When it comes to buying a vehicle, especially an SUV, one of the biggest concerns is how well it will hold its value over time. Nobody wants to drive off the lot only to watch their investment plummet in value within a few short years. Fortunately, some SUVs are known for their impressive resale value, making them a smart choice for savvy buyers. Let’s dive into which SUVs are expected to retain their value best in 2025, according to Kelley Blue Book.
What Makes an SUV Retain Its Value?
Before we jump into the list, it’s worth understanding what factors contribute to an SUV’s resale value. Generally, vehicles that are reliable, have a strong reputation, and are in high demand tend to hold their value better. Features like fuel efficiency, safety ratings, and brand loyalty also play significant roles. Additionally, limited supply and high demand can keep resale prices buoyant.
Top SUVs for Resale Value in 2025
1. **Toyota 4Runner**
The Toyota 4Runner has long been a favorite among off-road enthusiasts and families alike. Its rugged build and reliability make it a standout in the SUV market. With a loyal following, the 4Runner is expected to maintain its value well, thanks to its reputation for durability and performance.
2. **Subaru Forester**
Subaru vehicles are known for their all-wheel drive and safety features, and the Forester is no exception. Its spacious interior, excellent visibility, and strong resale value make it a practical choice for those who want a dependable SUV that can handle various driving conditions.
3. **Honda CR-V**
The Honda CR-V consistently ranks high in resale value due to its reliability, fuel efficiency, and spacious interior. Families love it for its versatility, and its reputation for longevity means buyers can expect a solid return on their investment when it’s time to sell.
4. **Jeep Wrangler**
For those who crave adventure, the Jeep Wrangler is a top contender. Its iconic design and off-road capabilities keep it in high demand. The Wrangler’s unique appeal means it often retains its value better than many other SUVs, making it a favorite among outdoor enthusiasts.
5. **Toyota RAV4**
Another Toyota on the list, the RAV4 is popular for its practicality and fuel efficiency. With a strong reputation for reliability and a wide array of features, it’s no surprise that the RAV4 holds its value well in the competitive SUV market.
6. **Lexus RX**
Luxury SUVs often have a mixed bag when it comes to resale value, but the Lexus RX stands out. Known for its comfort, reliability, and upscale features, the RX tends to maintain its value better than many competitors in the luxury segment.
7. **Mazda CX-5**
The Mazda CX-5 combines style with performance, making it a hit among drivers who want a sporty yet practical SUV. Its upscale interior and engaging driving dynamics help it retain value, appealing to a broad range of buyers.
8. **Ford Bronco**
The Ford Bronco has made a triumphant return, and its popularity is skyrocketing. With its rugged design and off-road capabilities, it’s quickly becoming a favorite. Early indicators suggest that the Bronco will hold its value well, thanks to its strong demand and unique appeal.
Why Resale Value Matters
Understanding which SUVs retain their value can significantly impact your financial planning. A vehicle that depreciates slowly means you’ll have more equity when it’s time to trade in or sell. This can help you secure a better deal on your next purchase or simply provide a financial cushion.
The big takeaway? Investing in an SUV with strong resale value isn’t just about making a smart purchase; it’s about ensuring your investment pays off in the long run. Whether you’re eyeing a rugged Jeep Wrangler or a reliable Honda CR-V, choosing wisely can make all the difference. Start with one of these models, and you’ll likely spot the difference in your wallet when it’s time to sell or trade in.
