What makes DAMD’s bodykits for the Suzuki Jimny so popular with car enthusiasts?
If you’ve spent any time in the world of compact off-roaders, you know the Suzuki Jimny is a cult hero. But what really sets it apart these days is the wild creativity of Japanese tuner DAMD. These folks have a knack for transforming the Jimny into something that’s equal parts nostalgic and head-turning. Their latest bodykits for the five-door Jimny aren’t just about slapping on a new grille—they’re about channeling the spirit of legendary vehicles like the Land Rover Defender, Mercedes G-Class, and even the Renault 5.
DAMD’s approach isn’t just cosmetic, either. They’re tapping into a global trend: car owners want more than just utility—they want personality. According to a 2023 survey by SEMA, over 70% of car enthusiasts say customization is about expressing individuality, not just performance. DAMD gets this, and it shows in every detail, from the square headlights of the Saudade kit to the classic green oval badge on the Little D.
How do the new Little D and Little G kits change the five-door Jimny’s vibe?
Let’s get real—the five-door Jimny is already a bit of a unicorn, offering extra space without losing its go-anywhere charm. DAMD’s Little D kit takes that base and dials up the retro adventure vibes. You get Defender-inspired headlights and turn signals, a blacked-out grille that nods to Land Rover’s heritage, and a deep green paint job that just begs for a muddy trail. There’s even a custom skid plate and fender flares, so it’s not all show and no go.
The Little G kit, on the other hand, leans hard into the Mercedes G-Class look. Think squared-off fenders, chunky side steps, and a steel bumper with those unmistakable yellow fog lights. The new Little G Traditional version even throws in taillights modeled after classic G-Wagens. The result? Pure magic. It’s the kind of transformation that makes you do a double-take at a stoplight.
Is the Renault 5-inspired Saudade kit just a gimmick, or does it offer real value?
Here’s where DAMD really flexes its creative muscles. The Saudade kit is a love letter to the Renault 5, complete with square headlights, a petite black grille, and a black steel bumper with a beefy skid plate. But it’s not just about looks. DAMD engineered new wing mirrors and flared arches, then finished the package with a set of OZ Racing wheels that are as functional as they are stylish.
Now, let’s talk numbers. The full Saudade kit, unpainted, will set you back about $2,600 (382,800 yen). Want the wheels? That’s $3,500 all-in. For context, most high-end bodykits can easily run north of $5,000, and that’s before you factor in paint or installation. DAMD’s pricing is refreshingly down-to-earth, making these kits accessible to a much broader audience. It’s a rare case where the sticker shock is actually a pleasant surprise.
How do these kits hold up in real-world use—are they just for show?
You might be wondering if these kits are just for Instagram clout. Fair question. But DAMD’s reputation in Japan is built on more than just flashy looks. Their kits are designed to withstand real off-road use, with materials and fitment that match OEM standards. The Little D’s skid plate and mud flaps aren’t just for aesthetics—they’re functional upgrades for anyone who actually takes their Jimny off the beaten path.
There’s also a practical side to the customization. The five-door Jimny is gaining popularity in markets like India and Australia, where buyers want a rugged, affordable SUV that stands out. DAMD’s kits let owners personalize their rides without voiding warranties or sacrificing reliability. It’s a win-win.
What’s the catch—are there any downsides to these DAMD upgrades?
No product is perfect, and DAMD’s kits are no exception. For starters, the kits come unpainted, so you’ll need to budget for professional paintwork if you want that showroom finish. Installation, while straightforward for a seasoned DIYer, might be intimidating for newcomers. And while the price is reasonable, shipping and import duties can add up if you’re outside Japan.
Another thing to keep in mind: these kits are about style, not speed. They won’t turn your Jimny into a track monster. But that’s not really the point. The appeal here is about nostalgia, individuality, and a sense of fun that’s missing from so many modern SUVs.
Why are retro-inspired bodykits gaining traction in the automotive world?
It’s not just a Jimny thing—retro design is everywhere right now. From the Ford Bronco to the new electric Renault 5, automakers are tapping into the emotional pull of classic shapes and details. DAMD’s bodykits ride this wave perfectly, offering a way for owners to connect with automotive history without buying a vintage car (and all the headaches that come with it).
According to automotive design experts, nostalgia sells because it’s comforting and familiar, especially in uncertain times. DAMD’s kits let you channel the spirit of a Defender or G-Class for a fraction of the price, all while keeping the reliability and efficiency of a modern Suzuki.
The big takeaway? Customizing your Suzuki Jimny with a DAMD bodykit isn’t about perfection—it’s about smarter adjustments. Start with one change this week, and you’ll likely spot the difference by month’s end. Whether you’re after vintage cool or just want your Jimny to stand out in a crowded parking lot, these kits deliver style, substance, and a healthy dose of fun.