What Makes the Subaru Impreza S-Edition Special in Australia?
Subaru fans in Australia have a new reason to get excited: the Impreza S-Edition. This limited-run model takes the familiar sixth-generation Impreza hatchback and gives it a visual jolt, thanks to a bundle of STI (Subaru Tecnica International) accessories. Only 100 units are being produced, so exclusivity is baked in from the start.
But what does the S-Edition actually offer? For starters, it rides on striking 18-inch black Enkei alloy wheels, each punctuated by a red STI emblem—subtle, but it pops. The exterior also gets a dose of aggression with a glossy black front splitter, rear skirt, and roof spoiler, plus a unique mesh-patterned sports grille. Buyers can choose from three paint colors: Pure Red, Crystal Black Silica, or Crystal White Pearl. Inside, the upgrades continue with an STI-branded start button and a matching shift knob, lending a sportier vibe to the cockpit.
It’s worth noting that these upgrades were previously available as individual options in Australia, but this is the first time Subaru has bundled them together in a single, special-edition package. The result? Pure magic for those who want their Impreza to stand out without going full WRX.
Does the S-Edition Deliver More Performance?
Here’s where things get interesting. Despite all the visual drama, the S-Edition doesn’t pack any extra punch under the hood. It’s mechanically identical to the Impreza AWD 2.0S, powered by a naturally aspirated 2.0-liter boxer engine producing 154 horsepower (115 kW). That’s paired with Subaru’s Lineartronic CVT and the brand’s signature Symmetrical All-Wheel Drive system.
If you’re hoping for a turbocharged rush or upgraded brakes and suspension, you’ll have to look elsewhere. The S-Edition is all about style, not speed. That said, buyers can opt for a flexible tower bar to add a touch more chassis rigidity, but it’s not a game-changer in terms of outright performance.
Why Did Subaru Go This Route Instead of a True Hot Hatch?
It’s a fair question, especially given Subaru’s rich rally heritage and the cult status of past Impreza WRX models. The reality is that the sixth-generation Impreza hasn’t received a full-blown performance variant, at least not yet. Subaru seems to be testing the waters with special editions like the S-Edition, offering a taste of STI flair without the engineering overhaul (and cost) of a true hot hatch.
This approach also reflects broader industry trends. According to a 2023 report from JATO Dynamics, demand for compact performance cars has softened in several markets, as buyers shift toward crossovers and electrified vehicles. By focusing on cosmetic upgrades, Subaru can appeal to enthusiasts who want something special—without pricing the car out of reach or running afoul of emissions regulations.
How Does the S-Edition Stack Up on Value?
At AU$42,490 (about US$27,700), the S-Edition commands a AU$3,500 premium over the standard Impreza AWD 2.0S. But here’s the kicker: Subaru says the bundled extras would cost around AU$6,500 if purchased separately. So, if you’re already eyeing those STI parts, the S-Edition is actually a savvy buy.
Of course, you’re paying for exclusivity, too. With only 100 units available, the S-Edition is likely to become a collector’s item among Subaru diehards. For comparison, the Crosstrek Onyx special edition—another recent Subaru Australia launch—costs AU$43,890 and offers similar cosmetic tweaks, but targets the crossover crowd.
Are There Any Real-World Downsides?
Let’s be honest: if you’re after outright performance, the S-Edition might leave you wanting. The 2.0-liter engine is reliable and efficient, but it won’t set your pulse racing. And while the STI accessories look fantastic, they don’t fundamentally change the driving experience.
That said, the S-Edition does a great job of capturing the spirit of Subaru’s performance heritage—at least visually. For many buyers, that’s enough. It’s also a clever way for Subaru to keep the Impreza relevant and desirable in a crowded market, especially as rivals like Toyota and Mazda continue to roll out special editions of their own.
What’s the Story with the Crosstrek Onyx?
Subaru didn’t stop with the Impreza. The Crosstrek Onyx, also exclusive to Australia, gets its own set of 18-inch dark metallic alloy wheels and a black rear spoiler. Priced at AU$43,890, it’s AU$1,500 more than the regular Crosstrek AWD 2.0S. Like the S-Edition, the Onyx is about style rather than substance, but it shows Subaru’s commitment to keeping its lineup fresh and appealing to different tastes.
The Big Takeaway for Subaru Fans
The Impreza S-Edition isn’t about chasing lap times or besting the WRX. It’s about celebrating Subaru’s sporty DNA in a way that’s accessible, stylish, and just a bit exclusive. If you’re craving a true performance upgrade, you might have to wait—or look elsewhere. But if you want a hatchback that stands out from the crowd and feels a little more special every time you climb in, the S-Edition delivers.
The big takeaway? Subaru’s latest special editions aren’t about perfection—they’re about smarter adjustments. Start with one change this week, and you’ll likely spot the difference by month’s end.