How Did Lexus and Tennis Stars Set a Guinness World Record on Moving Cars?
Imagine watching a tennis rally, but instead of a court, the players are perched atop moving SUVs. Sounds like something out of a movie, right? That’s exactly what unfolded when Lexus teamed up with tennis pros Jamie Murray and Laura Robson to set not one, but two new Guinness World Records. The challenge: keep a rally going while standing on platforms bolted to the roofs of Lexus NX crossovers, all while speeding down a runway at up to 29 mph.
What Safety Measures Made This Stunt Possible?
Let’s be honest—balancing on a moving vehicle is risky enough, let alone playing tennis at the same time. Lexus didn’t leave anything to chance. Engineers designed custom aluminum platforms, securely fastened to the SUV roof racks. Murray and Robson were harnessed in with four safety straps each, ensuring they wouldn’t budge even if the cars hit a bump. Professional stunt drivers took the wheel, keeping the vehicles steady as they zipped down Duxford Airfield’s runway. The result? Pure magic. Not a single mishap, just a lot of adrenaline and a few choice words during practice runs.
Why Did Lexus Choose This Unusual Challenge?
Lexus has long battled the stereotype of being a “boring” brand—reliable, yes, but not exactly thrilling. Over the years, they’ve tried to shake things up with cars like the LFA supercar and the sleek LC coupe. This tennis-on-cars stunt is their latest move to inject some excitement into their image. And it worked. The spectacle grabbed headlines, social media buzzed, and suddenly, Lexus wasn’t just the sensible choice—it was the daring one.
What Records Were Broken, and How Difficult Was It?
Let’s break it down: Murray and Robson managed 101 consecutive rallies, setting the records for both the “longest tennis rally on two moving cars” and the “fastest speed achieved during a tennis rally on two moving cars.” It took about two hours and several attempts to nail it. According to Robson, the experience was “surreal,” and Murray called it the “most exciting and unusual challenge” he’d ever faced. Considering the precision tennis demands—timing, coordination, focus—adding a moving platform into the mix is no small feat. It’s a testament to their skill and nerves of steel.
What Does This Mean for the Lexus NX and the Brand’s Image?
The Lexus NX, typically seen as a practical luxury crossover, became the star of a viral moment. This campaign didn’t just highlight the vehicle’s stability and engineering—it showed that Lexus is willing to take risks and have fun. According to recent consumer perception studies, brands that surprise and delight their audiences see a measurable uptick in engagement and positive sentiment. In a crowded market, standing out matters, and this record-setting stunt did just that.
Could This Inspire Other Brands or Sports?
Absolutely. We’re in an era where brands are constantly searching for new ways to break through the noise. Stunts like this—combining athleticism, engineering, and a dash of wild creativity—are likely to inspire copycats. But it’s not just about the spectacle. The real lesson is in the planning, safety, and collaboration between experts from different fields. When done right, these cross-industry partnerships can create moments that stick in people’s minds long after the headlines fade.
What’s the Big Takeaway for Readers?
You don’t have to be a car enthusiast or a tennis fan to appreciate the guts and ingenuity behind this record. The big takeaway? Reinventing your image isn’t about perfection—it’s about smarter adjustments. Start with one change this week, and you’ll likely spot the difference by month’s end. Sometimes, all it takes is a bold swing—on or off the court—to set a new record for yourself.