The 2026 Subaru Outback has stirred quite the conversation since its debut at the New York Auto Show. While some fans are still grappling with its new design—shifting from a beloved raised wagon to a more SUV-like appearance—others are pondering an intriguing possibility: what if Subaru transformed the Outback into a pickup truck?
### Why the Outback’s New Look Might Work as a Pickup
Subaru’s recent design choices have left many scratching their heads. The Outback’s boxy SUV styling has drawn mixed reactions, with some enthusiasts feeling nostalgic for its wagon roots. However, this very transformation might lend itself well to a pickup design. The taller body and upright nose create a silhouette that could easily accommodate a truck bed, making it a prime candidate for a pickup conversion.
### A Vision from Digimods Design
Enter Dimas Ramadhan, a digital artist known as Digimods Design, who has taken the Outback’s new form and imagined it as a modern pickup. His renderings evoke the spirit of the Subaru Baja, a model that holds a special place in the hearts of many Subaru fans. While the Baja was discontinued in 2006, its unique blend of utility and style has left a lasting impression. Ramadhan’s designs suggest that a contemporary Outback pickup could thrive in today’s market, especially against competitors like the Ford Maverick and Hyundai Santa Cruz.
### Competing in the Compact Pickup Market
The compact pickup segment is booming, with models like the Maverick and Santa Cruz capturing consumer interest. Subaru could capitalize on this trend by introducing an Outback-based pickup. The proposed design maintains the Outback’s front end while extending the wheelbase and rear overhang to accommodate a functional truck bed. This approach not only preserves the Outback’s identity but also positions Subaru to compete effectively in a growing market.
### Power and Performance: What to Expect
If Subaru were to produce this pickup, it would likely utilize the Outback’s unibody platform, paired with a turbocharged 2.4-liter flat-four engine that delivers 260 horsepower. This powertrain, already a favorite among Outback enthusiasts, would be well-suited for a pickup, providing the performance and capability that buyers expect in this segment. With Subaru’s renowned Symmetrical All-Wheel Drive system, this pickup could appeal to adventure-seekers and everyday drivers alike.
### Nostalgia Meets Modern Demand
The original Subaru Baja, while beloved by a niche audience, struggled to gain traction in its time. However, the landscape has changed dramatically since then. The rise of compact trucks and the growing popularity of outdoor lifestyles present a ripe opportunity for Subaru to revisit the Baja nameplate. Recent unofficial renderings of Subaru pickups have sparked interest and nostalgia, indicating that there’s a demand for such a vehicle.
### Should Subaru Resurrect the Baja?
The question lingers: should Subaru seriously consider reviving the Baja for the modern era? With the compact truck market on the rise, it seems like a missed opportunity if they don’t. The Outback’s new design might just be the perfect foundation for a pickup that could resonate with both loyal fans and new customers.
The big takeaway? Reviving the Baja isn’t about perfection—it’s about smarter adjustments. If Subaru takes this leap, it could not only honor its legacy but also carve out a significant niche in a competitive market. So, what do you think? Would you welcome a new Subaru pickup into your driveway?