market, would still represent excellent value. The focus on electric and range-extender powertrains is part of a broader strategy to tap into the growing demand for sustainable vehicles.
How is iCar Planning to Compete in the UK?
iCar’s ambitions extend beyond just the V23. The brand is set to launch additional models, including the V25, which will introduce a range-extender powertrain. This model is expected to hit the UK market in 2026, posing a serious challenge to established brands like Ineos and Toyota. The V25 will feature four-wheel drive capabilities and a more robust off-road performance, further solidifying iCar’s position in the competitive off-road segment.
Chery’s strategy is ambitious, aiming to establish 2000 showrooms across 100 countries within three years. The rapid growth of Omoda and Jaecoo brands in the UK, with nearly 80 dealers already established, indicates that iCar is on the right path. This is particularly noteworthy given the historical context of Chinese brands often overpromising and underdelivering.
What’s Driving the Trend for Chunky Off-Roaders?
The rise of chunky off-road vehicles in China can be attributed to a cultural shift towards outdoor activities, especially in the wake of the COVID-19 pandemic. As people sought escapes from confinement, the desire for vehicles that can handle rugged terrains surged. This trend has not gone unnoticed by foreign automotive executives, who are amazed at how quickly the Chinese market adapts to new tastes.
The Shanghai motor show showcased a plethora of new off-road models, highlighting the growing popularity of this segment. iCar, along with its sister brand Jetour, is well-positioned to capitalize on this trend, having quickly pivoted from its initial plans for a more modernistic approach to a focus on classic, utility-driven designs.
How Does the iCar V23 Incorporate Technology?
While the iCar V23 embraces a retro aesthetic, it doesn’t skimp on modern technology. A standout feature is its impressive 15.4-inch touchscreen, which houses all the smart tech you’d expect from a contemporary electric vehicle. However, what sets it apart are the three physical dials for controlling volume, drive modes, and climate settings. Su Jun, the CEO, has a fondness for these tactile controls, citing nostalgia from his student days with cassette players. This blend of modern tech with classic design elements creates a unique user experience that appeals to a wide range of customers.
What’s Next for iCar?
Looking ahead, iCar has ambitious plans for expansion. The V21, a smaller electric model, is set to rival the Jeep Avenger, while the V29 aims to provide a budget-friendly alternative to the Defender and Ineos Grenadier. With the electric vehicle market continuing to grow, iCar’s focus on both pure electric and range-extender models positions it well for future success.
The big takeaway? The iCar V23 isn’t just about nostalgia; it’s about smart adjustments to meet modern demands. By blending classic design with innovative technology, iCar is carving out a niche in the competitive off-road market. If you’re considering a new vehicle, keep an eye on this brand—it might just surprise you with what it has to offer.