Reviving Subaru’s Performance Legacy: What to Expect from Future Models
Subaru has long been synonymous with performance, particularly through its iconic models like the Impreza STI and BRZ. However, in recent years, the brand has shifted its focus toward rugged SUVs, leaving a significant gap in its performance lineup, especially in Europe. As emissions regulations tightened, Subaru withdrew its performance models from the continent, leaving enthusiasts yearning for a return to the brand’s sporty roots. Recent statements from Subaru’s European leadership suggest that a revival may be on the horizon, particularly as the company pivots toward electric vehicles.
The Call for Sportiness in Subaru
David Dello Stritto, Subaru’s European boss, recently emphasized the need to reintroduce sportiness to the brand. During the unveiling of the new Trailseeker EV at the New York Auto Show, he articulated a vision that resonates with Subaru’s loyal customer base. He highlighted the core values of Subaru—safety, fun, and toughness—while acknowledging a critical missing element: power and performance. Dello Stritto noted, “Ask the average person what Subaru means and they’ll say STI. You can’t disassociate this from Subaru.” This statement underscores the emotional connection many enthusiasts have with the brand’s performance heritage.
The Shift to Electric Performance
One of the most significant barriers to reviving Subaru’s performance models has been the stringent emissions regulations in Europe. Dello Stritto pointed out that current gasoline engines are constrained by technologies like gasoline particulate filters (GPFs), which can limit performance. However, the transition to electric vehicles (EVs) presents a unique opportunity for Subaru to reclaim its performance identity without the same regulatory hurdles.
Subaru’s exploration of electric performance is already underway, as evidenced by the introduction of the STI E-RA, a radical 1,073bhp electric track car showcased in 2022. Dello Stritto expressed optimism about the potential of electric powertrains, stating, “With an EV, you’ve got the power and performance, and you’ve got an all-wheel drive system.” This shift not only aligns with global trends toward electrification but also allows Subaru to leverage its expertise in all-wheel drive technology, a hallmark of its performance models.
Collaboration with Toyota: A Path Forward
Subaru’s partnership with Toyota is pivotal in its quest to develop new electric vehicles. The two companies have previously collaborated on models like the BRZ and Toyota GT86, which successfully combined performance with practicality. As they work together on future EVs, there is a strong possibility that this collaboration could extend to performance-oriented models. Dello Stritto confirmed that this relationship could facilitate the development of future Subaru performance cars, although specific details remain under wraps.
Toyota has already teased its own electric sports car concept, the FT-SE, and is also developing hybrid technologies to comply with stringent emissions regulations. This synergy between Subaru and Toyota could lead to the emergence of a new generation of performance vehicles that honor Subaru’s legacy while embracing modern technology.
Looking Ahead: What Can Enthusiasts Expect?
As Subaru gears up to produce its new electric vehicles starting in 2028, enthusiasts can anticipate a blend of innovation and tradition. The prospect of a future World Rally Championship (WRC) STI, complete with the iconic blue and gold livery, is tantalizing for fans who have longed for a return to the brand’s performance roots. The integration of electric powertrains promises not only to meet regulatory demands but also to enhance performance capabilities, potentially leading to a new era of Subaru sports cars.
In conclusion, Subaru’s commitment to reviving its performance identity, particularly through electric vehicles, signals an exciting shift for the brand. As the automotive landscape evolves, Subaru appears poised to reclaim its status as a leader in sporty, performance-oriented vehicles, appealing to both long-time fans and a new generation of drivers. The journey ahead is filled with potential, and Subaru’s future models may very well redefine what it means to be a performance car in the electric age.